Tvs Projects

EXECUTIVE SUMMARY

This project has been undertaken on the topic “A STUDY ON “ADVERTISEMENT

AND SALES PROMOTIONACTIVITIES OF HEERA TVS MOTORS, MYSORE.”

The main objective of this study is to know the best media of advertisement, to analyse

the impactness of promotional activities I purchasing, to know the customer traffic level in Heera

TVS Motors.

Survey was conducted at Heera TVS Motors , mysore.questionnaire was handed over to

100 customers by random sampling .Data was collected through the open ended questionnaire

and analysed by percentage method by using tables charts and graphs. It was found that majority

of the customers expect more advertisements in local television channels and local newspapers

and to offer more discounts. Suggestions are given to the company to improve their present

status in the market. It is recommended to Heera TVS Motors that the company should even

TABLE OF CONTENTS

RIT, Department of Management Studies, Hassan.

CHAPTER NO.

PARTICULARS PAGENO.

1 INTRODUCTION

2 INDUSTRY PROFILE

3 COMPANY PROFILE

Background and inception of the company

Nature of the business carried

Vision, Mission and Quality Policy

Products / Service profile

Area of operation- Global / national / Religional

Ownership Pattern

Competitors Information

Infrastructural Facilities

Achievement /Award if any

Work flow model ( End to End)

Future growth and prospects

4 Mckensy’s 7S frame Work with special reference to organization under study

5 SWOT ANALYSIS

6 Analysis of Financial statement

7 Learning Experience


PART-A

Introduction


TVS Group

TVS Group is one of India's oldest business groups. It is a giant conglomerate with

presence in diverse fields like automotive component manufacturing, automotive dealerships

and electronics. Today, there are over thirty companies in the TVS Group, employing more

than 40,000 people worldwide and with a turnover in excess of USD 2.2 billion.

TVS Motor Company is the third largest two-wheeler manufacturer in India and one

among the top ten in the world, with annual turnover of more than USD 1 billion in 2006-

2007, and is the flagship company of the USD 4 billion TVS Group.

A bike for anyone

TVS motor currently manufactures a wide range of two-wheelers from mopeds to

racing inspired motorcycles. Motorcycles (TVS apache, TVS star, TVS flame).Variomatic

scooters (TVS scooty, pep +, TVS teenz) and Mopeds (TVS XL Super, TVS XL Heavy

Duty)

CHAPTER-1


INDUSTRY PROFILE:

ABOUT AUTOMOTIVE INDUSTRY: India is the second largest manufacturer and

producer of two-wheelers in the world. It stands next only to Japan and China in terms of the

number of two-wheelers produced and domestic sales respectively. This distinction was

achieved due to variety of reasons like restrictive policy followed by the Government of

India towards the passenger car industry, rising demand for personal transport, inefficiency

in the public transportation system etc.

The Indian two-wheeler industry made a small beginning in the early 50s when

Automobile Products of India (API) started manufacturing scooters in the country. Until

1958, API and Enfield were the sole producers.

In 1948, Bajaj Auto began trading in imported Vespa scooters and three-wheelers.

Finally, in 1960, it set up a shop to manufacture them in technical collaboration with Piaggio

of Italy. The agreement expired in 1971.

In the initial stages, the scooter segment was dominated by API; it was later

overtaken by Bajaj Auto. Although various government and private enterprises entered the

fray for scooters, the only new player that has lasted till today is LML.

Under the regulated regime, foreign companies were not allowed to operate in India.

It was a complete seller market with the waiting period for getting a scooter from Bajaj Auto

being as high as 12 years.

The motorcycles segment was no different, with only three manufacturers viz

Enfield, Ideal Jawa, and Escorts. While Enfield bullet was a four-stroke bike, Jawa and the

Rajdoot were two-stroke bikes. The motorcycle segment was initially dominated by Enfield

350cc bikes and Escorts 175cc bike.

