Twitter Presentation
-
Upload
chris-hunter -
Category
Entertainment & Humor
-
view
593 -
download
0
description
Transcript of Twitter Presentation
![Page 1: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/1.jpg)
![Page 2: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/2.jpg)
How do we communicate on the web?
● E-mail● Social Networking Sites
![Page 3: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/3.jpg)
E-mail Benefits
E-mail is a static/private/semi-public method of communication. ● The audience knows how to use it!● Most of the audience still reads the e-mail they
are interested in, which makes it effective. ● You can share by fowarding it.● You can mass reply to a group
![Page 4: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/4.jpg)
Drawbacks: E-mail
● Most of the audience knows how to filter it!
● You have to sign up for it. You can't window shop an e-mail alert (only subscribers will receive special offers).
● Spam Laws.
● Forwarding can have drawbacks too.
● Consumed as the user logs into their e-mail box (could be now, could be three weeks from now.)
● Interaction between the sender and recipient is not available to the public at large.
![Page 5: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/5.jpg)
Benefits: Social Networking Sites:
● Circle of friends (you converse with people you already know or products/brands/apps you allow in).
● Privacy (no wedding crashers).
![Page 6: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/6.jpg)
Drawbacks - Social Networking Sites
● Learning Curve● Closed loop ● Can't interact outside your circle.● Hard to opt out of distracting apps.
![Page 7: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/7.jpg)
What is Twitter?
(Isn't this just another social media website?)
A Website is typically information that can only be consumed in a browser.
It is a site after all like Park Place!
![Page 8: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/8.jpg)
What is Twitter?
Twitter is on a website, but it is really a real-time information stream.
![Page 9: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/9.jpg)
Where can you find Twitter?
In an App
![Page 10: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/10.jpg)
Where can you find Twitter?
In a website widget
![Page 11: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/11.jpg)
Where can you find Twitter?
In your organization's digital signage
![Page 12: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/12.jpg)
Where can you find Twitter?
● On SMS and Cell Phones
![Page 13: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/13.jpg)
Where can you find Twitter?
At home on your Television (Verizon FiOS)
![Page 14: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/14.jpg)
Where can you find Twitter?
Anyplace where Twitter data can be displayed!
![Page 15: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/15.jpg)
Twitter Benefits:
Twitter is a live|public|private method of communication.
Benefits:
● Can have a one-to-many broadcast (Announcements)
● Can communicate one-to-one publicly (a Q&A)
● Can communicate privately (if you are following each other)
● All of these methods allow you to react quicker and allow you to communicate and market .
![Page 16: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/16.jpg)
Twitter Drawbacks:
How much Tweeting is enough?
Pressure to Tweet, tweet poor quality information.
![Page 17: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/17.jpg)
Twitter Drawbacks:
#fail in public: Example: United Airlines
![Page 18: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/18.jpg)
FaceBook vs. Twitter
● Both FaceBook exchange real-time status updates. The difference is that FaceBook is (for the most part) a closed system because it was originally designed as a private system. Privacy levels are now determined by user and many users now choose to keep their updates private.
● Twitter has always been public by default. You can follow Ashton Kutcher or a stranger who shares marmalade tips.
![Page 19: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/19.jpg)
FaceBook Vs. Twitter
● Since many users have made their accounts private, most FaceBook Updates can't be searched on Google like Twitter updates.
● Currently FaceBook reaches a broader demographic range than Twitter.
● What are these companies up to? Basically a Social Media Space Race: Leaked Twitter business plan “The Pulse of the Planet” Both FaceBook and Twitter want to be your permanent online identity (FaceBook Connect, Twitter's @anywhere).
![Page 20: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/20.jpg)
How will we benefit from real-time arts marketing?
Word of Mouth Marketing (reviews before they hit the paper)
![Page 21: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/21.jpg)
How will we benefit from real-time arts marketing?
