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Tweak, Tinker And Try Oregon Zoo Formative Aza 09
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Transcript of Tweak, Tinker And Try Oregon Zoo Formative Aza 09
Tweak, Tinker and Try:
Formative Evaluation of Graphics for
Oregon Zoo’s Predators of the Serengeti
Monica Post
MPR Museum Consulting
www.MPRconsultants.com
Fall 2006 Initial Contact and Preliminary Discussion
Fall 2007 Phase 1 Formative Evaluation
Fall 2008 Phase 2 Formative Evaluation
Fall 2009 Exhibit Opening and
Summative Evaluation
How Do You Select the Elements to Test?
• have a complex or controversial message
• address a myth or misconception
• have an interactive feature (formative evaluation can identify potential interactive challenges, but usually can not address durability issues).
• use potentially unfamiliar words
Select elements that:
Best: The final exhibit location
• rarely possible due to construction
• early stages testing can be done closer to the exhibit designer as long as test participants fit visitor demographics
• later stages need to be conducted at the aquarium/zoo or at a venue within the region that matches aquarium/zoo visitor demographics. i.e. science center
Where Do You Test the Elements?