Twitter for Business

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Delivering on the Promise.

Twitter for Business

@JenBrawner@SkodaMinotti

May 17, 2011


• About Twitter

• Demographics

• Terminology

• Benefits

• Tweeting

• Gaining Followers

• Best Practices

• Tracking

Agenda

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• President Obama’s press conference

• Facebook

• News

• Twitter

How did you first hear about

Bin Laden’s death?


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• US Airways Flight 1549 crashing into the Hudson

• British earthquake in 2008 that measured 5.2 on the Richter scale

• Discovery of ice on Mars

• Unveiling of Google phone

• Kidnapped Japanese journalist was safe

Breaking News


• Launched in July 2006

• Micro-blogging site – share information in 140 characters or less

• 8th most popular website in the US

• Over 200 million users

About Twitter

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• Time to tweet #1,000,000,000: 3 years, 2 months & 1 day

• Time for users to now send one billion tweets: 1 week

• Average number of tweets sent per day in March 2010: 50 million

• Average number of tweets sent per day in March 2011: 140 million

• 75% of companies use Twitter to promote themselves

About Twitter


• How many were aware of Twitter before this symposium?

• How many log in every day?

• Of those, how many tweet daily?

• How many login via mobile device?

• How many follow a brand?

Poll Question

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• Gender:

• Male: 48%

• Female: 52%

• Income:

• 0 - 25k: 17%

• 26k – 50k: 33%

• 51k – 75k: 23%

• 76k – 100k: 15%

• 101k – 150k: 7%

• > 150k: 4%

Demographics


• Age:

• 13 – 17: 4%

• 18 – 25: 13%

• 26 – 34: 30%

• 35 – 44: 27%

• 45 – 54: 17%

• 55+: 9%

• Education:

• High school: 7%

• In college: 48%

• College grad: 28%

• Other: 17%

• Early Adopters:

• 19% of Twitter users are among the first to buy/try new products

• Another 25% buy/try before others (although not first)

Demographics

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Demographics • Gender:

• Twitter skews slightly more male

• 48% v. 46%

• Income:

• Facebook users are slightly wealthier

• 53% with incomes about $50k v. 49%

• Age:

• Twitter users are older

• 83% over the age of 25 v. 61%

• Education:

• More Twitter users are college educated

• 28% v. 22%


Terminology • Tweet

• Following

• Followers

• Re-tweet

• #

• @Replies

• Direct messages

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Benefits • Increase web presence

• Including Realtime section of Google search

• Drive traffic to website/blog

• Promote products, services and events

• Share company news

• Interact with customers

• Learn what matters to customers/prospects

• Learn about your competition

• Create/strengthen relationships with decision makers, referral sources, industry publications, etc.

• Learn from industry experts


Tweeting • Link shorteners (e.g. Bit.ly)

• No blind links

• When to tweet?

• Generally, 9am – 3pm

• Varies depending on where your traffic comes from and your industry

• Analyze your RTs – TweetWhen.com, WhenToTweet.com

• How often to tweet?

• At least daily

• Pay attention to your industry

• Generally, 4 – 10 per day

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What to Tweet • Company news

• Events (external and internal)

• Promote specials/coupons

• Industry information

• Blog posts

• Articles

• Newsletters

• Retweet/acknowledge retweets

• Spotlight clients/sponsors


What to Tweet • Post pictures

• Link to videos

• Distribute surveys

• Testimonials

• Information on the community

• #FollowFriday, #CharityTuesday

• Trending topics

• Employment opportunities

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Gaining Followers

• Follow users with like interests

• Look at who those users follow

• Look at who those users added to lists

• Participate in conversations

• RT

• Acknowledge comments

• Respond to mentions


Gaining Followers

• Customers

• Trade associations

• Publications

• Partners

• Vendors

• Competitors

• FriendorFollow.com – Fans tab

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Finding Followers

• Click on “Who to Follow” at the top of the page

• View Suggestions tab

• Browse Interests tab

• Find Friends tab

• Search box

• Invite Friends


Finding Followers

http://search.twitter.com/advanced

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Gaining Followers

• List yourself in Twitter directories:

• WeFollow.com

• JustTweetIt.com

• Drive traffic to Twitter:

• Website

• Blog – logo and plugin

• Email signatures

• Business card

• LinkedIn profile

• Facebook (personal and company pages)

• Foursquare

• Social media contest


More Best Practices

• Reserve your Twitter handle

• Start by listening

• Set goals:

• What do you want to deliver?

• Start with a few reasonable goals with reasonable timelines

• E.g. increase website visits, gain feedback from customers

• Determine who will tweet:

• Single

• Multi-user

• Enterprise

• Scheduling tweets:

• HootSuite

• Cotweet

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More Best Practices

• Complete profiles:

• Include profile picture

• Location & bio are searchable

• Location doesn’t have to be a city

• Use all 160 characters of bio

• Website: Include, but don’t include www.

• Customize background


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More Best Practices

• HTTPS only (Account tab)

• Linking to other sites:

• Facebook

• LinkedIn


Tracking • Click-throughs and traffic:

• Google Analytics

• Bit.ly stats

• Mentions:

• @Mentions tab

• Retweets tab – Your Tweets, retweeted

• Search for your handle & your company name

• HootSuite, TweetDeck

• Company Buzz LinkedIn application

• Analytics:

• Twitalyzer

• Klout

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Tracking • Twitter Alerts:

• TweetBeep

• Twilert

• Social Mention

• Qwitter


Jen Brawner

@[email protected]

440 449 6800http://www.linkedin.com/in/jenbrawner

Twitter for Business

Business

Transcript of Twitter for Business