Twitter 101
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Transcript of Twitter 101
Twitter 101
Presented by Rachel Strella
Strella Social Media
www.strellasocialmedia.com
The #Strella Team
Rachel Strella & Amanda Harrison
Thank you!
Debbie String
Dewz Dogz
dewzdogz.com facebook.com/dewzdogz
Central Penn Minute
Amanda Harrison
Strella Social Media
Twitter 101 Agenda:
o Twitter Basics o Twitter Terminology o Getting Started
o Attracting Followers o Creating Powerful Content o Tips, Applications and Tools
o Best Practices o Twitter Lingo
Twitter Basics
Twitter Basics
Allows for short updates 140-character limit Largest age segment is 30-49-year-olds, followed by 18-29-year-olds Wide-open channel
Twitter Basics
200 million users Love/hate relationship Customer service outlet Useful for reaching national/international users and ‘influencers’
Common Twitter Terms
Twitter Terminology
Twitter Handle The“@” symbol before a Twitter username. For example, my Twitter handle is @RachelStrella
Twitter Terminology
Follow/Follower/Following On Twitter, you don’t ‘friend’ someone or ‘like’ a company page, you ‘follow’ them
Twitter Terminology
Tweet When you post a message on Twitter
Twitter Terminology
Retweet (RT) When a tweet is shared with others by clicking the ‘retweet’ button below it
Twitter Terminology
Mention You can mention others in your Tweets by typing the “@” symbol followed by their Twitter handle
Twitter Terminology
Direct Message (DM) Allows you send a private message to someone who is already following you
Twitter Terminology
Lists Tool that allows you to categorize who you follow
Twitter Terminology
Lists
Organize who you follow Find targeted people To add someone to a list, click the icon to the left of the follow button and from the drop down choose add to lists
Twitter Terminology
Lists
Twitter Terminology
Hashtag The pound sign or “#” sign - used to categorize content and allow you to join a conversation on common interests.
Twitter Terminology
Hashtag If you click on a hashtag, it will take you to list of everyone tweeting with that hashtag Useful for building a community around an event
Twitter Terminology
Hashtag I created a hashtag for my brand - #Strella and offer a tip of the day
Twitter Terminology
Hashtag Resource: Hashtags.org
Allows you to search for hashtags See popular, recent, and trending hashtags View the frequency/popular times for hashtags
Twitter Terminology
Twitter Chat
A scheduled conversation – around a specific topic – which is followed by using a hashtag
Twitter Terminology
Twitter Chat
Chats are weekly or bi-weekly during the same time Recommend using a third-party service (Tweetdeck) View the list of chats:
Getting Started
Getting Started
Set-up
Go to Twitter.com and create a username (handle) Username should be your name or close to it Add a photo of yourself
Getting Started
Set-up
Customize background & header
Getting Started
Set-up
Create a keyword-laden bio that explains your expertise and what you care about Be sure to include a website
Getting Started
Set-up
Attracting Followers
Attracting Followers
Email contacts and let them know you’re on Twitter Use the “Discover” tab
Attracting Followers
Follow leaders Follow who top industry experts are following Follow a targeted audience – some follow back
Attracting Followers
Be careful not to follow more than 200 people in one day When you follow 2,000 people, your ratio of followers will need to be equivalent in order to continue following more people
A Word of Caution
Attracting Followers
Connect with FB/LI or forum connections on Twitter Share content – your content and the content of others Interact with others Participate in chats Tweet high-value messages
Creating Powerful Messages
Powerful Content
Authentic, helpful, relevant, inspiring content is what makes Twitter powerful The stronger the content, the higher the chance for the RT
Powerful Content What Works
Powerful Content What Doesn’t
Powerful Content What Works
Powerful Content What Doesn’t
Powerful Content - Checklist
Offer Value Showcase Expertise Post Consistently Be Social Be Yourself
Quick Tips, Applications & Tools
Tips & Applications
Try to keep tweets at 120 characters so there is plenty of room for people to RT The shorter, the more likely they will be re-tweeted As your followers grow, your influence and reputation grow
Tips & Applications
You can use URL shorteners (bitly/tinyurl) Best times to tweet: 9 am, lunchtime, 4 pm and 7 pm ET Monday & Tuesday are the highest tweet days Schedule tweets using a third-party service (Hootsuite)
Best Practices
Best Practices
Share YOUR voice Don’t use auto DM’s Be responsive Vary the times you tweet Avoid bulk tweeting
Best Practices
Have a good mix of content Use #FF appropriately Keep tweets relevant Be conscious of the character-limit when posting from other channels or scheduling posts using a third-party service
Twitter Lingo!
Twitter Lingo
You all have a sheet in front of you with common Twitter ‘lingo’ Please take a moment and try to guess the answer to each one
Prizes
$10 Gift Card to Cornerstone Coffeehouse
Picture Frame from Balloons and More
Twitter Lingo
Answers: B4 = Before BRB - Be Right Back DYK = Did you know, Do you know EM/EML = Email F2F/FTF = Face to face
Twitter Lingo
Answers: Fab- Fabulous FB = Facebook IDK- I don’t know JK = Just kidding, joke LI = LinkedIn
Twitter Lingo
Answers: LOL = Laugh out loud MT = Modified tweet OMG- Oh My God PRT = Partial re-tweet SMO = Social Media Optimization
Twitter Lingo
Answers: TMI- Too Much Information TTYL- Talk To You Later TY = Thank you YT = YouTube YW = You're welcome
Let’s Rock!
Website and Blog: StrellaSocialMedia.com
Facebook: Facebook.com/StrellaSocialMedia
Twitter: Twitter.com/RachelStrella
LinkedIn: LinkedIn.com/in/RachelStrella
Connections and Resources