Twitter 101
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Want to take your Twitter to the next level? Check out my tips and tricks for your twitter account.
Transcript of Twitter 101
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Compiled by:1
Twitter 101
Eric Ritter
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2Source: http://instagram.com/p/nm695/
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People use social media to get the things they need from each other, rather than from traditional institutions like corporations.
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No more middle men.
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Be approachable.
Be authentic.
Share things that make people feel intelligent or in the know.
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Social Media Strategy‣ Plan ‣ Create ‣ Measure
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How To Plan Your Social Media
‣ Choose a focus ‣ Sales ‣ Awareness ‣ Loyalty
‣ Pick success metrics(KPIs) ‣ Clicks / Conversions ‣ Growth / Likes ‣ Engagement ‣ Influence
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How to Create Content‣ Content creation needs to be driven by: ‣ Attributes: Specifics of the brands products &
services. ‣ Aspirations: What the brand stands for or mission.
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How to Create Content‣ A good content strategy inspires conversation
‣ 1) Evergreen: promotes core values ‣ 2) Real-time: leverage the cultural zeitgeist and
connect to it.
‣ Planned spontaneity ‣ Around specific events
‣ A successful content strategy is always experimenting ‣ Continue doing what works
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How to Measure‣ Create a baseline ‣ Chart your KPIs ‣ Discover opportunities
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Source: http://moz.com/beginners-guide-to-social-media/twitter
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Twitter‣ It’s all about Information ‣ People love being the first to know and tell others
about it ‣ Twitter is about being the first to know something ‣ People share things that make them feel intelligent / in
the know (informative / news)
‣ Tweet Lifespan: 24-48 hours
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‣ Tweet: A 140-character message. ‣ Retweet (RT): Re-sharing or giving credit to someone else. ‣ Feed: The stream of tweets you see on your homepage.
It's comprised of updates from users you follow. ‣ Handle: Your username. ‣ Mention (@): A way to reference another user by his
username in a tweet (e.g. @mashable). ‣ Direct Message (DM): A private, 140-character message
between two people. You may only DM a user who follows you.
‣ Hashtag (#): A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #AmericanIdol, #Obama).
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#Hashtag
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Source: http://jennstrends.com/format-new-twitter-header-image-2014/
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Posting options
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Sharing A New Blog
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Posting Strategy:✓ On publish
✓ 1 hour later
✓ 3 hours later
✓ Next day
✓ Next week
✓ Next month
✓ Two months
Source: https://blog.kissmetrics.com/double-your-social-media-traffic/
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Best Practice: Keep Tweets Short
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#ProTip: Leave enough room for people to RT you.
Source: Dan Zarrella
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Best Practice: Use Twitter Handles
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#ProTip: Including a user or brand’s
handlewill increase the
chances that they will RT you.
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Best Practice: Know Reply versus Mention
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#ProTip: Anyone who follows both the person being tweeted at AND the tweeter can
see a “reply” tweet.
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Tweets with one or two hashtags receive
21%higher engagement than those with three or more hashtags.Source: Salesforce
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Use Hashtags Judiciously
Including more than two in a tweet is probably overkill, and you only need to tag the most important word thatrepresents the theme of your tweet.
Source: Twitter22
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Don’t Force Trending Hashtags
17% of the top 1,000 search terms on Twitter “churn over” on an hourly basis.
Source: Twitter23
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Best Practice: Incorporate Visual Content
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Source: Simply Measured
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Best Practice: Directly Upload Photos to Twitter
25[NO]
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Best Practice: Directly Upload Photos to Twitter
26[YES]
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Best Practice: Directly Upload Photos to Twitter
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Source: Simply Measured
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Best Practice: Place Links in Middle of Tweet
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Source: Dan Zarrella
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Best Practice: Include Links in Profile Bio
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Best Practice: Use Shortened Links
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#ProTip: Links can be around 20
characters before they get cropped with an ellipses.
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Best Practice: Optimize Posting Schedule
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Source: followerwonk.com
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More Resources‣ http://blog.kissmetrics.com/twitter-marketing-guide/ ‣ http://followerwonk.com/ ‣ http://moz.com/beginners-guide-to-social-media/twitter
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