Twitter for business

Twitter for Business – Andy Poulton. www.159.be

TWITTER

For Business


Twitter for Business - Agenda

1. What is Twitter2. Benefits of using Twitter3. Who is using Twitter4. Twitter – Getting Started

Twitter GoalsSetting up an accountWriting a BioFinding people to Follow

5. How to Tweet6. What to Tweet7. Smart Tweeting8. Marketing


Twitter for Business – What is Twitter


Twitter for Business – What is Twitter

Twitter is simply a 2 way communications tool to enable

you to reach out to potential clients and stay in touch with

existing ones.


Twitter for Business – Benefits

• Engage with target audience• Communicate with Existing clients• Brand Awareness• Competitive Intelligence• Reputation Management• Signposting• Feedback Channel• Support Channel• Sales Channel• Research• Information Resource


Twitter for Business – Who


Twitter for Business – Who

http://twitter.com/#!/Chefstales

http://twitter.com/#!/DanKnowlson

http://twitter.com/#!/MorrisOwen

http://twitter.com/#!/llamakevin

http://twitter.com/#!/bryonythomas

http://twitter.com/#!/MarketingDonut

http://twitter.com/#!/StartUpDonut


Twitter for Business – Getting Started

What are you aiming to achieve with Twitter?

3-5 minutes


Twitter for Business – Your Goals

• New business• Communicate with existing clients• Competition Awareness• “Link Love” – Search Engine Optimisation• Better Understanding of Twitter• Mobile Communication• Trend Monitoring• Instant Communications / Spontaneity• Keeping up to date• Brand Awareness• Reputation Management• Feedback / Support mechanism• Signposting to website• Sector Specific Communication


Twitter for Business – Other’s Goals

Brand AwarenessWant to be seen as the expertI want to drive traffic to my businessI want to find new readers for my blogI want to share my passion for…..I want to share what I’m working on with othersI want to find friends with similar interestsI want to meet my future partner



www.twitter.com


Personal

Or Business




As soon as mobile account is confirmed



PersonLocationKey wordBrandEtc.


Twitter for Business – Getting StartedFinding People to follow

http://twitaholic.com/



www.twellow.com

http://www.twellow.com/



http://www.monitter.com/

http://wefollow.com

http://www.monitter.com/


Twitter for Business – Getting StartedManaging Tweets


Twitter for Business – Getting StartedManaging Tweets – Creating a list


Twitter for Business – Getting StartedManaging Tweets – Viewing a list


Twitter for Business – Getting StartedHow to Tweet


Twitter for Business – Getting StartedAnatomy of a Tweet

Regular Tweet

Reply @ Tweet

Re Tweet RT

Hash Tag # Tweet


Twitter for Business – Getting StartedAnatomy of a Tweet



Send a textTo

86444



Applications on your PC

www.tweetdeck.com

www.seesmic.com

www.hootsuite.com

http://www.tweetdeck.com/

http://seesmic.com/



Mobile Apps

http://seesmic.com/

http://twitter.com/#!/download



Send a Picture

http://www.twitpic.com/

http://yfrog.com/

http://www.twitpic.com/

http://yfrog.com/


Twitter for Business – Getting StartedWhat to Tweet

NewsInformationPicturesLinksAdviceRepliesBlogs


Twitter for Business – Getting StartedWhen to Tweet

Scheduled / Auto Tweeting

http://futuretweets.com/

http://www.socialoomph.com/

http://cotweet.com/

http://futuretweets.com/

http://www.socialoomph.com/

http://cotweet.com/


Twitter for Business – Getting StartedWhat to Tweet

Links

http://www.telegraph.co.uk/technology/mobile-phones/8459367/Big-Issue-sellers-to-be-given-smartphones.html

= 106 characters – leaving 34 for your message


Twitter for Business – Getting StartedWhat to Tweet - Links

http://bit.ly/


Twitter for Business – Getting StartedWhat to Tweet - Links


Twitter for Business – Getting StartedTwitter Marketing

Follow Back when people follow you

Put the Twitter “badge” and link everywhere• Website• Email Signature• Blog• Business Cards• Signage• Letter Heading• Compliment Slips• Vehicle Signage• Advertising• PR


Twitter for Business – Getting StartedTwitter Marketing – Other Social Media



How to linkLog in to your Facebook AccountGo to this pagehttp://apps.facebook.com/twitter/Follow the directions



www.ping.fm


Twitter for Business - Agenda

1. What is Twitter2. Benefits of using Twitter3. Who is using Twitter4. Twitter – Getting Started

Twitter GoalsSetting up an accountWriting a BioFinding people to Follow

5. How to Tweet6. What to Tweet7. Smart Tweeting8. Marketing


TWITTER

Twitter for business

Business

Transcript of Twitter for business