Twitter Ads - How to Use Promoted Tweets - Digital in Kent Monthly Meet Up 2
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Transcript of Twitter Ads - How to Use Promoted Tweets - Digital in Kent Monthly Meet Up 2
Digital in Kent Monthly Meetup June 2014
Josh WhitenWebscape Marketing
Twitter Ads: The Lowdown
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What do they do?
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• Promote your account• Promote your tweets
Target users by…
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• Who they follow• Interests• Device• Gender• Location• Language
Potential benefits:
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• Cheap traffic• Drive engagement• Target competitors
• Get data and insights• Get new Followers• Track GA Goals
• Proactive not Reactive
Case Studies
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Campaign Tips:
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• Write new tweets• Test basket of tweets
• Target content to your audiences
• Refresh Tweets/targeting as
you go
Tweet Tips:
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• No # or @mentions• Use a tight format• Question, answer,
call to action• Leave space for a RT
Example:
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Need Help with your SEO? Webscape is your Local Kent SEO Agency. Read our success stories: http://bit.ly/webscapestories
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Interested?
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• Read up at https://support.twitter.com/groups/58-advertising • Ask us for help (we have
friends at Twitter)