*Social Media Marketing

Sang LimMKTG 469

Assignment #4

Neighborhood: Berkeley

* Q1: Audience

Target Audience:

College students’ parents

• Age:50~60 years old

• Sex: Male and Female

• Race: White and Asian(1)

• Income(average a person): $56,000

• Education level: Bachelor’s degree or higher

• Psychographics: Parents who live far from the Berkeley and

has a child who goes to one of many colleges in Berkeley.

They are planning to visit their child and thinking about spend few days to

travel around the area.

(1) Based on UC Berkeley student demographic - www.ucop.edu/

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* Q2: Twitter Landscape and Analysis

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A. Keywords: Berkeley, Berkeley news, Berkeley tour

B. Two twitters: berkeleyside & berkeleymediaBerkeley News Visit Berkeley

@berkeleymedia @VisitBerkeleyhttp://berkeleyrealtime.com/ http://www.visitberkeley.com

C. Who it tweeting: @berkeleymedia & @visitberkeley: social representer

Their audience: @berkeleymedia: whoever is interested in Berkeley

@visitberkeley: people plan to visit Berkeley

Their purpose: @berkeleymedia: provide news and promote the reality company

@visitberkeley: provide news and info to help the future visitors.

* Q2: Twitter Landscape and Analysis

D. Strategy & Tactics: @berkeleymedia: Tweet random news that related to Berkeley.

All tweets come from different news sources.

@VisitBerkeley: Tweet news that involves with Berkeley

community. Mix with Original info and public media news.

Effective: @berkeleymedia: No. There is no interaction with followers.

@VisitBerkeley: No. There is actual interaction with followers.

Frequency of tweet is low.

E. Frequency: @berkeleymedia: Everyday including weekends. Average 10 per day.

@VisitBerkeley: Random, but often skips couple days.

* Q2: Twitter Landscape and AnalysisF. Sample tweets:

@berkeleymedia @VisitBerkeley

G. Critique the Tweets:

As follower @berkeleymedia: information in tweets are to general and often.

Unless follower is a big fan of the city. It can get annoying.

@VisitBerkeley: Good information and 2~3 days apart.

Not very annoying, but lack of quantity doesn’t make loyal followers.

As Marketer @berkeleymedia: easy to control and increase SEO by number of tweets

@VisitBerkeley: easy to control and increase awareness by interacting.

* Q3: Twitter Account and Tweet!S

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A. Name: berkeley4u

URL: twitter.com/berkeley4u

B. Design, Photos, Graphics: twitter.com/berkeley4u

* Q3: Twitter Account and Tweet!S

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C. Tactic- Bio: Berkeley Tour information for parents of students.

Best places to Stay, Eat, Drink, Shop, Enjoy, and Much more!

D. Tweet 2 times:

vs.

Tweet 1

Tweet 2