Twin Cities Eloqua User Group - March 27, 2012
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Transcript of Twin Cities Eloqua User Group - March 27, 2012
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Twin Cities Eloqua User GroupMarch 27, 2012
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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E: [email protected]
Agenda
Updates & Announcements
Eloqua R1 Release Updates and Review
Gated Content: When & How To
Demo: Eloqua Engage
Ask the Consultants
Open Discussion/Social Time
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Updates & Announcements
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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E: [email protected]
Updates & Announcements
Road to Revenue Tour: Minneapolis
When: Thursday, May 3 - all day
Where: TBD
RoadToRevenue.Eloqua.com
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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E: [email protected]
Updates & AnnouncementsEloqua Experience 2012
EMEA: May 16-17 in London
NA: November 6-8 in Orlando, Florida
eloquaexperience.com
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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E: [email protected]
Updates & AnnouncementsEloqua Transitioning Clients to E10
40% of current customers are on E10
Goal is 95% by YE
Scripts scan instances to identify “good fits”
6 weeks of communication including 3-hour training call and transition support
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Eloqua R1 Release Updates & Review
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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E: [email protected]
Release 1 (R1) 2012 - April 8th
Real-time Lead Scoring (beta) [E10]
always on, cuts time from 2 hours to 10 minutes
sign-up for beta at: product.eloqua.com/leadscoring
SFDC integration enhancements [E9/E10]
using latest SFDC API
Task calls and Update calls use different API’s to reduce bottlenecks
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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E: [email protected]
Release 1 (R1) 2012 - April 8th
New Campaign Canvas Engine [E10]
no PB, reduce campaign execution time up to 75%
Contact Level Security [E9/E10, Team/Enterprise]
Closed beta, label Contacts to associate them to one or more groups that Eloqua Users can access
Template Gallery [E10]
Best practice templates to start with
Vertical templates, sharing/publishing in the future
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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E: [email protected]
Release 1 (R1) 2012 - April 8th
Cloud Connectors on Campaign Canvas [E10]
Place and configure Connectors right on the canvas
Opt-in by Country [E9/E10]
choose to require tracking Opt-in for all, none or user from select countries
Insight [E10]
overhaul of interface and reports, plus new reports and dashboards
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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E: [email protected]
Release 1 (R1) 2012 - April 8th
Content Recovery in Email/LP Editors [E10]
Append Data Processing Step [E9/E10]
Accounts Interface Refresh [E10]
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Gated Content: When & How To
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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E: [email protected]
Gated Content - When?
Gating Content
Benefits
You learn more about your contacts
Can develop more meaningful Nurture Campaigns
Can start populating your sale funnels
Challenges
Won’t filter out the curious journalist or graduate student
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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E: [email protected]
Gated Content - What?Examples of Non-Gated Content
Blog posts
Articles
Video clips
Examples of Gated Content
White papers
Special reports
Surveys, quizzes
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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E: [email protected]
Gated Content - How?
Contacts
Request
Gated Document
CRMOD Update ProgramCheck if Registered
Registered
Hidden Form Requested Document
Long Form Requested Document
Not RegisteredUnknown
Short Form
(email only)
Document 1
Document 2
Document 3
Document 4
Gated Content Custom Object
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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E: [email protected]
Gated Content - How?
Basic Gated Content Components
Verification page
3 forms (hidden, short, long)
Select List for Gated Content
Advanced Gated Content Components
Custom Object for Gated Content
Dynamic Long Form
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Demo: Eloqua Engage
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Ask the Consultants
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Open Discussion / Social Time
REMINDER: Next Session - April 24th
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5757 Wayzata Boulevard Minneapolis, MN 55416
P: 763.355.1025E: [email protected]: WWW.RELATIONSHIPONE.COM