Twitter for BusinessSheree Martin, J.D., LL.M., Ph.D.

My Background:Business-Focused Strategic Communicator

● Former business lawyer○ Rosen Harwood, P.A.

● Ph.D.○ Now Asst. Prof. at

Samford● Entrepreneurial mindset● New ideas, "Third Way"

Resources For YouSlides Available on SlideShare

Twitter Resources Page Here:http://shereemartin.com/Twitter

What I’ll CoverBig Picture Social Business PhilosophyTwitter Tactics● ExamplesTwitter Tools

My Internet History: Early Social

Image Sources : http://stopmebeforeiblogagain.com/a-brief-history-of-social-networks/http://www.stockmarketlogos.com/telecom-services/earthlink-logo-stock-symbol/

My Internet History: 1999-2003

Confused About Social? Start Here

"Markets are Conversations"

95 ThesesCluetrain.com

FoundationPaid MediaOwned MediaEarned Media

Content Marketing/Inbound Marketing/Brand Journalism

● Create informative, useful, entertaining free content to help current and prospective customers.

● Answer questions about products, services or industry.● Build awareness and trust.● Shows how the product/service solves a problem.● Tell stories.● Publish on website.● Share through social channels.

http://contentmarketinginstitute.com/2012/02/history-content-marketing-storytelling/

Content marketing has a long history.Joe Pulizzi, founder the Content Marketing Institute, starts with The Furrow magazine, created and published by John Deere to educate farmers about new farming technology and the business side of farming.

Website

My Philosophy of TwitterConversation, not a broadcast stream

Build Relationships● Engagement

Relationships are like your garden.

Audience

AlignmentBusiness Objectives● Develop Social Objectives to Support

Business ObjectivesSocial Strategy To AlignTactics● When, What, Frequency

Twitter Profile & Bio - Biz

Twitter Profile & Bio - Person

Pro Tip: Special Landing Page

@HiltonSuggestsBe HelpfulWithout BeingSelf-Promotional

Tell your story.

Tell Your Story: Example

Share Useful Information

Create Your Own & Link Back to Posts or Pages on YOUR site

Curate ContentFind useful, relevant information created by others and share with your audience.

@Replies

.@Reply or .@Mention

@Name people

Example Props to Gary Vaynerchuk & VaynerMedia

Use Trending Hashtags

Newsjacking

Example Props to Gary Vaynerchuk & VaynerMedia

Ride the Memes

Example Props to Gary Vaynerchuk & VaynerMedia

But be c areful.

Know Your Audience.

Don’t Be Too Cute.

Host A Twitter Chat

Embed, But Don’t RT Praise

If someone compliments your business on Twitter, capture the tweet and embed on your website as a testimonial.

How to Get the Embed CodeClick “More” on Tweet

I don’t connectaccounts.

Crossposting good.

But don’t blast.

MonitorListen

Respond

5 Predictions for 2014

http://tech.fortune.cnn.com/2013/12/10/social-media-2014/

81% of Twitter Users Expect Same Day Response to Questions & Complaints

Track KPI

ToolsTweetReachTweriodTwitonomyHashtagify.meTweetBinder

Link Shorteners Help Bit.ly

Google Analytics● Set up campaigns and have unique links for

tweets

Social Media PolicyOrganizations should have a policy.● But banning social is not a good policy for

the 21st century.Who owns the Twitter account?

DMsDirect Messages

Don’t click links in DMs if you are unsure.● Hacking.● I don’t take a chance.

Mary Meeker -- KPCB

Learn MoreSocial Media Examiner: http://socialmediaexaminer.com

Social Media Marketing Podcast

My Resource Page: http://shereemartin.com/Twitter

Patience

Connecthttp://linkedin.com/in/shereem

@RealSheree on Twitter