The two-wheeler market was opened to foreign competition in the mid-80s. And the

then market leaders - Escorts and Enfield - were caught unaware by the onslaught of the

100cc bikes of the four Indo-Japanese joint ventures. With the availability of fuel efficient


low power bikes, demand swelled, resulting in Hero Honda - then the only producer of four

stroke bikes (100cc category), gaining a top slot.

The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki

and Hero Honda brought in the first two-stroke and four-stroke engine motorcycles

respectively. These two players initially started with assembly of CKD kits, and later on

progressed to indigenous manufacturing. In the 90s the major growth for motorcycle

segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25%

CAGR in the last five years.

The industry had a smooth ride in the 50s, 60s and 70s when the Government

prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden

growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume

of 1.9mn vehicles in 1990.

The entry of Kinetic Honda in mid-eighties with a Variomatic scooter helped in

providing ease of use to the scooter owners. This helped in inducing youngsters and working

women, towards buying scooters, who were earlier, inclined towards moped purchases. In

the 90s, this trend was reversed with the introduction of scooterettes. In line with this, the

scooter segment has consistently lost its part of the market share in the two-wheeler market.

In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in

a decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0.4mn vehicles.

Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94.

Hero Honda showed a marginal decline in 1992.

The reasons for recession in the sector were the incessant rise in fuel prices, high

input costs and reduced purchasing power due to significant rise in general price level and

credit crunch in consumer financing. Factors like increased production in 1992, due to new

entrants coupled with the recession in the industry resulted in company either reporting

losses or a fall in profits.


India is one of the very few countries manufacturing three-wheelers in the world. It

is the world's largest manufacturer and seller of three-wheelers. Bajaj Auto commands a

monopoly in the domestic market with a market share of above 80%, the rest is shared by

Bajaj Tempo, Greaves Ltd and Scooters India.

The total number of registered two-wheelers and three-wheelers on road in India, as

on March 31, 1998 was 27.9mn and 1.7mn respectively. The two wheeler population has

almost doubled in 1996 from a base of 12.6mn in 1990.


CHAPTER 2

COMPANY PROFILE:

ABOUT HEERA MOTORS: Heera TVS Motors was established in 24 January 2006 in Mysore. The chairman of Heera TVS motors is MR Farooq and managing director is Mr. Shariff.

ORGANISATION PROFILE

Name of the Organization : HEERA MOTORS

Address of the company : #898, N.S. ROAD,

NANJUMALIGE CIRCLE

K.R. MOHALLA

MYSORE-24

Year of Establishment : 2006

Board of Directors : CHAIRMAN- MR FAROOQ

MANAGING DIRECTOR – MR SHARIFF


ABOUT TVS MOTOR COMPANY:

A. BACKROUND AND INCEPTION OF THE COMPANY

TVS Motor traces its origins back to the entrepreneurial spirit of Trichur Vengaram

Sundaram Iyengar who gave up lucrative careers in the Indian Railways and in banking to

set up his own business. He began with Madurai's first bus service in 1911 and founded

T.V.Sundaram Iyengar and Sons Limited, a company that consolidated its presence in the

transportation business with a large fleet of trucks and buses under the name of Southern

Roadways Limited. When he died in 1955 his sons took the company ahead with several

forays in the automobile sector, including finance, insurance, and manufacture of two-

wheelers, tyres, and components. The group has managed to run 33 companies that account

for a combined turnover of nearly $3 billion.

Early years:

Sundaram Clayton, then the flagship company, was founded in 1962 in collaboration

with Clayton Dewandre Holdings, United Kingdom. It manufactured brakes, exhausts,

compressors and various other automotive parts. The company set up a plant at Hosur in

1978 to manufacture mopeds as part of a new division. A technical collaboration with the

Japanese auto giant resulted in the joint-venture Ind Suzuki Limited in 1982 between

Sundaram Clayton Ltd and Suzuki Motor Corporation. Commercial production of

motorcycles began in 1984.

