Twitter Basics for Business- You Will Laugh

15
TWITTER TWITTER

description

Twitter presentation given by The City Launch PR at Goldman Sachs 10,000 Small Business social media bootcamp in Salt Lake City.

Transcript of Twitter Basics for Business- You Will Laugh

Page 1: Twitter Basics for Business- You Will Laugh

TWITTERT W I T T E R

Page 2: Twitter Basics for Business- You Will Laugh

THE C ITY LAUNCH

S L C B A S E D P R F I R M | P U B L I C R E L A T I O N S | C O R P O R A T E S O C I A L M E D I A | C O N T E N T G E N E R A T I O N

Helping Business Tell Their Stories

#CityLaunchChat @CityLaunch

Page 3: Twitter Basics for Business- You Will Laugh

S L C B A S E D P R F I R M | P U B L I C R E L A T I O N S | C O R P O R A T E S O C I A L M E D I A | C O N T E N T G E N E R A T I O N

Ask Your Questions and Be Part of the Conversation

#CityLaunchChat @CityLaunch

Page 4: Twitter Basics for Business- You Will Laugh

J O I N T H E P A R T Y

• Log Into Your Twitter via Mobile

Device

• Follow @CityLaunch

• Tweet your questions-

• "How do I get more followers?

#CityLaunchChat"

• We will answer at the end

#CityLaunchChat @CityLaunch

Page 5: Twitter Basics for Business- You Will Laugh

W H A T I S I T ?

• Microblogging Service + Social

Network + Real-time Media Source +

Search Engine

• 271 Million Active Users

• 1 billion tweets sent every 2 days

• 78% of users are #mobile

• Twitter employees drink 585 Gallons

of #coffee per week

#CityLaunchChat @CityLaunch

Page 6: Twitter Basics for Business- You Will Laugh

W H A T C A N I T D O

F O R Y O U

• Scope the compeitition

• Establish Authority

• Grab Testimonials

• Market Research

• Customer Relations

• Announce Events & Other

Happenings in your Biz

#CityLaunchChat @CityLaunch

Page 7: Twitter Basics for Business- You Will Laugh

Y O U ' R E D O I N G I T

W R O N G

http://youtu.be/7wGhiEfq0Ks

#CityLaunchChat @CityLaunch

Page 8: Twitter Basics for Business- You Will Laugh
Page 9: Twitter Basics for Business- You Will Laugh

T W E E T R I G H T

• Keep it short- 140 Characters is too

much

• Use Rich Media- Pics, Galleries &

Vids

• Engage and Be Real

• Share what is profound and

interesting to you and your biz

• 1-3 #StartUps #inspireothers and

#HAVEFUNTWEETING

#CityLaunchChat @CityLaunch

Page 10: Twitter Basics for Business- You Will Laugh
Page 11: Twitter Basics for Business- You Will Laugh

B A S I C S

• Handle

• Timeline

• Following

• Unfollowing

• Tweeting

• Retweeting

• Quote Tweet

• Favorite

• Notifications & Direct Messages

#CityLaunchChat @CityLaunch

Page 12: Twitter Basics for Business- You Will Laugh

#CityLaunchChat @CityLaunch

H A S H T A G S

• Joining a conversation or

tweet-up

• Find groups with

something in common

• Squeezing In Random

Thoughts

https://twitter.com/search?f

=realtime&q=%23citylaunch

chat&src=typd

Page 13: Twitter Basics for Business- You Will Laugh

S T R A T E G Y F O R

Y O U - G E T N O I S Y

• Tweet between 1-10 times a day

• Can Be

• Retweets

• Quoted Tweets

• Conversational Tweet

• Use Hashtags

• Have Fun and Be Yourself

#CityLaunchChat @CityLaunch

Page 14: Twitter Basics for Business- You Will Laugh
Page 15: Twitter Basics for Business- You Will Laugh

THE C ITY LAUNCH

S L C B A S E D P R F I R M | P U B L I C R E L A T I O N S | C O R P O R A T E S O C I A L M E D I A | C O N T E N T G E N E R A T I O N

Helping Business Tell Their Stories

#CityLaunchChat @CityLaunch