Twitter For Sports Teams
-
Upload
ann-bernard -
Category
Entertainment & Humor
-
view
4.387 -
download
1
description
Transcript of Twitter For Sports Teams
Ann Bernard CEO Yut Media, Inc.
Twitter For Sport Teams
This presentation is based on the blog post
“If I Were Tweeting for the Washington
Capitals”
Benefits of Twitter – Awesome crowd engagement– Bringing together of fans/community– Engaging in communication with
fans/community– Discover major influencers– Excellent and extremely inexpensive
marketing– Bringing the experience of the sport to a wide
audience
The Value Proposition of Twitter
Find Your Twitter Team
Recruit a Team
• 1-3 individual(s) within the organization (marketing, PR,
or sales) that are familiar with Twitter and the game
• Make sure to select people that:
– Will commit to attending the games (that’s why you want more
than one)
– Have a solid understanding of the team, players and rules of
game
– Have good writing skills and are witty
Create a Twitter Account
Official Team Account
Go to www.twitter.com and create a new account.
Fill out Biography information with:
– Link to team’s main site
– Location
– Team Standings (wins/losses – keep data updated)
– Information on next upcoming game (again keep updated)
– Add picture of team logo
Brand profile page accordingly by uploading a background
Be a Force on Twitter
Follow these three rules to be a force to reckon
with on Twitter:
1. Deliver interesting and timely information/news
2. Connect a community of fans and people of similar
interests together
3. Support other grassroot efforts – inner and outer
connectivity
First Steps
Begin Tweeting
Live Tweet the Games: This is why it’s important to have
people tweeting that understand the game, know the
players and rules. Also why good, witty and engaging
writers are better.
Daily Tweeting: Tweet facts, news, updates and “inside”
information. Information about the players, practices and
other happenings within the organization. Be informative
and engaging.
Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential
Find Followers – Your Fans
Find Fans
Twitter Search (www.search.twitter.com): Do a key word
search (name of team and players) in twitter search for
people already talking about the team. Follow them.
Add Twitter to Main Site: Might or might not want to add
the twitter widget – however, link to twitter account
somewhere on the main team site
At the Games: Make a public announcement to fans at the
game to @teamname to for immediate follow back
Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential
Additional Tweeting
Engage With Fans
Tweet Blog Posts: To be much appreciated by loyal bloggers
– tweet their blog posts/write-ups of the games. Not just major
paper or blogger write-ups.
Retweeting: Retweet relevant fan tweets for others to read.
Ask For Feedback: Do not fear to ask fans for feedback,
questions or comments.
Reply to Fans: @teamname is someone communicating with
you – communicate back whenever possible
Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential
The Extra Mile
Fan Tweetup: Arrange a fan tweetup (or participate in one if fans schedule one first) before, after or for a game. Offer discounted tickets!?!?
Showcase Live Tweeting: At random times run a screen of the live tweeting. (Use hashtag)
Prizes For Live Tweeting: Run contests during the games and reward the fans live tweeting. (Their tweeting is broadcasting the game to their networks – raising awareness)
Going the Distance
Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential
This slide presentation covered a basic overview for successful tweeting
Remember:Twitter is a powerful tool for Sport TeamsTweeting, although simple…has rulesThe point is to find, connect, inform and develop a community around the fansStart with the basics before getting fancy with itDon’t allow a boring, self-promoting idiot to tweet for the team
Do explore the possibilities!
For more info lookup: Twitter Tools for Community and Communications Professionals by Brian Solis
In Conclusion…
Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential
Got Questions – Want more Information Looking for the next step?
Contact Us:[email protected](571) 921-4944