Twitter for Business@Sam_Nute

2013 Graduate of The University of New Hampshire

Dual Major: Marketing & Entrepreneurship

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Inbound Marketing Specialist at Raka

Create content to build brand recognition

Increase engagement and customer relationships

Responsible for all things social media

About Me

Launched by Jack Dorsey in March 2006

An online social networking and microblogging service

Users send/read tweets, which are limited to 140 characters

Transformed the way news outlets, businesses, and everyday people access information

Over 550 million users - 9,100 tweets sent every second

So, What is Twitter?

Why Should Businesses Use Twitter?

To connect with your customers

Serves as a direct communication channel

Increases brand loyalty

Customer feedback

Listening/replying will benefit the business and brand

Spread company news and product/service developments

Increase the number of links to your site and content

Increases visibility, customer base, and sales

Twitter Best Practices

Create tweets that resonate with your audience

Share useful, engaging content like pictures and links

Behind the scenes, developing projects, etc.

Keep tweets short and sweet

Between 120 and 130 characters

Avoid sounding too promotional - be human!

Twitter Best Practices

Simply reply

Engage with your audience to build relationships! !

Follow interests to discover compelling content

Search for industry leaders and relevant keywords !

Tweet often (3 to 5 times a day, then adjust quantity/time

Best time to tweet - between 1-3 p.m. Mon. thru Thurs.

Avoid tweeting best content after 8 p.m. & on Friday

Twitter Best Practices

Do this! NOT this.

Branding on Twitter

Have a defined brand voice/personality

Serious, sarcastic, etc. - what defines your brand?

Consistency is key! !

Choose a background that matches your brand

Create custom, consistent branded images

Keep the dimensions in mind

Profile Picture: 81 x 81 px

Header Image: 520 x 260 px

Branding on Twitter

‘About’ section - incredibly important

Most important points of your business

Introduce yourself - shorter is better

Best practice: Include link to your site

Engagement

Be conversant with two-way conversations

Sparking conversations and answering questions builds your community and keeps content interesting

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Use keyword searches to find new users/conversations !

Have clear goals/create an action plan

Define where you want to be and how/when to get there

Use meaningful metrics to quantify goals

Make sure everyone is on the same page

Engagement

Create lists

News

Local Businesses

Industry Leaders

Networking/Conference Contacts

Links

Social Media Image Size Guide !

10 Reasons Why Your Business Should Use Twitter !

10 Lessons From the Top 25 Most Engaged Twitter Brands !

Best Practices for Brands on Twitter

!@rakacreative