Tweeting Improvement
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Recorded webinar: http://slidesha.re/1tGIOfH Subscribe: http://www.ksmartin.com/subscribe Twitter is becoming an increasingly powerful social media platform. Far from being solely a venue for celebrity gossip and political discourse, it's home to a vibrant business community that includes a growing number of leaders, academics, and professionals interested in business performance improvement via Lean, Six Sigma, Agile, etc. In this "Twittorial," Karen provides a brief overview about: * How Twitter works * How to get the most from it * Nuances & minefields you need to be aware of * Recommendations for how to proceed The content focuses on Karen's views, experience, and personal Twitter practices that she has honed over 4 years and will, understandably, not include the full range of topics related to Twitter.
Transcript of Tweeting Improvement
Tweeting Improvement
Webinar
December 2, 2014
We help clients in all industries deploy Lean management & achieve business performance improvement.
Teacher at University of California, San Diego
Author & Speaker: Karen Martin, President
The Karen Martin Group, Inc.
2 www.ksmartin.com/subscribe
2013 Shingo Prize winner!
@karenmartinopex #TweetLean
What is a Tweet?
Saying anything in 140 characters or less.
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© 2014 The Karen Martin Group, Inc.
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Red = Leave a minimum of 17 characters for retweets & replies
#Hashtag
• A way to connect people to a conversation or to make a point. – Research to make sure it’s associated with what you think
it’s associated with.
– Short and simple.
• No more than 2 hashtags per Tweet
• See Jimmy Fallon & Justin Timberlake’s funny take - https://www.youtube.com/watch?v=57dzaMaouXA
• For more info - http://en.wikipedia.org/wiki/Hashtag
© 2014 The Karen Martin Group, Inc.
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Getting Started – Select Your User Name
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15 characters
max
Getting Started – Create Your Profile & Load Header Image
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Profile
15
00
x 5
00
pix
els
400 x 400 pixels
© 2014 The Karen Martin Group, Inc. 10
Choose Your Theme Color
www.colorpicker.com is an free site that allows you to find a HEX number for the color of your choosing.
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Recommended Follows
• Adam Grant - @AdamMGrant • Bloomberg Businessweek - @BW • The Economist - @TheEconomist • Everyday Wow - @everydaywow • Fast Company - @fastcompany • Fortune mag - @FortuneMagazine • Harvard Business Review - @HBR • Inc Magazine - @Inc • Maria Popova - @brainpicker • RadioLab - @RadioLab • Rosebeth Moss Kanter - @RosabethKanter • Simon Sinek - @simonsinek • Stephen Shapiro - @StephenShapiro • strategy+business - @stratandbiz • Ted Coine & Shawn Murphy -
@switchandshift • The Economist - @TheEconomist
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Lean Thinkers Others
• Alan Gleghorn - @AlanGleghorn
• Alan Robinson - @alanrobinson
• AME - @AMEConnect
• Dan Markovitz - @danmarkovitz
• Daniel Jones - @DanielJonesLean
• Darrell Damron - @LeanWAGOV
• Dean Schroeder - @deanmschroeder
• Eric Ries - @ericries
• Joakim Ahlstrom - @SucceedwithCI
• Jon Miller - @jmiller_kaizen
• Kevin Meyer - @Kevin_Meyer
• Lean Enterprise Institute - @ leandotorg
• Mark Graban - @MarkGraban
• Michael Ballé - @thegembacoach
• Mike Thelen - @mdthelen
• Russell Watkins - @leansempai
• The Shingo Institute - @ShingoInst
© 2014 The Karen Martin Group, Inc. 13
Tweets that mention you
Private messages
Search for hashtags
Let’s Tweet!!!
© 2014 The Karen Martin Group, Inc. 14
The Art of Brevity: Twitter Grammar Rules
No How r u 2day?
Yes See @karenmartinopex’s post re 2 key
#lean mgmt practices.
© 2014 The Karen Martin Group, Inc. 15
Retweets & Modified Tweets
• Retweet (RT)
• Modified Tweet (MT)
© 2014 The Karen Martin Group, Inc. 16
Favorite
• Really like what someone has to say? Or want to go back to it? Favorite their tweet.
© 2014 The Karen Martin Group, Inc. 17
Miscellaneous
• Mentions - A mention is a tweet that contains someone’s handle/user name (@karenmartinopex).
• Lists – Way to filter/manage your feed; can be public or private.
• Thanking people – debatable.
© 2014 The Karen Martin Group, Inc. 18
Tricks of the Trade
Twitter will automatically shorten URLs to save characters.
© 2014 The Karen Martin Group, Inc. 19
Add a character in front of a message that begins with a user name if you want all to see the Tweet
“Pinned Tweet” – Appears 1st on Profile
© 2014 The Karen Martin Group, Inc. 20
Twitter Archive – To See What You’ve Tweeted (Under Settings)
© 2014 The Karen Martin Group, Inc. 21
Two Useful Tools
• HootSuite – www.hootsuite.com
– Good for scheduling Tweets in advance & viewing different feeds on one page (can set up custom feeds)
– Good for other social media sites as well
• BufferApp – www.bufferapp.com
– Good for scheduling Tweets in advance
– Recommend RTs as well
© 2014 The Karen Martin Group, Inc. 22
Those Pesky Promoted Tweets!
© 2014 The Karen Martin Group, Inc. 23
Reporting Abuse
© 2014 The Karen Martin Group, Inc. 24
Twitter Analytics
View your Twitter analytics: analytics.twitter.com
© 2014 The Karen Martin Group, Inc. 25
Twitter Help
• FAQs
– https://support.twitter.com/groups/50-welcome-to-twitter
• Twitterspeak
– https://support.twitter.com/articles/166337-the-twitter-glossary
© 2014 The Karen Martin Group, Inc. 26
© 2014 The Karen Martin Group, Inc. 27
Final Thoughts
• “Stalk” for a while
– Learn what you like and don’t like
• Pro’s and con’s re: developing a singular
persona (brand)
• Be careful – it’s public information!
– Don’t Tweet while angry, drinking, etc.
• Have fun learning & engaging!
© 2014 The Karen Martin Group, Inc. 28
Karen Martin, President 858.677.6799
@karenmartinopex
Blog & newsletter: www.ksmartin.com/subscribe