Suzuki relationship

TVS and Suzuki shared a 19 year long relationship that was aimed at technology

transfer to enable design and manufacture of two-wheelers specifically for the Indian

market. Rechristened TVS-Suzuki, the company brought out several models such as the

Suzuki Samurai, Suzuki Shogun, and Suzuki Fiero. Differences in opinion on how to run the

joint venture eventually led to the partners going their separate ways in 2001 with the

company being renamed TVS Motor, relinquishing rights to use the Suzuki name. There was

also a 30 month moratorium period during which Suzuki promised not to enter the Indian


market with competing two-wheelers. The company also got over a period of labour unrest

that required Chairman Venu Srinivasan to take tough measures to resurrect a company that

was in a state of turmoil. He would go on to invest in new technology, nurture in-house

design, and implement Toyota-style quality programs.

Recent

Over the years TVS Motor has grown to be the largest in the group, both in terms of

size and turnover, with four state of the art[6] manufacturing plants in Hosur, Mysore and

Nalagarh in India and Karawang in Indonesia. TVS Motor is credited with many innovations

in the Indian automobile industry, notable among them being the introduction of India's first

two-seater moped, the TVS 50cc. The company became the leader in its category of sub

100 cc mopeds, having sold 7 million units. It also introduced the TVS Scooty, which is

India's second largest brand in the scooterette segment. The TVS Jive launched in November

2009 became India's first clutch-free motorbike aimed at a stress-free rider experience while

the unisex scooter TVS Wego is targeted at urban couples, featuring body-balance

technology for easier handling. On 1 June 2012, TVS Motors reported a dip of 5% in its

total sales for May 2012. In July 2012, TVS Motors and BMW Motorrad were reported to

be in talks for technology sharing.

B. NATURE OF THE BUSINESS CARRIED

TVS Group is one of India's oldest business groups. It is a giant conglomerate

with presence in diverse fields like automotive component manufacturing, automotive

dealerships and electronics. Today, there are over thirty companies in the TVS Group,

employing more than 40,000 people worldwide and with a turnover in excess of USD 2.2

billion.

TVS Motor Company is the third largest two-wheeler manufacturer in India and one

among the top ten in the world, with annual turnover of more than USD 1 billion in 2006-

2007, and is the flagship company of the USD 4 billion TVS Group.


C. VISION MISSION AND QUALITY POLCY

VISION OF TVS COMPANY

We are committed to being a highly profitable, socially responsible, and leading

manufacturer of high value for money, environmentally friendly, lifetime personal

transportation products under the TVS brand, for customers predominantly in Asian markets

and to provide fulfillment and prosperity for employees, dealers and suppliers.

MISSION OF TVS COMPANY

Tvs motor: driven by the customer

Tvs motor will be responsive to customer requirements consonant with its core

competence and profitability. Tvs motor will provide total customer satisfaction by giving

the customer the right product, at the right place, at the right time.

QUALITY POLICY OF TVS COMPANY

Openness and transparency - with an innate desire to do well

Policy management

Training and standardization

Empowering People - to do their best

Being Flexible - to adapt to the changing environment and evolving customer needs


D. PRODUCTS AND SERVICE PROFILE

Products

Two Wheelers in India was set up as a joint venture between TVS and Dunlop, UK

in 1960. The company supplies wheels as Original Equipment to all major vehicle

manufacturers in the country. Wheels India is entering into collaboration with Titan, the

world leader in off-highway vehicle wheels relating to earthmoving, construction, and

agricultural equipment. Manufacturing Plants are located at Chennai, Tamil Nadu, Rampur,

UP and Ranjangaon, Maharashtra. Wheels India has a workforce of 100.

Products and Service

Wheels for commercial vehicle, cars, jeeps, tractors construction equipment / earth

mover and defense vehicle, wire wheels for export and air suspension systems for

commercial vehicle.

Launched Models:

India’s first 2 seater 50cc Moped TVS 50, launched in Aug 1980.

