Locally produced by WRLT Lightning 100.1 FM, Live On The Green is a

free outdoor music festival held at Public Square Park in Nashville, TN.

The festival showcases the city’s emerging musical talent and highlights

well-known national acts. Since its inception in 2009, over 800,000 fans

from all 50 states and 15 countries have attended the event.

Live On The Green has grown from a niche neighborhood concert series

into a nationally known music festival, which draws tens of thousands

of fans weekly. This local event generates millions of dollars for our

downtown community and gives our fans an opportunity to see local,

regional and international artists FREE of charge.

37,000+NEWSLETTER SUBSCRIBERS

12,000,000+AVERAGE IMPRESSIONS FROM TWITTER, FACEBOOK, INSTAGRAM & SNAPCHAT

1,000,000+AVERAGE ANNUAL WEBSITE VIEWS FROM 500,000+ VISITORS

48,000,000+AVERAGE IMPRESSIONS IN PRESS AND PROMOTION ACCROSS PRINT, TELEVISION, RADIO AND WEB

46,000+TWITTER FOLLOWERS

25,000+INSTAGRAM FOLLOWERS

66,000+FACEBOOK FANS

6 DATESOF FREE LIVE MUSIC

46 ARTISTSACROSS TWO STAGES

100,000 FANSAVERAGE ANNUAL ATTENDANCEEVENT SNAPSHOT

2009

ANNUAL ATTENDANCE

16,000

2010 2011 2012 2013 2014 2015 2016

*One 2017 show date canceled due to severe weather conditions.

2018

24,000

36,000

60,000

72,000

108,000 110,000 111,000

94,000

2019

92,000

FEMALE55%

45-54 9%

35-4412%

25-3440%

18-2426%

55+8%

UNDER 185%

MALE45%

GENDER TOP STATES BY ATTENDANCE

DISTANCE TRAVELED

RESIDENCE

AGE

INTERNATIONAL 3%

NASHVILLE43%TENNESSEE,

OUTSIDENASHVILLE

29%

U.S., OUTSIDETENNESSEE

25%

62% 0 - 50 MILES

50 - 250 MILES

250+ MILES

14%

24%$11.8 MILLIONIN DIRECT VISITOR SPENDING SINCE 2015

GUESTS FROM 50 U.S. STATES AND15 COUNTRIES

CAIL

KY

TN

IN

AL

FL

GA

OH

NC

PA

NY

2017

90,000*

AUDIENCE PROFILE

Source data: 2016-2019 LOTG survey of event attendees conducted by Nashville Convention & Visitors Corporation

BACHELORS38%

GRADUATE19% ASSOCIATES

8%

SOMECOLLEGE

22%

HIGHSCHOOL

13%

<25K 13% 25-50K

22%

50-75K15%

75-100K9%100-150K13%

150K+11%

DECLINE TO ANSWER

17%

INCOME

EDUCATION

DO YOU RECOGNIZE OUR SPONSORS?

HOW FAR IN ADVANCE DID YOU PLAN TO ATTEND?FAN RATING

2-539%

ONLY 1 9%

I CANIDENTIFY

MOST37%

6-1015%

GOOD4%

VERY GOOD27%

EXCELLENT69%FAIR

0%

POOR0% 29% TODAY

PAST WEEK

PAST MONTH

21%

24%

SIX MONTHS10%

ONE YEAR16%

63%ONLINE/SOCIALS

FRIENDS & FAMILY

RADIO

58%

39%

NEWSPAPER 3%

TV 3%

HOW DID YOU HEAR ABOUT THE EVENT?OF ATTENDEES ARE FIRST-TIMEVISITORS TO THE EVENT54%

EACH YEAR ON AVERAGE...

OF SURVEYED ATTENDEES RATE THEIR EXPERIENCE AS VERY GOOD OR EXCELLENT96%

AUDIENCE PROFILE

Live On The Green is a multi-generational music experience,

bringing in music lovers from all ages with the core audience

ranging from 18-44. The festival has gained a reputation for

being an event that can bridge the gap between its partners

and the audience.

