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Twitter!
Sandy KetchamThe Word Pro
www.thewordpro.comTwitter.com/thewordpro
What it is and how to use it
GlossaryTweet - “What are you doing” in 140
characters or less.Follow – See what another person is
“tweeting.”Unfollow – Stop seeing another’s tweetsTwittosphere – Everyone on TwitterLink – Add a URL to your tweetBit.ly – a way to shorten a URL for Twitter
@TheWordPro@username – a way to send a Public Message
to individual user.Everyone will see itA way to respond openly or mention
someone. Your followers will see it; @username’s
followers will also see it.
DM – Direct MessageOne-on-one message to someone who is
following youNot Public Like email – only shorterYou can have direct messages go to your
email.There is a DM Link on your Twitter Home
Page.
#HashtagA way for people to follow a certain topicE.g. #fireworksPeople add # (hashtags) to tweets to alert
others interested in that subjectUse www.search.twitter.com to find subjects,
including hashtag subjects
Applications
There are hundreds. Here are a few…
Twitter StrategyPique interestDirect people to your WebsiteLink to your blog entriesLink to Articles that show why folks need
you.NOT a place to sell. …but you can post “specials” or coupons
Strategy: Get their attention!
Things to do on Twitter…Share what is going on in your community. (e.g. A parade, an expo, a Chamber Event.)Be helpful. Offer tips to help customers (e.g. Insurance agent: Car care tips.)Talk about non-business things Ask questionsConduct an opinion pollComment on other’s tweets to build a
communityRetweet interesting things
More things…Monitor your name/brand/industryMonitor your competitionKeep current on breaking newsLearn from the “experts” in your fieldBecome an “expert” in your fieldDirect attention to good thingsShow you are human (personal, but not too personal)Start a conversation…
Follow…Follow people and subjects that interest youFollow leaders in your fieldFollow your competitorsFollow your customers Follow your SuppliersFollow influential people in your
town/state/countryFollow your mentors Follow interesting people.Follow people who make you laugh
Be followed
Say interesting/useful thingsUse good keywords and #hashtagsRetweet things from high profile peopleAdd links to your Twitter Account on your
website, email, business card, marketing pieces – everywhere you can!
Evangelize! Tell people about Twitter!
Unless your Ashton Kutcher or Oprah, people are not going to flock to your Twitter page.
Follow me on Twitter…Twitter.com/thewordpro
Read my blog: www.sandyketcham.blogspot.com
Check out my website: www.thewordpro.com
Link with me on LinkedIN: http://www.linkedin.com/in/sandyketcham
Thank you.
Sandy KetchamThe Word Pro
www.thewordpro.com(815) 556-8505
“Innovative Marketing for Small Business”