First Indian Company to introduce 100cc Indo-Japanese motorcycles in Sept 1984.

Launched India’s first indigenous Scooterette (sub-100 cc Variomatic scooters), TVS

Scooty in June 1994.

Introduced India’s first catalytic converter enabled motorcycle, the 110cc Shogun in

Dec 1996.

Launched India’s first 5-speed motorcycle, the Shaolin in Oct 1997.

Launched TVS Fiero, India’s first 150 cc, 4 stroke motorcycles, in April 2000.

Launched TVS Victor, 4-stroke 100 cc motorcycle, in august 2001; India’s first fully

indigenously designed and manufactured motorcycle.

Launched TVS Centra in January 2004, a world-class 4-stroke 100 cc motorcycle

with the revolutionary VT-I Engines for best-in-class mileage.

Launched TVS Star in Sept 2004, a 100 a motorcycle which is ideal for rough

terrain.


Products:

TVS Victor

4-Stroke, 125cc, performance motorcycle with VT-I technology.

TVS Apache: 4-Stroke, 150cc high performance motorcycle.


TVS Scooty: 4-Stroke, 90cc scooterette for the new generation.

TVS Centra: 4-Stroke, 150cc premium performance motorcycle.

TVS Star: 4-Stroke, 100cc value for money economy motorcycle for good mileage and rugged terrain.


TVs Apache RTR 250 Bike

E. AREA OF OPERATION - GLOBAL/NATIONAL/REGIONAL

The company is having their manufacturing plants at Hosur in Tamilnadu, Mysore in

Karnataka and Solan in Himachal Pradesh. They are also having one unit located at

Indonesia. Their subsidiaries include Sundaram Auto Components Ltd, TVS Motor

Company (Europe) BV, TVS Motor (Singapore) Pvt Ltd, PT TVS Motor Company,

Indonesia, TVS Energy Ltd and TVS Housing Ltd. TVS Motor Company Ltd is a part of

Sundaram Clayton group in TVS group of companies. In the year 1979, Sundaram-Clayton

Ltd started Moped Division at Hosur.


F. OWNERSHIP PATTERN

BOARD OF DIRECTORS

NAME POSITION

Venu Srinivasan Chairman & Managing Director

K.N. Radhakrishnan President & CEO

H. Lakshmanan Director

T. Kannan Director

C.R. Dua Director

K.S. Bajpai Director

R. Ramakrishnan Director

Prince Asirvatham Director

H.S. Goindi President - Marketing & Sales

Harne Vinay Chandrakant President – NPI

S.G. Murali Executive Vice President - Finance


G. COMPETITORS INFORMATION

Bajaj Auto Hero motocorp Maharashtra scooters Atul auto Scooters India Kinetic engg Lml Kinetic motors Vccl

H. INFRASTUCTURAL FACILITIES:

Infrastructural facilities are the basic requirements that a company should provide for

its employees in order to get the better performance from them. TVs’ motor company is

providing is all the infrastructural facilities to create a healthy working environment in the

company.

The company provides the following infrastructural facilities:-

A well-furnished A/C working place.

Canteen and lunch room

Water supply and Rest room facilities.

First aid facilities

Coffee shop in the company

Secured parking facilities.

Sports room.

Vehicles for technical department


I. ACHIEVEMENTS / AWARDS:

TVS Motor Company has been awarded 'Star Performer - Silver Shield' in two/three

wheelers category, by EEPC India, for excellent export performance for year 2007-08

The Deming Prize - TVS Motor Company is the only two-wheeler company in the

world to be awarded the world's most prestigious and coveted recognition in Total Quality

Management

Technology Award 2002 from Ministry of Science, Government of India for the

successful commercialization of indigenous technology for TVS Victor

Asian Network for Quality Award 2004 - TVS Scooty Pep won the prestigious

'Outstanding Design Excellence Award' from Business World and National Institute of

Design

Progressive Manufacturer 100 Award - TVS wins coveted 2009 Progressive

Manufacturer 100 Award for end-to-end automation of the entire business process of its

lubricant brand, TVS TRU4

TPM Excellence Award 2008 - First category by Japan Institute of Plant

Maintenance

Management- Emerging Corporate Giant in the Private Sector awarded by The

Economic Times and the Harvard Business School Association of India. Best

Managed Company award from Business Today, one of India's leading business

magazines.

