Twitter for Real Estate

Twitter for real estate- join the fastest growing internet phenomenon!

- REIWA Learning, Mon 19th Oct 2009

Charlie Gunningham

2Twitter for real estate

Charlie

Your name please!


OBJECTIVES

3 things you want to get out of today?


CAR PARK

things that may have to be handled later


INTROs

- Me- Flavour - Demos- Order- Objectives


AGENDA v1.0 2-5pm:

_ What is Twitter? _ Getting started with Twitter _ Finding Followers _ What and How to Tweet _ Personal/Company policy _ Promoting your twitter page _ Devices and Apps _ Conclude, Take Aways…


AGENDA v2.0 2-5pm:

_ Connect with clients/prospects _ Build profile _ Drive customer loyalty _ Brand yourself as tech savvy More Listings _ Motivate + empower self/staff More Sales _ Have some fun along the way _ Educate marketplace _ Listen + learn


AGENDA v3.0 2-5pm:

_ Best way to learn is by DOING

… so in the absence of a computer lab

_ We’ll create the ultimate handbook


5 RULES

_ Suspend your disbelief! _ Think how this can be applied _ Try it out for real _ Let me know how you get on _ Don’t give up (most do)


Ad Spend in Australia - 09/101. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m 3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774m

Source: IBIS World Research, July 2009


INTERNET USE – Globally/Australia

_ Created 1990, Web Sites 1994, Search 1998

_ Total World Pop (09) 6.7bn, Internet Users 1.7bn (25%)_ Aus: Pop 21mn, Net 17mn (81%) (user growth 156% since 2000)

http://www.internetworldstats.com/


SOCIAL MEDIA in Aus (Jun09)

_ Facebook: 6mn visitors (+95% p.a.)

_ MySpace: 3.5mn (only +5%)

_ Twitter: 800,000 (up from 13,000)

_ 70%+ net users visited social netwks (+29%)

_ Twitter the fastest growing


Stats

2008 – use grew 422%Early ‘09 – Grew a further 1328%Valuation of US$1bn ($100mn investment)

It’s not a question of WHETHER, it’s a question of HOW you are there

(very similar to “The Internet” in 1999?)


1960-2000

Golden Ageof Advertising


Fragmentationof all media


Demise of trad media


Warren Buffett (May 2009)

“ I would not buy a newspaper stock at any price … their business model is over”


If this is all true, then how do we use the new media?

… and what IS IT anyway?


Let coFounder Biz Stone explain…

‘Colbert Report‘ _ Stephen Colbert _ interviewed May

2009


Biz Stone, CoFounder, Twitter.com


Chad Hurley, Cofounder, Youtube.com


Mark Zuckerberg, Founder, Facebook


Advantages SOCIAL MEDIA

- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)


SOCIAL MEDIA – defined

Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

http://en.wikipedia.org/wiki/Social_media

incl blogs, youtube, facebook, twitter, flickr, slideshare, …

http://en.wikipedia.org/wiki/Content_(media_and_publishing)

http://en.wikipedia.org/wiki/Social_media


Power that is SOCIAL MEDIA

- free- powerful- scares big media silly- elected a President?- not being used by your competitors (yet)


“Markets are conversations”conversations among humans sound human

natural, uncontrived, honestpublic switch quickly

tell us something! (then we might speak to you)

business is only part of our lives, it’s all of yoursThe Cluetrain Manifesto: The End of Business as Usualby Christopher Locke, Rick Levine, Doc Searls, David WeinbergerPub 1999 : read it for free at www.cluetrain.com

http://www.cluetrain.com/

http://www.amazon.com/exec/obidos/ASIN/0738204315/entropygradientr


“Markets are conversations”

Every ‘deal’ is a series of

conversations

http://www.iinet.net.au/


http://www.youtube.com/watch?v=ddO9idmax0o

http://www.youtube.com/watch?v=ddO9idmax0o


OK – back to the workbook


_ what’re you hoping to get out of this afternoon? _ what have you heard about Twitter? _ what’s the point of it?

_ what are your concerns?


_ Your social media pages (FB, twitter…) can be found on Google _ this has an advantage, _ but don’t think it’s private (unless you set it so)


Twitter.com/chazgunningham


Twitter.com/aussiehome


GETTING STARTED

go to www.twitter.com

* DEMO

http://www.twitter.com/


GETTING STARTED

_ Settings and your Bio (…what you put on it is up to you) _ The Search is perhaps as unknown benefit? (better than Google?)_ unlike FB, don’t need a clarification email

* DEMO


GETTING STARTED

_ Choosing your name _ Load up a bio/profile _ Your home page is your web site (branding, series of statements/links…)_ unlike FB, can delete your account easily


FINDING FOLLOWERS+ FOLLOWING POLICY

_ is the idea to follow as many as poss? _ do you want everyone following you?



_ say something interesting, you’ll be followed _ search for likeminded ppl, follow them _ follow me, follow you _ follow others’ followers _ the more you tweet, the more you’re followed



_ why follow people? _ why are you on twitter? _ why should ppl follow you? _ how do I find followers? _ what does it mean to follow? _ who am I’m following? _ who’s following me?


