'Twas The Night BeforeChristmas: ContentMarketing Edition

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'Twas the night before Christmas, and all through the organization,Not a marketer was stirring, noteven interns in the corporation;

The blog posts were scheduled onthe editorial calendar with care,in hopes that the viral content

would get the audience to share.

The buyers were nestled with mobileemail in their beds;

While visions of after-Christmas salesdanced in their heads;

And the CMO in the meeting room, andI with my agile methodology,

Had just settled down for a long talk onnew technology

When out on the Internet there arosesuch a chatter.

We sprang from the meeting room tosee what was the matter.

Away to social media we flew like aflash horde,

Tore open Hootsuite and pulled up theTwitter mentions dashboard,

The audience found their way to thenewly posted content,

Drawn in by authoritative writing,they began their descent,

Made their way down the marketingfunnel to sales staff below.

When what to my wondering eyes didappear,

But eight new big accounts -- a great endof the year!

With a sky-high click-through rate solively and quick,

I knew right away our onboardingcontent needed to be slick.

More rapid than eagles, the pre-salesquestions they came,

And we sent out FAQs and white papers andpersonalized emails by name,

We saw all our buyer personas, anddiscovered a few more,

There comes Tech-savvy Tom, Middle-agedMindy and Executive Lenore!

Now Price-conscious Patty, Data-DrivenDave, and Sarah from Baltimore!

To the top of the prospect list! To thestart of the order tray!

Now to split test our calls to action beforethey all dash away!

The content marketing departmentawoke with a cry,

To strategize on ways to keep interestsky high!

When we planned our marketingautomation content for the

department,We looked at our target metrics

and put the audience in acompartment,

There were articles and datasheets and drip emails all afoot,And it was time to maximize the

content production output.

No winter slowdown for us,no one left out in the cold,

Visions of high conversion ratesand inbound leads were foretold,

Thanks to our data analyticssolution working overtime,Telling us how long people

stayed, where they left, wherethey gave us airtime.

Our CEO spoke not a word, but went directly to his work,

He paid all the holiday bonuses, then turned with a jerk,

Gave a curt nod, and strode from theoffice like a missile,

Got into his car,and then blew a sharp whistle,

And we heard him exclaim, ere he droveout of sight--

"Happy contentmarketing to all, and to

all a good night!"