Twitter for Marketing and PR
Transcript of Twitter for Marketing and PR
TTwitter for Marketing and PR
www.HubSpot.com
With Mike Volpe, Ellie Mirman and Rick BurnesWith Mike Volpe, Ellie Mirman and Rick Burnes
Welcome!
Mike VolpeVP I b d M k tiVP Inbound MarketingLinkedIn: http://www.linkedin.com/in/mikevolpe Twitter: @mvolpe
Ellie MirmanInbound Marketing ManagerLinkedIn: http://www.linkedin.com/in/elliemirmanTwitter: @ellieeille
Rick BurnesInbound Marketing ManagerLinkedIn: http://www.linkedin.com/in/rickburnesTwitter: @rickburnes
How to Participate on Twitter
Step One1. Login to your Twitter
account2. Comment and ask questions including the characters “@hubspot”
Agenda
• Inbound Marketing & the New RulesT itter 101• Twitter 101
• Build Your Network• Engage Your Community• Track & AnalyzeTrack & Analyze• Tools & Resources
Rethinking MarketingOutbound Marketing• Telemarketing
Inbound Marketing• SEO / SEM
• Trade shows• Direct mail• Email blasts
• Blogging• Social Media• RSS• Email blasts
• Print ads• TV/radio ads
• RSS• Free tools/trials• Public Relations
Interruption Permission
HubSpot Inbound Marketing System
SEOContent
Blog
• SoftwareSEO Management Blog
SocialLanding
• Support + ExpertiseMedia
LeadIntelligence
Pages
• $250 or $500 / monthIntelligence
CRM
• No IT Required
CRM(Salesforce.com
or other)
Agenda
• Inbound Marketing & the New RulesT itter 101• Twitter 101
• Build Your Network• Engage Your Community• Track & AnalyzeTrack & Analyze• Tools & Resources
What IS Twitter?
Lik E tLike … … Except
Only 140 characters
It’s viewable in lots of places
A giant chatroom You choose the people you follow
I M i I ’ bli d hi d hInstant Messaging It’s public and archived on the web
Twitter for PRNeed to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
408 555-1234?
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
I will call you right now
Elapsed Time:50 Minutes50 Minutes
How to Succeed With Twitter
Build Your Network
Track & Analyzey
EngageEngage With Your CommunityCommunity
Agenda
• Inbound Marketing & the New RulesT itter 101• Twitter 101
• Build Your Network• Engage Your Community• Track & AnalyzeTrack & Analyze• Tools & Resources
Agenda
• Inbound Marketing & the New RulesT itter 101• Twitter 101
• Build Your Network• Engage Your Community• Track & AnalyzeTrack & Analyze• Tools & Resources
Questions?Questions?
Post to Twitter, including “@hubspot”
Follow the conversation:http://search.twitter.com/search?q=@hubspot
Agenda
• Inbound Marketing & the New RulesT itter 101• Twitter 101
• Build Your Network• Engage Your Community• Track & AnalyzeTrack & Analyze• Tools & Resources
Impact on Our Sales Funnel
30
35
500
600
20
25400
500
srs
10
15
200
300
Lead
s
Visitor HubSpot.com
Referrals From Twitter
Leads From Twitter
5
10
100
Leads From Twitter
00
New source of visitors & leads
Agenda
• Inbound Marketing & the New RulesT itter 101• Twitter 101
• Build Your Network• Engage Your Community• Track & AnalyzeTrack & Analyze• Tools & Resources
HubSpot Tracks Relevant Tweets
• HubSpot Owner & Marketer tracks industry and company keywords for you.
Lots of Twitter Clients
• Many ways to connect to Twitter via third-party applicationsapplications
• Lots of mobile options
Flickr: Jeffery Simpson
Twitter Feed
Your Blog, Flickr or Any Feed
• Allows you to automatically update your Twitter• Allows you to automatically update your Twitter stream with content you’ve published elsewhere
Hashtags.org
• Follow topics and events (#IMS08)• Inbound Marketing Summit• Inbound Marketing Summit• IMS 2008
IMS08• IMS08• IMS2008
• Find people talking about similar topics
HubSpotters to Follow
HubSpottersh b t• hubspot
• Graderwww hubspot com/twitter/
And more …
• Onstartups• Bhalligan
www.hubspot.com/twitter/
• PC4media• Prashantkaw• Adbinoor• dunster
Some of Our Favorite Tweeple
• ChrisBrogan• Dmscott g
• Scobleizer
Dmscott
Guykawasaki • Scobleizer• Guykawasaki
• Xenijardin• TheOnion
• WholeFoods• Tdefren
Thank You!
Learn more about HubSpot:http://www.hubspot.com/products/owner/
http://www.hubspot.com/products/marketer/
Mike VolpeVP Inbound MarketingT itt @ l
Ellie MirmanInbound Marketing ManagerTwitter: @ellieeille
Rick BurnesInbound Marketing ManagerTwitter: @rickburnesTwitter: @mvolpe Twitter: @ellieeille Twitter: @rickburnes