TVU Networks – We Bring the World to You TVU Networks Broadband Television Platform May 5, 2008...
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TVU Networks – We Bring the World to You TVU Networks Broadband Television Platform May 5, 2008 Dan Lofgren VP Product Management
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Transcript of TVU Networks – We Bring the World to You TVU Networks Broadband Television Platform May 5, 2008...
TVU Networks – We Bring the World to You
TVU NetworksBroadband Television Platform
May 5, 2008
Dan Lofgren
VP Product Management
TVU NetworksEstablished October 2005• Founder: Paul Shen
• creator of CherryPicker• author of Cue-tones• developed HDTV standards• chairman of MPEG4 Syntax Group
• Headquarters: Mountain View, CA• Engineering: Shanghai, China• Sales offices: New York and Boston
Developed core real time P2P technology and complete broadband TV platform• First to deliver P2P synchronized live video transmission
technology• First to deliver automatic cue-tone based real-time in-stream
ad insertion
Began Beta in May 2006
• 300+ TV channels and 18+ million users to date
End-to-End Broadband TV Platform
Proven Technology
Real-Time Packet Replication (RPR)• Synchronized Live TV• Scalable• High-quality• Secure
Integrated solution for commercial TV broadcasters:• Pre-roll/in-content ads• Subscription/pay-per-view• Billing, payment, and reporting tools• Geo-blocking• Scheduling• Quality of Service metrics
Business Model
Broadcasters put up channels
TVU monetizes with ads and subscriptions/pay-per view
TVU shares revenue with broadcasters
AdvertisingBeyond pre-rolls: first cue-tone based automatic real-time targeted ad insertion solution
Revenue sharing with broadcasters.
Revenue optimization: broadcaster can sell ads in its main market and allow TVU to sell in other markets.
High ad acceptance by viewers
TVU
You can pay millions to put your channels up on a satellite.Or you can call TVU.
1.650.969.6732www.tvunetworks.com
TVU networks – the new TV. Live on the Internet.
TVUBroadcast
BD1000
Value Proposition to Broadcasters
24/7 Broadband TV Monetization Platform
Large Global Audience
Low Cost Distribution Maximum Control
Content OwnerContent Owner
Rapid Deployment
Partners
HP
Star TV (News Corp)
Turner (Time Warner)
Mediacorp (Singapore)
Dolby / Cinea
Telemundo
LA TV
BlueHighwaysTV
Eye Music Network
MAV TV
TV5 (India)
TV9 (India)
ETTV (Taiwan)
Niche Channels:• StarGamesTV (sports)• GOD TV (faith)• Black Belt TV (sports)• Australian Christian Channel• The Auto Channel (sports)• Ann Liguori (news)• Nostalgia TV (classics)• Somagirls.tv (news)• Fun Little Movies (fun)• Omni Broadcast Network
(classics)• NE Angling TV (sports)• Dad Labs (lifestyle)• WGAYTV (lifestyle)• Wildwave (music)• Planetx TV (sports)
Viewer Success Models
Sports fans
Emigres and travelers
PC TV
Niche content
The TVU Community
18+m Downloads
>150,000 simultaneousViewers on a single channel
4.5m uniques per Month
SummaryComplete integrated broadband TV platform
Large global audience
Low cost: uses a real-time peer-to-peer network
Rights management: geo-filtering and scheduling
Optimized revenue: use ads and/or subscriptions/pay-per-view
Automatic in-content ad insertion
Rapid deployment: plug-n-play broadcast appliance
