Twitter & Hotels: The how, the why and what explained
23
The How, The Why and What you can Expect from Participation Presented by: Cara Callaghan – Online Training Manager Michelle Conaghan – Business Development Manager @avvioinc
description
Twitter has just launched their new Follow button last week, creating more connectivity and incentive for users to follow you on Twitter. Don’t miss out on the benefits, give your property a voice, share your expertise, news and the best bits about your location to a global audience on Twitter.
Transcript of Twitter & Hotels: The how, the why and what explained
The How, The Why and What you can Expect from
Participation
Presented by:
Cara Callaghan – Online Training ManagerMichelle Conaghan – Business Development Manager
@avvioinc
Twitter Usage
In Ireland:• 84.2% of all Internet users used social networks in Dec 2010. Up 8.1% on
Dec 2009 (Comscore)• Average person is online 18 hrs & 7 mins per month (Comscore)• Apr 2011 245,000 people over the age of 15 had a Twitter account. That’s
7% of the total population. (Ipsos MRBI)In UK:• 5.5% of Twitter users come from UK & they generate 4.8% of the page
views on Twitter• 10th most popular website• Comscore says that in the UK, 12.9% of the Internet population uses
@avvioinc
Benefits of Twitter1. Build your brand.2. Generates leads.3. Market research & rapid response.4. Get breaking news.5. Generate interest/buzz ahead of a launch/event etc.6. Reputation monitoring & management. 7. Beneficial to SEO.8. Networking.
@avvioinc
Target Audience – think of these 4 categories:
1. Current Customers2. Prospects3. Bloggers/Journalists/Industry Influencers4. Non-Users
@avvioinc
Things to Do:1. Start Tweeting
2. Get Followers– Follow relevant Twitter accounts – you can follow local newspapers to get
news feeds, follow people & businesses to connect with them.– You will need to build up 10+ tweets ideally before people may want to
follow you.– If your tweets are worthwhile a lot of people you follow will follow you back.
3. Use Hash Tags (this helps you to target your tweet)
4. Use key phrases (think search phrases your customer might use)
@avvioinc
How to make an impact on Twitter
1. Start Tweeting
@avvioinc
How to make an impact on Twitter
2. Follow Relevant Users
@avvioinc
How to make an impact on Twitter
3. Interact with other Twitter Users
@avvioinc
How to make an impact on Twitter
4. Generate Awareness of your Page– To increase awareness of your page, include buttons to your profile on your website,
email signature, include in email marketing and other marketing materials.
5. Brand & Keyword Monitoring
@avvioinc
How to make an impact on Twitter
6. Customize your Page.
7. Fresh Content that is Relevant and Engaging is Key.
@avvioinc
How to make an impact on Twitter
8. Retweeting (hover over a tweet)
@avvioinc
How to make an impact on Twitter
9. Scheduling
Use management tool to schedule Tweets Examples of tools available; Hootsuite, Seesmic, Tweetdeck Manage multiple social media networks inc. Facebook Monitor keywords, followers, list etc Statistics, reporting
@avvioinc
How to make an impact on Twitter
10. Don’t be afraid to use CAPITALS and Italics to make it stand out.
11. Use spellchecker before you tweet.
12. Use a URL shortener .
13. Remember: There is a permanent record of everything you tweet.
@avvioinc
How to make an impact on Twitter
14. @Reply You
@avvioinc
Ideas for Tweets
1. Ask questions and keep it topical2. Upcoming Events in the Hotel3. Post about local events/attractions/things to do etc.4. Tweet links to articles5. It’s good to follow other related businesses in your area.6. Announce new menus, restaurant deals etc.7. Post in advance of holidays like Valentines, New Years, Easter etc8. Listen to what your followers are saying and respond.9. Promote unique offers if applicable
@avvioinc
Hotels Doing a Good Job on Twitter
1. www.twitter.com/rshotel2. www.twitter.com/mgmgrand 3. www.twitter.com/citizenm4. www.twitter.com/jdvhotels5. www.twitter.com/TheMayFairHotel6. www.twitter.com/LondonMarriott7. www.twitter.com/myhotels_group8. www.twitter.com/cliffhousehotel9. www.twitter.com/HayfieldManor10. www.twitter.com/merrionhotel
@avvioinc
Twitter Competitions
Competition Guidelines http://support.twitter.com/entries/68877-guidelines-for-contests-on-twitter
Competitions on Twitter may offer prizes for tweeting a particular update, forfollowing a particular user, or for posting updates with a specific hash tag.
1. Discourage the creation of multiple accounts2. Discourage posting the same tweet repeatedly3. Ask users to include an @reply to you in their update so you can see all the
entries
@avvioinc
Latest Results on Google
@avvioinc
Best Practices
When utilizing Twitter, consider the following: 1. Create a social media plan with specific, timely, and measurable goals.2. Post fresh content at least three times per week.3. Engage users through open-ended questions.4. Interact with followers through @replies, comments, and direct messages .5. Provide unique content on your Twitter pages to heighten value and increase page
views . 6. Utilize weekly creative posting themes.7. Build suspense, elicit demand, and peak user interest for certain events .8. Run unique Twitter promotions.9. Measure.
@avvioinc
Tools
Useful Tools:1. Hootsuite is a great tool for monitoring social media, particularly if you have a larger amount
of people using the same profiles. It offers much the same functionality as the likes of Tweetdeck, CoTweet, but has a better analytics tool.
2. Topsy –Topsy gives you insight into search terms, showing you how many others have retweeted, previews of the full links contained in tweets and allowing you to filter easily by hour, day, week, month or year.
3. Tweetstats is a handy free tool for measuring Twitter. All you need to do to use Tweetstats is enter your Twitter name then it will access your tweets to show you a graph of how many tweets you’re sending each day and the number of replies you’re getting.
4. Bit.ly is a universal url shortener that not only provides a handy service in shortening urls but also allows you to access analytics to see how many people are clicking on your link. Make sure to always create links from your registered account so you can access historical data.
5. Social Mention is a useful real-time search engine, with a bit of a twist. As well as functioning as an easy-to-use search engine, this site offers you more, with the option to receive email alerts every time there’s a new piece of content across social media that contains your keyword.
Tools
Useful Tools:6. Twitter Counter is a service that, at its core, tracks your activity on Twitter. This includes
followers, following, rate of follower growth (or decline), your average number of tweets per day and much more.
7. Backtype is an interesting social media measurement tool, that is helping companies to understand the real business impact of activity through social media. To use the site you put your url in, to see information such as comments on your site, tweets, comments on Digg and FriendFeed.
8. Tweetscan - Monitor your company brand on Twitter.
@avvioinc
Useful Resources
1. www.mashable.com/social-media
2. www.socialmediaexaminer.com
3. www.socialmediatoday.com
@avvioinc
