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TWELFTH IN SERIES 'ART IN AMERICA IN MODERN TIMES' · Instead of zigzags and tortured angles or an...
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THE M U S E U M OF MODERN U WEST 53RD STREET, NEW YORK TELEPHONE: C I R C L E 7 - 7 4 7 0 JOB RELEASE Sunday, December 16, 1934, or any time during that week for the broadcast Saturday night, December 22 In cooperation with. Jhe Museum of Modern Art, the American Federation of Arts announces the twelfth of its new scries of "Art in America" programs to be broadcast by the Rational Broadcasting Company over Station WJZ and national net- work Saturday, December 22, from 8:00 to 8:20 P.M., Eastern Standard Timo. The subject of the program will be "The Modorn Room." It will inaugurate a series of threa broadcasts which will describe the application of the principles of modern architecture- to a living room, a house, and a city. The program Saturday night, December 22 t wiljt bo given in drematic form from material prepared by Philip John-* son, Chairman of the Architecture Department of The Museum of Modern Art. Modern interior architecture, decoration, and the design and arrange- ment of furniture arc characterized by simplicity and governed by utility. These principles of simplicity and usefulness create an effect very different from the fantastic aberration of style known as "modernistic." It is unfortunate that the word "modern** s^iould have become loosely identified with the term "modernistic." Instead of zigzags and tortured angles or an accumulation of bizarre furniture and objects, the genuinely modern room gives an impression of space and lightness. Its simplicity presents a perfect setting to enhance the beauty and vitality of plants and flqwo^s, works of art, bright-colored book-bindings and other necessary natural objects,,! Even people seem more alive and colorful against a simple set- ting. The idea of the room as a decorator 1 s box to be prettified is passing* The modern room f u l f i l l s its purpose as a background for modern living. The "Art in America" programs broadcast every Saturday night from Octo- ber 6 to January 26 are a continuation of the series initiated by the Gencra.1 Fed- eration of Women's Clubs and made possible through the cooperation of the Carnegie Corporation of New York, the American Federation of Arts, the ITational Advisory Council on Radio in Education, the National Broadcasting Company, the Metropolitan Museum of Art, the Art I n s t i t u t e of Chicago and The Museum of Modern A r t . f 10
Transcript of TWELFTH IN SERIES 'ART IN AMERICA IN MODERN TIMES' · Instead of zigzags and tortured angles or an...
THE M U S E U M OF M O D E R N U WEST 5 3 R D STREET, N E W YORK
TELEPHONE: CIRCLE 7 - 7 4 7 0
JOB RELEASE Sunday, December 16, 1934, or any time during that week for the broadcast Saturday night , December 22
In cooperation with. Jhe Museum of Modern Art, the American Federation
of Arts announces the twelfth of i t s new scr ies of "Art in America" programs to be
broadcast by the Rational Broadcasting Company over Stat ion WJZ and nat ional ne t
work Saturday, December 22, from 8:00 to 8:20 P.M., Eastern Standard Timo. The
subject of the program wil l be "The Modorn Room." I t w i l l inaugurate a ser ies of
threa broadcasts which wi l l describe the appl icat ion of the p r inc ip les of modern
architecture- to a l iv ing room, a house, and a c i t y . The program Saturday night,
December 22t wiljt bo given in drematic form from mater ial prepared by Phi l ip John-*
son, Chairman of the Architecture Department of The Museum of Modern Art .
Modern i n t e r i o r a rch i t ec tu re , decoration, and the design and arrange
ment of furni ture arc characterized by s implici ty and governed by u t i l i t y . These
principles of s impl ic i ty and usefulness create an effect very d i f ferent from the
fantastic aberrat ion of s ty le known as "modernistic." I t i s unfortunate that the
word "modern** s^iould have become loosely ident i f ied with the term "modernistic."
Instead of z i g z a g s and tor tured angles or an accumulation of b izar re furni ture
and objects, the genuinely modern room gives an impression of space and l i gh tness .
Its simplicity presents a perfect s e t t i ng to enhance the beauty and v i t a l i t y of
plants and flqwo^s, works of a r t , br ight-colored book-bindings and other necessary
natural objects,,! Even people seem more al ive and colorful against a simple s e t
ting. The idea of the room as a decorator 1s box to be p r e t t i f i e d i s passing* The
modern room f u l f i l l s i t s purpose as a background for modern l i v ing .
The "Art in America" programs broadcast every Saturday night from Octo
ber 6 to January 26 are a continuation of the se r ies i n i t i a t e d by the Gencra.1 Fed
eration of Women's Clubs and made possible through the cooperation of the Carnegie
Corporation of New York, the American Federation of Ar t s , the ITational Advisory
Council on Radio in Education, the National Broadcasting Company, the Metropolitan
Museum of Art, the Art I n s t i t u t e of Chicago and The Museum of Modern Ar t .
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