Twitter Changes Everything

@Rumford

Major Media Uses UGC Tweeted Photos

• Why?• News is Everywhere• They Can’t Be• Man on the Street

~40 Million Visitors = Opportunity

• Hyper Viral, Micro Engagement• People Drive Your Awareness/Buzz• Need Unique Compelling Experience• Branding & Marketing Opportunities• Focus on Who Matters Most to Your

Business. • Be the in that space

Twitter is a Particle Accelerator

• Fast Velocity. Cross Eco-System. Amplified!• Conversation is the new currency

Micro-Sharing + Mega Digital Distribution

Twitter Jumps Mediums: TV, Print, Digital

• Email. Twitter. Mobile. Facebook. Blogs. TV. Newspaper. Magazines. Web Sites…

• There are no communication silos

From Print 2 Photo 2 Tweet 2 ?...

Hello? Anybody Home?

• They Are Talking!• Conversations Happen With

or Without You• Evangelists & Detractors• Multiple Large Interaction &

Engagement Opportunities

WOMMA

• Blue Ocean of Opportunity• You have No Control… realize this• Focus on Influence & Engagement• Opportunity to move the meter and

ADD VALUE

Sample Business Use Cases

• Customer Service• Client Retention• Branding & Marketing• Polls & Surveys• Networking• Website Traffic• New Customer Acquisition• Communication Network• Event Back Channel

The Oprafication of Social Networks

Demographics & Uses

• 30-39 largest segment, 40-49, 20-29

Is Being Social in Your Business DNA?

5000 Apps: How do you want your eggs?

• Mobile, Desktop Web Based, Plug-in• Tweetdeck - Dashboard• Cotweet, Splitweet• PowerTwitter – Firefox• Business Process – Discipline

Photo Sharing is Inherently Social

Every Picture Tells A Story 2 the World

Twitter & Photos =

• Photos Are Low Hanging Fruit• Everyone Has a Cell• Contests, Fans Experiences,

Behind The Scenes• Voting/Popularity/Views• Viral When Coupled with

Twitter & Social Photo Sharing Platform

Night At The MuseumSmithsonian, Twitter & TweetPhoto

Twitter Enhanced Brand Contests

• Get Creative• Leverage

Twitter

Terminator SalvationInternational Release: Sony Pictures & Imageworks Interactive

• Create International Movie Pre Release Buzz• Leverage Viral & Broadcast Characteristics of

Twitter Eco-System• Create Text Based Game• 4 Weeks:15-20 Tweets Per Day (24/7)• Unique Approach That Engages Fans• Micro Site Integration

Show Some Skin…

• 8 Twitter Background Skins

Twitter Content on Micro Site…

• Active Tweets

• Leaders & Recognition

• ~3000 Played the Game

Social Strokes: Leader Board

• Recognition Drives Participation

• Drives More Awareness on Twitter

• Buzz

Twitter Page Branding

• Skin The Visual Background• Contact Info• Link to Web Site• Effective Description• Personal Network• Consistent Brand Message

How to Engage

• Business Goals Defined• Listening Engine Tuned• Discover Connections• Converse Proactively• Be Real• Add Value & Share• Repeat as Required

7 Deadly Twitter Sins

• Not Listening• Self-Promoting• Not Adding Value• Not Being Honest• Hard Selling• Corporate Speak• Friend Collecting

Get Smart

The Future

• Content Outside of Twitter• Custom Brand Implementations• Data Twisted Up• Business Iterations• Intelligence Streams• Relationship Dynamics• Game Integration• Location Based Services• Paid Advertising Opportunities• Strategy is Paramount

New Communication Channel

Ask yourself 1 simple question: How do you want to use it?

OR

Twitter Becomes a Lifestyle Hack

• Follow Me @Rumford• www.twitterbusinessbook.co

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