TWELVEFOLD MEDIA, INC.425 BRANNAN STREET, SAN FRANCISCO, CALIFORNIA

P: 415.913.2600 | F: 415.913.2670 | E: SALES@TWELVEFOLD.COM

Twelvefold Touch Overview

TFT Process

• AM creates new entry in Master Control or updates entry from RFP and assigns alerts to all parties including Ad Ops – slide 4

• AM fills in Campaign Parameters & Strategy slide and schedules internal call (AM/rep/designer) to review campaign goals and determine TFT recommendation – slide 5

• AM schedules KOC with client/designer/rep to finalize strategy• Once functionality of unit is finalized, designer provides AM with production timeline –

slide 6

• Designer creates mock up and sends to AM/client in PDF format (this includes landing page and functionality call outs) – slide 7

• AM enforces timeline and manages client feedback and approval by updating comments in Master Control

• Client approves design and designer creates demo link• AM/designer confirm QA process and functionality of unit • AM uploads tracking tags to master control • QA begins when client approves demo link – slide 8• Design alerts Ad Ops when units are ready to traffic

Resources

Master Control Overview

• Description – campaign details & objectives• Landing Page URL (FB, Twitter, Blog if applicable)• Assign sales rep and Pod• Flight Dates• Agency info• Click tags (when available)• Assign team members to receive notifications (rep, designer, ad ops contact, MG)• Upload creative assets or FTP information

Areas to be completed

OBJECTIVE:

STRATEGY:

Recap of Campaign Parameters & Strategy

CONTENT TARGETS:

TARGET AUDIENCE: FLIGHT & BUDGET:

TFT Production Timeline Example

Precor Twelvefold Touch Timeline

5/1/2012 Client Signed IO in house

5/3/2012 Creative KOC

5/7/2012 Creative Buildout Begins

5/14/2012 12F to deliver mocks for client revisions/approval

5/16/2012 Client Approval and Revisions Complete

5/21/2012 Twelvefold to provide working link for client

5/24/2012 Twelvefold Touch Client approval finalized

5/28/2012 Twelvefold to finish QA/Trafficking for 6/1 Launch

Unit Comp Approval/Feedback PDF Template

QA Request Form

Developer puts together the QA Request Form for the team to check the following:

• Browser & Versions• Tracking & Reporting: whichever pieces were

decided on by the AM/Developer (impressions, clicks, different content pieces including video, CTA, Share, etc.)

• Look & Feel: Developer to provide screenshot of the final approved unit to check any major differences in font, color, etc.

• Backup GIF: Make sure there is a backup GIF for any units that require a polite load

Appendix

Product Specs:

TwelveFold Touch Guidelines

Ad Sizes Supported Assets Required Features

• 300x250• 728x90• 160x600

• Style Guides (if available)• Logo (.eps or .ai format)• Copy (.txt format)• Artwork (.psd or .ai format)• Video (at least 640x480.mov)• Feed - Blog RSS URL - Twitter (@username, #hashtags) - SoundCloud (by track)• Facebook LIKE Page URL• Impression Trackers (per ad size)• Click Trackers (per ad size)

*Note: Twelvefold Media does not develop flash rich media.

• Animation• Video: In-Unit • Audio: In-Unit• Facebook: Like Page CTA• Twitter

- Feed- Follow and Re-tweet CTAs

• Polls• Carousel (image or video)• Digital Content Downloads• SMS Direct Response• Share using 300+ social services

*Additional features offered at higher price tiers – Information provided upon request

Note: Unit development takes roughly 1-3 weeks depending on the complexity of the unit created and the timeliness of client responses. Units deployed within 3-5 days upon final approval.

Custom Options:

CONFIDENTIAL TWELVEFOLD, PAGE 12

Thank You!