Marketing StrategyBy: Natalie Pascaretta

140 character’s at a time Founders: Jack Dorsey (@Jack), Evan Williams (@Ev) & Biz Stone

(@Biz)

The Social network that allows users to send and receive tweets

SWOT

Let’s give them somethingto Tweet About

Top Twitter User Rankings

@ladygaga @justinbieber @britneyspears

@BarackObama

@kimkardashian

@katyperry @aplusk @TheEllenShow

Brand Monitoring

Tweet Tweet Listen to what people are saying about a particular brand or

product

Potential to be one of the largest information

sources

Measuring Success

•@messages•Direct messages•Followers•ReTweets•#(hashtags)•Trending Topics•Promotion of the day

The Final Plan

Timeline:

6 Months:

- Research & Development

One Year:

- Search Engine

Second Year:

-Brand Promotion

-Brand Monitoring