Twitter for Heads and Admissions Directors
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Transcript of Twitter for Heads and Admissions Directors
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Twitter for Heads of School
& Directors of Admission
Jess Creach
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What are your goals?
What does a good tweet look like?
Who is doing this well?
How do I get started? ?
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Communicate uniquely
Increase & Maintain Enrollment How do you do that?
Distinguish yourself as an innovator
Communicate with parents
Communicate MORE than other schools
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Anatomy of a (Good) Tweet (timed)
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Anatomy of a (Good) Tweet (relevant)
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Anatomy of a (Good) Tweet (includes digital media)
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Anatomy of a (Good) Tweet (directs to website)
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Anatomy of a (Good) Tweet (engages)
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So...who is doing this well already?
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So...who is doing this well already?
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Benefits(enables the best work from the community, demonstrates how s/he is an
active and engaged member of the community)
AvailabilityMake tools readily available
Check-InsCheck in regularly to see how it’s going
Getting the Word OutEnsure success - get the word out