Twitter for Academia (V4)
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@KTDigital
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TODAY
• Is Twitter right for you?
• Getting started
• Your profile• Following• Curating• Engaging
• Ideas for academic use
• Three Step Strategy
• Impact
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WHAT IS TWITTER?
Twitter is a micro-blogging platform composed of 140 character answers (tweets) to one question “what’s happening?”
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http://www.flickr.com/photos/twitteroffice/5885172082/in/photostream/
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LISTEN TO THE NOISE OF OXFORD
@UniofOxford @UnivOxford @KelloggOx @SomervilleOx @MansfieldOxford @WolfsonCollege @PembrokeOxford @magdalenoxford @StAnnesCollege @WadhamAlumni @OxfordSBS @oxfordclassics @oiioxford @oxmartinschool @engfac @TheSmithSchool @BlavatnikSchool @oxford_anthro @AshmoleanMuseum @OBGHA @OxfordTheses @OxfordCareers @oxfordpodcasts @oxfordweblearn @LTGOxford @ITLPOXFORD @oucsits3 @oucs @OxWISER @bodleianlibs @jjcollephemera @MHSOxford @radcliffescilib @TheOxStu @OxfordUnion @UniodOxfordSI @OxfordExams @OxfordGradStudy @oxcei @oxfordunishop @OxfordTalks @OpenSpires @galaxyzoo @oxford_thinking @oucunews @mobileox @ww1lit @RunCoCo @modelling4all…….
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Is Twitter right for you?
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THE BIG FOUR
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WHAT DO YOU NEED YOUR ONLINE PRESENCE TO DO?
What aspect(s) of yourself/work do you want to promote?
Who is/are your audience(s)?
What purpose do you want to achieve?
What value is there for your audience?
What kind of information do you want to exchange?
What tensions / conflict might your encounter?
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Getting started
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PER
SO
NA
L
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PER
SO
NA
L-PR
OFE
SSIO
NA
L
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IND
IVID
UA
L/C
OLL
EC
TIV
E-
OR
GA
NIS
ATIO
NA
L
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TO
TALL
Y
OR
GA
NIS
ATIO
NA
L
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TH
E C
HA
RA
CTER
A
CC
OU
NT
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TH
E C
HA
RA
CTER
A
CC
OU
NT
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Following
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Curating
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30% Chatter
70%Content
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FAVORITES
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APP INTEGRATION
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Can you read it in 2 minutes?
Is it relevant, interesting,useful?
Is it relevant, interesting,useful?
No
No
NoYes
Yes
Yes
Allan Johnson@thisisallan
http://blogs.lse.ac.uk/impactofsocialsciences/2013/01/18/using-twitter-for-curated-academic-content/
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HOW TO CITE A TWEET
Last Name, First Name (Username) “The tweet in its entirety”. Date. Time. Tweet.
http://www.mla.org/style/handbook_faq/cite_a_tweet
Allan Johnson@thisisallanhttp://blogs.lse.ac.uk/impactofsocialsciences/2013/01/18/using-twitter-for-curated-academic-content/
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Engage
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JOIN THE CONVERSATION: @
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JOIN THE CONVERSATION: RT
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JOIN THE CONVERSATION: HT
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JOIN THE CONVERSATION: #
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DON’T FEED THE TROLLS!
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STAY PROTECTED ONLINE
• Keep it personable, not personal!
• Courses in security and privacy online
• http://www.it.ox.ac.uk/infosec/• http://courses.it.ox.ac.uk/detail/
TWEH
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REPORT HARASSMENT
• At the University
http://www.admin.ox.ac.uk/eop/harassmentadvice/
• On Twitter
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Academic Use
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Content is King
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TWITTER FOR RESEARCHERS
• Draw attention to your work (and link to open full / summary versions of publications)
• Tweet other’s work• Ask questions• Crowdsource information• Reach out to external audiences
http://melissaterras.blogspot.co.uk/2012/04/is-blogging-and-tweeting-about-research.htmlhttp://podcasts.ox.ac.uk/blogging-and-twitter-audiohttp://podcasts.ox.ac.uk/blogging-and-tweeting-about-research-papers-worth-it-video
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TWITTER IN TEACHING
• Create a course hashtag
• Ask students to identify key points of a lecture in 140 characters, display and discuss.
• Hold a ‘Tweetorial’ (c. @MarcusduSautoy)
• Tweet links to interesting articles, blogs, etc.
• Live tweet conferences / events
• Curate Lists
• 100 ways to use Twitter in Education
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THE ACADEMIC CONFERENCE
• Use the conference hashtag
• Introduce each session/talk
• Boil statements down to main point
• Link to speaker resources
• Any questions?
http://inflexionadvisors.com/blog/2010/05/13/how-to-live-tweet-a-conference/
http://jeffhurtblog.com/2011/04/25/ten-tips-for-successful-conference-tweeting/
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USING TWITTER IN DEPARTMENTS / COLLEGES
• Tweet outside speakers and events
• Tweet news to students
• Foster internal comms
• Connect with alumni
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TWITTER FOR UNIVERSITY LIBRARIES AND MUSEUMS
• Tweet events and activities
• Tweet something we can’t find on your homepage
• Gather user/visitor feedback
• Customer service
• Create a daily/weekly feature
• Get creative!
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A Twitter Strategy
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1. BUILD TRACTION (BUT MANAGE YOUR TIME)
Tweet regularly (but
don’t overload)
Spread your time –
consider ‘opening hours’
Make it relevant
Don’t just broadcast –
interact
Make it shareable
Offer something of
yourself
Build your network
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2. BUILD MOMENTUM
Enhance existing
relationships
Mix with the
physical world
Manage with tools
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SOCIAL NETWORKING AGGREGATORS
• Hootsuite• Tweetdeck
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Profile
Micro-blog
Blog
3. EXPAND
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Impact
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The Impact
File
Growth of followers
Keep Googling yourself
Blog analytics
Website analytics
Number of invites
Names of useful
contacts
Number of interaction
s
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Culture24: Measure your impact onlinehttp://weareculture24.org.uk/projects/action-research/how-to-evaluate-success-online/
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• Follows a specific list of sources from all over the web.
• From these sources, collects any mentions that contain links to papers.
• Collates the attention paid to different versions of the same paper.
• Users see the raw metrics and the actual conversations the make up the numbers.
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SUMMARY IN 3
1. Twitter is a conversation
2. Twitter is a channel – it’s the content that’s important!
3. Relationships take time
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TWITTER GUIDEShttp://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
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http://deevybee.blogspot.co.uk/2011/06/gentle-introduction-to-twitter-for.html
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@KTDigital
Slides can be found at: http://www.slideshare.net/ktlindsay
Case studies at: http://www.it.ox.ac.uk/engage