Real-Time Coupons
![Page 22: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/22.jpg)
How will we benefit from real-time arts marketing?
Customer Service
![Page 23: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/23.jpg)
How will we benefit from real-time arts marketing?
Engagement (TweetUps, Contests)
![Page 24: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/24.jpg)
Grammar of the tweet
Tweet: is a 140 characters of text designed to broadcast a message. Short text is usable!
![Page 25: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/25.jpg)
Grammar of the tweet
Re-Tweet (RT): is method to share another's tweet with your audience.
![Page 26: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/26.jpg)
Grammar of the tweet - ReTweet
Using your reputation to share/endorse a link/message of another. (Reputation/Link Economy).
Think of a Re-Tweet like a Beach Ball being bounced around during a college graduation ceremony.
![Page 27: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/27.jpg)
Grammar of the tweet
#HashTags: are subject-relevant keywords to allow anyone who is searching or filtering tweets to find the needle in a haystack.
![Page 28: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/28.jpg)
Why do we need to hashtag?
There are over 50 million tweets each day (Mashable), if you want your message to be found hashtagging will help your tweet find its intended audience.
Pitfalls of hastagging: Do not use a hashtag no one is using! #chrishunteriscool is not a hashtag many people are using (yet).
![Page 29: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/29.jpg)
Grammar of the tweet
Reply: @fordstheatre Using @username is how to respond to a tweet.
@Costello: What's the guy's name on first base?
@Abbott: No. What is on second.
@Costello: I'm not asking you who's on second.
@Abbott: Who's on first.
![Page 30: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/30.jpg)
Grammar of the tweet
Following: If you want to subscribe to a user's twitter feed, you can follow them. If they are abusive you can block them or unfollow them.
![Page 31: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/31.jpg)
Grammar of the tweetTwitter Lists: are collections of twitter accounts bundled by a user into a feed. We create new relevance with lists.
![Page 32: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/32.jpg)
Grammar of the tweet
@anywhere announced at SXSW 2010 similar to FaceBook Connect.
![Page 33: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/33.jpg)
Grammar of the tweet
● Geolocation – A Tweet with embedded location data.
![Page 34: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/34.jpg)
Grammar of the tweet
More Lingo:
Promoted Tweets: New Ad system announced by Twitter on 4/13/2010
![Page 35: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/35.jpg)
Tools of the trade
URL Shorteners ● URL Shorteners are not just for limiting
characters, they are essential for measuring impact!
(Demo) Bit.ly
![Page 36: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/36.jpg)
Tools of the trade
Twitter Apps
TweetDeck (demo)
GoTwitr
![Page 37: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/37.jpg)
Best Practices for Success:
Finding your organization's “voice” on Twitter.● Listening – Listen to others who discussing your
organization. ● Engagement – Find opportunities to engage.
![Page 38: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/38.jpg)
Best Practices for Success:
We all have our own “voice” but keep this in mind: ● Have something to add, not just something to
say
![Page 39: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/39.jpg)
Best Practices for Success:
● Be inquisitive
![Page 40: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/40.jpg)
Best Practices for Success:
● Be responsive
![Page 41: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/41.jpg)
Best Practices for Success:
● Be an honest broker by being willing to admit mistakes
![Page 42: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/42.jpg)
Best Practices for Success:
Building a following
● Engaging others
● Reciprocity
![Page 43: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/43.jpg)
Best Practices for Success:
● Rewarding Re-tweeters
![Page 44: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/44.jpg)
Best Practices for Success:
● Attribution
![Page 45: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/45.jpg)
Best Practices for Success:
● Handling Complaints
![Page 46: Twitter Presentation](https://reader033.fdocuments.us/reader033/viewer/2022052619/5550b1d7b4c905fa618b48a8/html5/thumbnails/46.jpg)
Best Practices for Success:
● Do not fear losing a few followers! You will lose a few each day due to bogus accounts, unhappiness, lost interest, window shoppers.