Tweet Tweet: Using Twitter for Library Marketing and Outreach Jaleh Fazelian Islamic Studies & South...
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Tweet Tweet: Using Twitter for Library Marketing and Outreach Jaleh Fazelian Islamic Studies & South Asian Studies Librarian Washington University in St. Louis @WUSTLlibraries @jaleh_f #bnc12
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Transcript of Tweet Tweet: Using Twitter for Library Marketing and Outreach Jaleh Fazelian Islamic Studies & South...
Tweet Tweet: Using Twitter for Library Marketing and OutreachJaleh FazelianIslamic Studies & South Asian Studies LibrarianWashington University in St. Louis@WUSTLlibraries@jaleh_f#bnc12
What we will cover:
•How @WUSTLlibraries got started•Best practices•Outreach Initiatives•Questions
A bit of History
@WUSTLlibraries Twitter Team
Lauren Todd (/ltr) Jaleh Fazelian (/jf) Makiba Foster (/mf) Azusa Tanaka (/ak)
Jason Miller (/jm) Jim Hone (/jh) Brian Vetruba (/bv)
Branding
Branding and Managing
•Shared email account•Press Releases and Photos•Monthly meetings•Budget line
Marketing
Managing Twitter: Hootsuite
URL Shorteners
URL Shorteners & Other Statistics
URL Shorteners & Other Statistics
Our Initial Failure
Twitter 201: Social Movements
Twitter 201: Photography & Images
Twitter 201: Professional Development
(And Answer)
Twitter and Marketing
Tweet Up
Iteach 2012
FourSquare
Foursquare
#WUSTLassembly
•Partnership with Assembly Series coordinator
Informal Partnerships (aka Retweets)
Upcoming Outreach Initiatives
•Fine Amnesty▫Up to $15 fine removal for any overdue
book or other fees from WUSTL libraries•New Class
▫Twitter and Philanthropy
Conclusion
Fail Whale Pale Ale / Brian Cook / CC BY-NC 2.0
Questions?
3/366: "There are years that ask questions and years that answer." ~ Zora Neale Hurston ~/ theunquietlibrarian / CC BY-NC 2.0
Contact
•Jaleh Fazelian ▫[email protected]▫@jaleh_f▫@WUSTLlibraries
▫http://libguides.wustl.edu/twitter101▫http://libguides.wustl.edu/twitter201
