TWIST CREATIVITY

Creative Excellence• Globally, most influenced and amusing advertisements

aren't found on TV, in print or online. They're found outside, where marketers play off the real world to bring completely new dimensions to their brands.

• Check out 6 such simple and amazing out-of-home executions from 2014, all of them a potent reminder that outdoor can make brands instantly relevant and incredibly cool.

Happiness Machine- Coca ColaWhen Coca-Cola introduced mini cans of

Coke in Germany, it fittingly opened some adorable mini kiosks in five cities

to sell them.

Flowers in your life- Flower Council of Holland- For this lovely Valentine's Day stunt, ad agency Kingsday installed 1,500 cute little red boxes around Paris, modeled

after emergency boxes—but containing single red roses. "In case of love at first sight, break glass," the boxes said.

A better everyday life at home- Ikea

Agency Ubi Bene helped the chain celebrate the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall in the city of

Clermont-Ferrand.

Have a Break Have a KitKatKitkat is famous for its global tagline, dating to 1958, "Have a break … have a Kit Kat."

JWT London found a fun new way to illustrate that line this year—with a half-

finished billboard.

Renovating a Home Can Make a Difference- OBI

This German home-improvement chain advertised its renovation products by actually renovating homes—well, parts of them. The Ad agency, measured of delightfully showing

the before and after of an improvement project.

“Siempre hay un hueco”-  Contrapunto BBDO 

Skinny car, skinny ad. Contrapunto BBDO put this Smart ad on the narrow side of an outdoor display. Text reads, "Siempre hay un hueco,"

which means, "There's always a space."

Thank you