Twitter 101 workshop
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21-Oct-2014 -
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Transcript of Twitter 101 workshop
The Wonderful World of Twitter
What We’re Going to Cover
• What is Twitter?
• Getting Started
• Twitter How To’s & Resources
• The Language of Twitter
• Why Twitter?
• Who’s Using It & How
• Twitter Tools
• Measuring Twitter
• Managing Twitter
• Hands On
What is Twitter?
Twitter is an information network made up of 140-character messages.
Just started @arnoldmcp Twitter workshop.
Getting Started
Twitter How To’s & Resources
The Language of Twitter
Mentions
Mentions
Retweet
Message (DM)
#hashtags
Lists
Lists
Why Twitter?
What is it about Twitter?
Influence Brevity AccessibilityInteraction Versatility
Who’s Using Twitter
• 95 million Tweets per day – Jan 2011*
• 175 million users Worldwide.- Jan 2011*
• 370,000 new sign-ups daily*
• Average age of users in the US – 35**
• Average income of users in the US $68,700**
* www.twitter.com**Source Marketing Profs Research Spotlight Twitter 2010
What’s in it for you?
• When users share links on Twitter - 40.1% click through, Facebook is 24%, Email is 15.2%, Banner ads is averaging 0.2 or 0.3%.
• 79% of consumers who follow brands are more likely to recommend a brand.
• 67% of consumers are more likely to buy brands after becoming a follower.
Source Marketing Profs Research Spotlight Twitter 2010 & Wikipedia
So What Does This Mean?
Twitter users not only have influence but they have buying power.
If you’re not there, you’re missing out.
Who’s using it & how?
Ways To Use Twitter
• Share• Listen• Ask• Respond• Reward• Leadership• Champion• Find your own voice
Share
Listen
Ask
Respond
Reward
Leadership & Know how
Be a Champion
Establish Your Own Voice
Twitter Tools
http://arnoldimcpherson.com/2011/01/a-brand-new-year-a-new-adventure-begins/
http://bit.ly/gEhCfl
Measuring Twitter
Managing Twitter
http://isparade.jp/786592
Hands On