Most Investor friendly company by Business Today, one of India's leading business

The 'Good Advertising' award by Auto India Best Brand Awards 2009.

SAP ACE AWARD 2007 - The company won the SAP ACE 2007 Award for

Customer Excellence in the Most Innovative Netweaver Category

TEAM TECH 2007 Award - TVS Motor Company bags TEAM TECH 2007 Award

of Excellence for Integrated use of Computer Aided Engineering Technologies


J.WORK FLOW

SALES


As every company has its own work flow model, TVS MOTOR COMPANY is also

having a unique work flow model. The work flow model is as below.

Forming the inner of the extended TVS family; our suppliers are involved at every stage of product development.

We extend core values and best practices to all our suppliers. Through continuous training

forums we impart TPM (Total Productivity Maintenance) and JIT (Just in Time) practices.

Quality is the way of life

At TVS Motor Company, every department works in tandem to produce quality product.

The people from the pillars of support, strengthening the overall quality standards and

moving towards total customer satisfaction.

In our quest to achieves world class levels in quality as well as improvements in design and

processes, the company has formed special task forces to monitor quality related

performance. The basis tents of TQM, including daily work management, Policy

management, Kaizen (continuous improvement), training and standardization are followed

across our organization.

Acknowledges by the Japanese for Quality. We at TVS Motor Company are proud to have

been awarded the prestigious and coveted Deming Prize, instituted by JUSE (Union of

Japanese Scientists and Engineers). TVS Motor Company in the only 2-wheeler company in

the world to have received this award.

TVS Motor Company was also awarded the prestigious “TPM Excellence award First

category” by Japan Institute of Plant Maintenance (JIPM), rated as the benchmark in TPM

excellence in India.


I. FUTURE GROWTH AND PROSPECTUS

The high inflation and restricted availability of retail finance will continue to affect

the prospects of the two-wheeler industry. However, the company will have the benefit of all

the new products launched. This will help the company to reverse the declining trend in

sales and to report improved results. The company can also leverage the capacity created at

its HP plant and its entry into the three-wheeler industry. The Company continues its

rigorous focus on its costs through an effective deployment system. Value engineering and

aggressive global sourcing projects are being pursued to reduce material costs and also to

partially neutralize input material cost increases. Total Productive Maintenance (TPM) is

practiced in all the plants to ensure significant improvement in productivity and reduction in

manufacturing cost. During 2007-08 Hosur Plant & Mysore plant were awarded the TPM

excellence certificate by the Japanese Institute of Plant Management (JIPM).


CHAPTER-3

MCKENCY’s 7 S FRAMEWORK:

The 7S framework has first appeared in the book "The Art of Japanese Management"

by Richard Pascal and Antony Athos in 1981. The two authors were looking at how

Japanese industry had been so successful, at around the same time Tom Peter and Robert

waterman were exploring what made a company excellent. The 7S Model was born at a

meeting of the four authors in 1978. It then appeared in the book "In search of Excellence"

by Peters and Waterman in 1982. Subsequently, it was taken up as a basic tool by the Global

Management Consultancy Company Me Kinsey to diagnose the cause of organizational

problems and to formulate programs for improvement, then on it became famous as Me

Kinsey 7S Model.

7S-Model

The seven-S are a framework for analyzing organization and their effectiveness,

looks at The seven key elements that make the organizations successful, or not , Structure,

Skills, Style. Strategy, Systems, Staff & Shared values.

Work for Analyzing and improving organizations "Seven-S" formula- A

comprehensive guide is to analyze the Culture and Behavior of Corporations.

