Twitter, Twitter, Twitter......Nonprofits and micro-blogging

#09NTC#09NTC

2009 Nonprofit Technology Conference - Janet Fouts - Tatu Digital Media2009 Nonprofit Technology Conference - Janet Fouts - Tatu Digital Media

What’s Twitter Again?

• Micro-blog

• Communications hub

• Buzz building

• Teamwork

• Crowd sourcing

• Fund-raising

• SEO

Who Cares?

Growth Rate

Getting Started

• Micro bio

• Personal image

• Link to simple landing page

• Don’t forget the background

• Create relationships

Celebrities

Tide-Loads of Hope

• 4 teams sell T-shirts on social platforms(Twitter, Facebook, You-tube, Blogs)

• $50,000 raised in 24 hours

• Funds matched by Proctor and Gamble

• Donated to disaster relief agencies

Micro-funding

• Economically feasible

• Personal

• Crowd dynamics

• Tools make it painless

TipJoy.com• Donate through Twitter

• “Tip @jfouts $1 for the Avon Walk”

• Sends $1 from your Tipjoy account to @jfouts

• User funds their account with Paypal

• Secure -instant transfer

• .30/per transaction +2.5%

Twestival.com

• Benefits Charity Water

• One user’s idea

• Takes fire on Twitter

• 250 cities worldwide

• $250,000 US

• 55 new projects in Ethiopia, Uganda and India

CharityWater.org

SmallCanBeBig.org

Project Fund Drive

• Set up a Twitter account just for this event

• Create a dedicated donation page

• Post a widget for payment on the page

• Tweet your brains out

Organization Fund Drive

• Twitter account for the organization

• Individual accounts for members, groups, staff

• Longer time to build relationships

• Be personal

• Link, link link

• Tweet circles

Who’s Doing it Right?

Who’s Doing it Right?

Who’s Doing it Right?

Who’s Doing it Right?

Finding Friends

• It’s NOT about the numbers

• Listen for keywords

• Dive into conversations

• Support and help other users

• Share information-become a resource

Tweetiquette

• Don’t be shy

• Don’t talk about you all the time

• Acknowledge good information

• Ask for advice

• Post opportunities

• Say thank you

• be NICE

There’s More• Integrate social media efforts

• Blogging

• Facebook

• Linkedin

• Communities

• Newsletters

• Websites

Tweet Me

• Follow up links at www.janetfouts.com/ntc

• Email: janet@janetfouts.com

• Blog: www.janetfouts.com

• Phone: 408.216.7423

• Twitter @jfouts