HOW to DO IT

_ what are the follow limits? (5000 on FB) _ Who reads my updates (“tweets”)? _ Can I block people from following? _ How can I update Twitter? _ What’s the * mean? _ Can I update my blog with my twittering?


HOW to DO IT / cont…

_ @ Replies _ Direct Messages _ Can I edit a tweet? _ Retweet (RT) _ Posting pictures with Twitpic _ Sending links (tr.im, bit.ly…)


PHOTOS on Twitter

_ www.twitpic.com _ login, create account, use same Twitter pwd _ creates your own photo area (like flickr.com) _ can be done from mobile device

?? Applications for real estate here ??

http://www.twitpic.com/

http://www.twitpic.com/


Web Link Shortening

_ various: http://tr.im , http://bit.ly _ copy/paste long web address in and it shortens it for you, use this in your tweets _ can also track visitors who’ve clicked on it _ instant feedback, instant traffic

http://tr.im/

http://bit.ly/


CAN’T be succinct? No worries!

_ if you’re having trouble, use www.140it.com ! _ copy/paste the long message in, and it will try to abbreviate for you _ can download it to your toolbar

http://www.140it.com/


HOW TO : Themes #

_ put # in front of topic to have it searchable _ save favourite searches, check them _ set up RSS feeds of these _ click your @name to see messages/comments


HOW TO : Search

_ find what’s being said about you, your company, your industry, your products _ find anything you want, and what ppl are saying about it right now

_ the world’s best search engine?


HOW TO : The Dark Side

_ spammers and porn _ auto replies (lazy?) _ collecting followers _ Who do I follow/not? _ addictive/unproductive


APPLICATIONS for real estate

_ publish listings? _ home opens? _ price changes? _ local/real estate/your news? _ passing on (RT) s’thing interesting? _ broadcasting you latest blog, video, listing, staff …


PROMOTING your page

_ How? Should you?


‘APPS’ – Tweetdeck

_ free to download _ sits on des _ mobile app avail. _ makes twitter really easy to update and stay on top of


‘APPS’ – Seesmic

_ web app that aggregates your FB and twitter streams _ for serious FB and twitter folks


‘APPS’ – Twitterific

_ free to download _ Mac/iphone app _ fun and easy


‘APPS’ – Twitterberry

_ free to download _ twitter on your blackberry _ scaled down mobile version, easy to use and update


‘APPS’ – Tweetie

_ free to download _ alternative to tweetdeck


‘APPS’ – Tweetbeep

_ free to download _ alerts you to tweets that may interest you


‘APPS’ – Tweetadder

_ automatic adding of followers _ spam tool?


Your POLICY

_ do you have a twitter policy? _ Write one!


STRONGEST

_ if twitter used in conjunction with… blogging… facebook… your own web site

Most (90%) tweeps have < 20 followers!So keep at it: http://mashable.com/2009/09/25/twitter-traffic-ceiling/

http://mashable.com/2009/09/25/twitter-traffic-ceiling/


IDEAS for Use - 1

* NEW LISTING *

_ Tweet about it (breaking news) _ twitpic it _ when on your web site, trim link and tweet _ post on FB page (use same trim link) _ track click thrus (tell vendor) = extra traffic


IDEAS for Use - 2

* AUCTION *

_ set up a flickr landing gallery _ trim link, tweet it, facebook it _ mention link in brochures, on web sites _ twitpic the auction as it happens, as the hammer falls, and post auction results… _ build up a past auctions results page


IDEAS for Use - 3

* NEWS *

_ tweet latest from the ‘pointy end of the market’ _ pass on sales results in your area _ make comments, RT others’ comments _ pass on seminar info, latest stats, REIWA news


IDEAS for Use - 4

* COMMUNITY / EVENTS *

_ pass on latest community info… where to vote, … latest results, … new shops,


IDEAS for Use – 5, 6, 7, 8, 9 …

* SHARE PHOTOS * * BLOG POSTS ** WITTICISMS * * INSPIRATIONAL ** INDUSTRY INFO * * ASK A QUESTION ** ANNOUNCEMENTS * * GIVE AWAYS *

… … … …


IDEAS for Use - Others

Download ‘Twitter for real estate twits’ book from issuu.com website

“ Twitter becomes part of your online marketing strategy”


CONCLUSIONS/ TAKE AWAYS

_ keep a sense of perspective _ WIIFT _ it’s PART of your online marketing


THANK YOU! – please fill in FEEDBACK FORMS

_ Oct 30th –REIWA Conference _ Nov 9th/27th Internet Mkting (1 day) 7pts, inc SEO, web sites, CRMs, enews _ aussiehome.com ‘Leadership Circles’ (free) - tba

[email protected] 0411 092 669 or 9389 5833 follow us on Twitter and Facebook for more tips and ideas and Peter Fletcher’s excellent blog: www.therealestatemarketingmaven.com

mailto:[email protected]

http://www.therealestatemarketingmaven.com/

Twitter for Real Estate

Business

Transcript of Twitter for Real Estate