Those seven elements are distinguished in so called hard S's and soft S's. The hard

elements (green circles) are feasible and easy to identify. They can be found in strategy

statements, corporate plans, organizational charts and other documentations.

The four soft S's however, are hardly feasible. They are difficult to describe since

capabilities, values and elements of corporate culture are continuously developing and

changing. They are highly determined by the people at work in the organization. Therefore it


is much more difficult to plan or to influence the characteristics of the soft elements.

Although the soft factors are below the surface, they can have a great impact of the hard

Structures, Strategies, and Systems of the organization.

Mckensy’s 7S Frame Work

1. Strategy:


Strategies are the actions a company plans in response to or anticipation of changes

in its external environment. It also includes purposes, Mission, Objectives, Goals and major

action plans and polices. Some of the strategies of Tvs motor company as follow,

Customer oriented

• Attracting and retaining customers

• Uses non-traditional marketing strategy

• Behavioral psychology

• Used young population as strategic blessings

• Track strategic initiatives of the company

Employee oriented

• Consider biggest assets

• Employee welfare

• Standardization of staff room

• up gradation for technical education

2. Style:

The leadership style of TVs motor company is flat in nature. For TVs motor

company, management, Finance, Marketing, Human Resource, Purchasing departments are

created separately which works independently.

3. Structure:

In general structure is referred as the framework in which the activities of the

organization's members are coordinated. The four basic structural forms are the functional


form, divisional structure, matrix structure, and network. Some of the structures of various

departments of TVs’ motor company are as follows

ORGANIZATION CHART


Managing director

Director

General manager

Assistant G.M.

Financial manager

Sales manager Service manager

Accountants

Asst. sales manager

Team leaders

Sales consultants / executives

Marketing co-ordinator

Asst. service manager

Supervisor

Employees / technicians

4. Skills:

Skills refer to the fact that employees have the skills needed to carry out the

company's strategy. Skills can be acquired by Experience, Training and Development - it

ensures people known how to work and stay update with the latest techniques.

Certain standard skills are required in employees in order to perform . TVs motor

company gives more stress on quality of the brands. In order to will be two sessions for

continues improvement for the skill is continues improvement in products and processes.

Following arc the different skills, which the employee should possess at different levels of

Organization.

Basic Skills: Developed capacities that facilitate learning and rapid acquisition of

Knowledge for the purpose of Active learning, Listening, Speaking, writing, Critical

thinking.

Complex Problem solving Skills: Developed capacities used to solve ill-defined

problems in complex, real world for the purpose of Complex problem solving. Resource

Management Skills: Developed capacities used to allocate resource efficiently for

the purpose of Management of Financial, Personal and Material Resources and Time

Management.

Social Skills: Developed capacities used to Work with people to achieve Goals for

the purpose of Coordination. Instructing, Negotiation, Persuasion, service orientation and

social perceptiveness.

System Skills: Developed capacities used to understand, monitor and improve socio-

technical system purpose of Judgment and decision making, System analysis and

Evaluation.

Technical Skills: Developed capacities used to Design, set-up, operate and correct

malfunctions informing Equipment Maintenance, Selection, Installation, operation


Monitoring and Analysis. Programming, Repairing, Trouble shooting and Technology

Design.

Training: According to Flippo Training is as act of increasing the knowledge and skills of

an employee for dang a particular Job"

5. Systems:

In general sterns refer to "The formal and informal procedure, including innovation

systems, compensation systems, management information systems and Capital allocation

systems mat govern everyday activity.

Systems in the 7S framework refer to all the rules, regulations and procedures both

formal and informal that complement the organization structure. It includes all the processes

and information flows that link the organization together, consisting of management

information system, production planning and control systems, cost accounting procedures,

capital budgeting systems recruitment, training & development systems, planning &

budgeting systems, performance evaluation systems.

6. Staff:

A staff means, a group or team formed to carry out a particular function or a task.

