Twitter, It's Not Just for the Birds
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Transcript of Twitter, It's Not Just for the Birds
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Twitter…It’s Not Just for the Birds
Presented by Paul Chaney
Internet Marketing Director, BizzukaAuthor, The Digital Handshake
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Agenda• Twitter’s Explosive Growth• How Business is Using Twitter• What is Twitter?• How to Set Up an Account• Twitter Rules of the Road• Twitter Business Plan of Action• Resources
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• Twitter growth = 1,460% since June 2008• 77 million visited Twitter in January 2010• Site attracts more people than Ticketmaster,
Wall Street Journal and LinkedIn• Latest craze? Cultural phenomenon? Tool for
business?
Twitter’s Explosive Growth
Yes!
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Twitter’s Explosive Growth
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Celebrity Adoption Fuels Growth
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Business and Twitter• A recent survey said that 89% of Twitter users agree
that companies should engage their customers there.
• Over 80 percent indicated they also have a better impression of companies that use Twitter for customer service. http://tinyurl.com/twitterusersurvey
• Survey of 700 Twitter users, 56 % use Twitter for business purposes. http://bit.ly/JqChq
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How Business is Using Twitter
• Majority of users age 35+• 18-24 y.o = 10.6%
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Major Companies Using Twitter
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Benefits to Using Twitter• Way to prospect using shared interests• Introduces you to new prospects• Let’s you know more about your prospects• Allows you to build a relationship before making
call• Provides way to find warm prospects or warm them
up before the call• Opens door to referrals• Can lead to more inbound leads & fewer cold calls
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Twitter is the Front Door
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The Big Three
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You Already Have the Skills
• Meeting people• Building relationships• Asking questions• Answering questions• Building trust• Building a reputation
• Just do it online!
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How Business is Using Twitter• Network with others in their industry or community• Stay connected to customers and prospects• Monitor what is being said about their company, products, services,
industry and competition• Gather valuable feedback about products or services• Raise awareness about the company, product or service• Find answers and get advice• Offer proactive customer service• Promote events, products and services• Drive traffic to the company website or blog• Incite word of mouth among customers and others• Share helpful content such as articles or blog posts• Generate leads
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• Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. http://en.wikipedia.org/wiki/Twitter
• Presence application• Social instant messaging application• Search engine• Whatever you need it to be!
What is Twitter?
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Twitter As Real-Time Search
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Twitter Use is Commonplace
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Setting Up Twitter Account
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Setting Up Twitter Account
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Setting Up Twitter Account
What does the community care about?What resources would they find valuable?
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Five Things to Consider When Setting Up Your Account
• Username (@pchaney)
• Avatar
• Bio
• Link
• Custom Background
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Custom Background Examples
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Custom Background Examples
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Custom Background Examples
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Custom Background Guidelines
• No hard and fast rules• 2048 px by 1707 px• Safe with 1400 x 900• Left column should be about 200-225 pixels wide (leave left margin)• If using image to the right, start at around 700 px from the left
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Customizing Twitter Backgrounds
• Photoshop (or other image editor)• Powerpoint (http://bit.ly/pptbackground)• Online Tools– Twitterbackgrounds.com– TwitterImage.com– TwitterPatterns.com– Twitbacks.com
• iStockPhoto.com
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Common Twitter Shortcuts
• @username – Sends reply to individual, but in public timeline
• d username – Sends private, direct message to individual
• RT = Retweet – Forwarding someone else’s tweet
• # = hashtag – Used with Twitter search for keyword/topic (#hardigital)
• Other shortcuts – Refer to Twitter help
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Twitter Rules of the Road
• You must win the right to be heard
• Don’t follow, if only to pitch• Provide value to the
community• It’s okay to mix business
with pleasure
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Twitter Rules of the Road
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Twitter Rules of the Road
• You must win the right to be heard• Don’t follow, if only to pitch• Provide value to the community
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Twitter Rules of the Road
• You must win the right to be heard• Don’t follow, if only to pitch• Provide value to the community• It’s okay to mix business with pleasure
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Twitter Business Plan of Action
• Listen• Follow• Engage
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Listening is the New Marketing
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Listening Posts
• Twitter (http://www.twitter.com)
• Tweetbeep (www.tweetbeep.com)
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Follow Dos and Don’ts
• Do follow others, but not indiscriminately• Do keep the focus on relevance• Don’t mass follow (400 followers in one day syndrome)• Don’t use automated functions (Auto-follow; auto-dm)
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Who Do You Follow?
• Think in terms of demographics and geography• Follow those you already know• Follow “influentials”• Follow keyword users• Follow hashtag users (#)• Follow those who follow you• Follow followers of followers• http://tinyurl.com/fifteenfollowtips
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Twellow: Twitter Yellow Pages
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Twellow By Category
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Claim Your Listing
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The Twellowhood
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The Twellowhood
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Engage
• Respond to what others are saying• Provide valuable info to your target
market• Engage in casual conversation with
followers• Answer questions people are asking• Don’t solicit; don’t pitch
(at least not at first)
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Jump In! The Water’s Fine!
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Resources
• Twitter Desktop Clients• Twitter Mobile Apps• Other Twitter Tools
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Twitter Desktop Clients
TweetDeck (www.tweetdeck.com)
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Twitter Desktop Clients for Mac• Twitterific• Tweetr• Tweetie
Twitter Mobile Apps• Tweetie (iPhone app)• Tweetdeck (iPhone app)• Twitterberry (Blackberry)• Tiny Twitter (Blackberry)
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Other Tools
• MrTweet (http://mrtweet.net)• Twitter Grader (http://twitter.grader.com)• Nutshell Mail (http://nutshellmail.com)• Twitpic (http://twitpic.com)• Twitvid (http://www.twitvid.com)• Tweetshare (http://www.tweetshare.com)• TweetMixx (http://www.tweetmixx.com)
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You have questions, I have answers.
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Paul Chaney Internet Marketing Director Bizzuka, Inc. (www.bizzuka.com)
www.thesocialmediahandyman.comwww.thedigitalhandshake.comwww.facebook.com/thedigitalhandshakewww.twitter.com/[email protected]