Source data: 2016-2019 LOTG survey of event attendees conducted by Nashville Convention & Visitors Corporation

COURTHOUSE

LIGHTNING 100MAIN STAGE

615 STAGE

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VIPENTRANCE

VODKA & FROSE BAR´

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BACKSTAGEVIP

FIRST AID

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VIP BOXOFFICE

RESTROOMS

FOOD VENDORS

VIP ACCESS

LEGEND

*map subject to change

VENDORS

BEVERAGES

FIRST AID

2018 FESTIVAL SITE MAP FESTIVAL SPONSORS

SHERYL CROW - ALABAMA SHAKES - CAGE THE ELEPHANT - GARY CLARK JR

GRACE POTTER - BEN HARPER & THE INNOCENT CRIMINALS - JIMMY EAT WORLD

BEN FOLDS - LORD HURON - X AMBASSADORS - THE HEAD AND THE HEART

O.A.R - YOUNG THE GIANT - LAKE STREET DIVE - SPOON - COLD WAR KIDS

PORTUGAL. THE MAN - DAWES - ST. PAUL & THE BROKEN BONES - LOCAL NATIVES

YOLA - JOHN BUTLER TRIO - THE LONE BELLOW - JUDAH AND THE LION - PASSENGER

CITY AND COLOUR - DISPATCH - BAND OF HORSES - JENNY LEWIS - KALEO INGRID MICHAELSON - ANDERSON EAST - MICHAEL FRANTI & SPEARHEAD - STEVE EARLE

CITIZEN COPE - MATT & KIM - THE REVIVALISTS - MATT NATHANSON - BØRNS - MAT KEARNEY

KURT VILE & THE VIOLATORS - DR. JOHN - SHAKEY GRAVES - DR. DOG - TRAMPLED BY TURTLES

THE WAILERS - MARCUS KINS - G LOVE & SPECIAL SAUCE - IRON & WINE - ANDRA DAY

JOHNNYSWIM - THE WILD FEATHERS - MOON TAXI - SHARON JONES & THE DAP KINGS

RODRIGO Y GABRIELA - FUTURE ISLANDS - GUSTER - DEREK TRUCKS BAND - WILDER WOODS

THE WALLFLOWERS - ROBERT RANDOLPH & THE FAMILY BAND - ZZ WARD - REAL ESTATE - LP

DREW HOLCOMB & THE NEIGHBORS - WILL HOGE - JJ GREY & MOFRO - ELLE KING - PASSION PIT

NORTH MISSISSIPPI ALLSTARS - ALLEN STONE - LENNON & MAISY - BRETT DENNEN - NIKKI LANE

THE DELTA SAINTS - IVAN NEVILLE - ERIN MCCARLEY - BIG DATA - THE MOWGLIS - THE WEEKS

ALL THEM WITCHES - JD MCPHERSON - JAKE BUGG - THE RECORD COMPANY - COIN - RAYLAND BAXTER

COLONY HOUSE - GABE DIXON - JR JR - ELIZABETH COOK - WHITE DENIM - AND MANY MORE...

PAST PERFORMERS

OF ATTENDEESREGULARLY RECYCLE72%

OF FANS WALKED, BIKED OR ARRIVED VIA

PUBLIC TRANSPORTATION23%

ON AVERAGE, RECYCLING EFFORTS ATLOTG RESULT IN THE DIVERSION OF MORE THAN

OF RECYCLABLE MATERIAL FROM LANDFILLS

13,600lbs

54% OF ALL WASTE ISRECYCLED ON AVERAGE

OF MATERIAL RECYCLED SINCE LOTG BEGAN IN 200979,680lbs

GREEN PARTNERS

RECYCLING

In partnership with Walk/Bike Nashville, LOTG’s complimentary bike valet checks more than 1,000 bikes from fans who came to Public Square Park under their own power.

BIKE VALET

COMMUNITY PARTNERS

LOTG cares about the Nashville community. In an effort to raise awareness on important issues, we invite select organizations to share their messages and engage our fans in positive ways.

LOTG CARES

Donations from LOTG fully funded thirty-five Donorschoose.org projects, directly impacting nearly 5,000 students from high poverty schools in the Nashville area.

COMMUNITY OUTREACHGREENING AND ACTIVISM

© Brendan Donohue

NASHVILLE SCENE READER’S CHOICE AWARDS

BEST CONCERT SERIES2012 – 2019

BEST RADIO STATION1998 – 2019

BEST FREE FUN2011 – 2018

BEST CHEAP DATE2013 – 2017

BEST EVENT/FESTIVAL2013 – 2018

FOR SPONSORSHIP AND EVENT INQUIRIES:

THOMAS HANSENSPONSORSHIP/MARKETINGTHANSEN@LIGHTNING100.COM(615) 242-5600 EXT. 2200

LIVEONTHEGREEN.COM

FACEBOOK.COM/LIVEONTHEGREEN

@LIVEONTHEGREEN

@LIVEONTHEGREEN

LIGHTNING100.COM

FACEBOOK.COM/LIGHTNING100

@LIGHTNING100

@LIGHTNING100

100.1 FM WRLT

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