Twin Cities Oracle Marketing Cloud User Group - February 25, 2014
-
Upload
erin-campbell-rowles -
Category
Marketing
-
view
167 -
download
0
Transcript of Twin Cities Oracle Marketing Cloud User Group - February 25, 2014
![Page 1: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/1.jpg)
Oracle Marketing Cloud User GroupTwin Cities !Last Updated: 02/25/14
![Page 2: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/2.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Intros
![Page 3: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/3.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Agenda
‣ Updates & Announcements ‣ Winter Release Highlights ’14 ‣ Customer Spotlight: Andy Vevang, Toro ‣ Relationship One AppCloud ‣ Stump The Consultant ‣ Networking
![Page 4: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/4.jpg)
Updates & Announcements
![Page 5: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/5.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Updates & Announcements
‣ Local Eloqua User Groups officially on Topliners ‣ Join the Twin Cities group!
‣ Eloqua Support migration to Oracle Support ‣ March 24, 2014 ‣ Eloqua support hotline numbers will remain active ‣ Eloqua support portal will redirect to My Oracle Support
![Page 6: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/6.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Updates & Announcements
‣ Modern Marketing Tour ‣ 9 Cities ‣ Full Day ‣ Marketing Execution Track & Marketing Transformation Track ‣ Customer and Partner Presentations ‣ Network Reception
‣ Eloqua Experience 2015 ‣ Expiration date on free E9 migrations
‣ Not forced to update ‣ Standard migrations led by the Eloqua10 Update Team will no longer be
available after May 31st ‣ Cost incurred post May 31st
![Page 7: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/7.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Updates & Announcements
‣ Relationship One ‣ We’re growing!
‣ Faleni Leauanae, Oracle Marketing Cloud Consultant ‣ Office Expansion
‣ We're hiring! ‣ Oracle Marketing Cloud Consultants ‣ Analytics Consultant ‣ Front-End Developer
‣ Relationship One AppCloud ‣ March User Group: Cloud Apps for Novices
![Page 8: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/8.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Updates & Announcements
![Page 9: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/9.jpg)
’14 Winter Release Highlights
![Page 10: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/10.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Winter Release ‘14
‣ Topliners: Release Resource Center
‣ Closed Beta - restricted, requires PM approval ‣ Open Beta - available to all customers ‣ Controlled Availability - can be sold, requires PM approval ‣ General Availability - publicly available to all, automatically in system
![Page 11: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/11.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
New Digital Advertising Capability
‣ Serve ads based on customer profile (interests, buying stage, campaign response, activity, etc.)
‣ Retarget customers (contacts) on 3rd party sites including social sites ‣ Track ad engagement as a digital body language for further target, profiling
and reporting ‣ In standard/enterprise, add-on for basic
GA
![Page 12: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/12.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Target Contacts Linked to an Account
‣ Use custom data associated to an account to drive contact segmentation ‣ If someone at a company has purchased a product, other contacts of
that company may be a good prospect to target
GA
![Page 13: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/13.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Segmentation Improvements
‣ Segment on custom campaign fields ‣ New action to ‘Move contacts to a shared list’ and remove them from the
campaign ‣ New Routing option to move contacts stuck in an email step to another
campaign step ‣ Faster execution of big segments with multiple filters
GA
![Page 14: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/14.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
General Updates
‣ Shared library choosers now show full date and timestamps ‣ Ability to create a new shared filter directly from shared library ‣ Faster lead scoring
GA
![Page 15: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/15.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Revenue Dashboards
‣ Visual Insight on Value, Reach, Conversion, Velocity & Return
GA
![Page 16: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/16.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
User Security Extensions
‣ Assign permissions to content such as images, shared content and shared filters
‣ Define settings at the individual or group/business unit level
GA
![Page 17: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/17.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Announcement Manager
‣ Broadcast Announcements To Your Eloqua Users At Login ‣ Craft HTML based announcements that will be presented to your users at
logic ‣ Inform users about new templates, campaign timelines and internal
maintenance schedules
GA
![Page 18: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/18.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Admin Options for Engage
‣ Restrict engage batch size ‣ Force personal templates to be private ‣ Disable image and attachments to control brand ‣ Turn off auto-complete to preview ‘poaching
GA
![Page 19: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/19.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Admin Updates for Profiler
‣ Control Access to web alerts ‣ Engage or disable thumbnail previews for security ‣ Control which external activities display to your sales reports
GA
![Page 20: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/20.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Social Integration with SRM
‣ Post landing pages to social networks
GA
![Page 21: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/21.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Verticals
‣ Three new customized solutions for the following industries are available: ‣ Wealth Management ‣ Life Sciences ‣ Manufacturing
GA
![Page 22: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/22.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Open Beta Highlights
‣ Create approval workflows to review campaigns before they are launched ‣ Enrich customer profile by tracking activity with first party cookies
OB
![Page 23: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/23.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Closed Beta Highlights‣ Store multiple contacts with the same email address ‣ Use external data in campaigns ‣ Simple email campaigns ‣ Localization of user interface ‣ Store contacts with no email address
CB
![Page 24: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/24.jpg)
Customer Spotlight: Toro
![Page 25: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/25.jpg)
Relationship One AppCloud
![Page 26: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/26.jpg)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8009 34th Avenue South, Suite 300, Minneapolis, MN 55425 P: 763.355.1025 | E: [email protected]
Relationship One AppCloud
‣ Learn More…apps.relationshipone.com
![Page 27: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/27.jpg)
Stump The Consultant
![Page 28: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/28.jpg)
Open Discussion/Social Time
THANK YOU!
![Page 29: Twin Cities Oracle Marketing Cloud User Group - February 25, 2014](https://reader034.fdocuments.us/reader034/viewer/2022052412/558b657cd8b42a6a028b4711/html5/thumbnails/29.jpg)
8009 34th Avenue South, Suite 300 Minneapolis, MN 55425 !P: 763.355.1025 E: [email protected] W: www.relationshipone.com