That the company has hired able people trained them well and assigned them to the right

jobs. This is done by the process of Selection, Training, Reward and Recognition, Retention.

Motivation and assigning to appropriate work are all key issues. Here in the TVs motor

company there are """ permanent employees and '"" temporary employees, and are classified

by giving grades on the basis of the seniority and superiority in the company.the company

recruit the staff

7. Shared Values:

Shared values are what engender Trust and link an organization together. Shared

values are also the identity by which an organization is known throughout its business areas.


Thus, some of the values that are shared by both the employees and the management at TVs

motor company are as follows

Product and service quality

Productive efficiency

Team work

Customer satisfaction

TPM (Total Productive Management)

TQM (Total Quality Management)

CHAPTER – 4

SWOT ANALYSIS

You will be looking back at these threats when you consider your contingency plans.

The SWOT analysis is a valuable step in your situational analysis. Assessing your firm's

strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very

simple process that can offer powerful insight into the potential and critical issues affecting

a venture.

The SWOT analysis begins by conducting an inventory of internal strengths and

weaknesses in your organization. You will then note the external opportunities and threats

that may affect the organization, based on your market and the overall environment.

Strengths

1. Minimal response time due to good teamwork.

2. Government Bank giving more attention to installation loan improvement.

3. Focus on customer delight besides customer satisfaction.

4. Ever time more demand.

5. Latest Hi-tech core concepts of production & quality.

Weaknesses


1. The company has a strong portfolio of products spread across almost the entire spectrum

of the two-wheeler market.

2. Inconsistency in delivering quality products and service .

3. The degree of success enjoyed by model introduction would be critical performance

determinate.

4. More than 50% of the targeted customer are youngsters

Opportunities

1. Opportunity to adopt modern techniques.

2. Government will provide local market facility to producer.

3. Government and bank will give financial help to improve technology.

Threats

1. Price fluctuation.

2. Natural calamities TVs motors smart move faced with tough competition.

FINANCIAL STATEMENT

Income statement

INCOME for the period ended 31/03/2011 and 2012

ParticularsIncome and Expenses MARCH 2012 (Rs. In

lakh.)

MARCH 2011

1) Sales

(motor vehicles and spare parts) 8500.00 7362.62

2) Other income


5.2 18.47

3) Interest and dividend from investment.

14.32 11.09

4) discount received from Hero moto cop.

6.32 4.58

4) Closing stocks 89.56 124.00

TOTAL INCOME 8615.4 7520.76

EXPENDITURE for the period ended 31/03/2012 and 2011

1) Opening stocks 124.00 103.00

2) wages to employees 1598.00 1630.00

3) payment to employees (salary) 2784.28 2156.76

4) depreciation 2364.00 2258.00

5) administration expenses 1171.00 967.00

6) interest paid 253.00 -


7) Taxes and duties 200.00 257.00

8) rent paid 86.00 119.32

TOTAL EXPENDITURE 8547.28 7491.08

PROFIT / LOSS (after tax) 35.12 29.68

BALANCE SHEETS FOR THE YEAR 2011-2012 AND 2010-2011

PARTICULAR 2012 MARCH 2011 MARCH(Rs.) (RS.)

Sources Of Funds Share Capital 26500000 26500000Reserves & Surplus 5356625 3982030Net Worth 31856625 30482030Secured Loans 5469870 3866289Unsecured Loans 2243380 2422850Total Debt 7713250 6289139Total Liabilities 43461759 40264785

Applications Of Funds Fixed asset Gross block (before depreciation)

29598765 27526851

Less: Accum. Depreciation 3847839 3478490 Net gross block (after depreciation)

25750926 24048361

InvestmentsShort term investments 1074527 1293470

Long term investments 2149053 1969676

Current assets


Inventories 6262560 5323176 Cash at bank 2158974 2283974 Sundry debtors 3496217 3181557 Accounts receivable 2569502 2164571

Total Current Assets 14487253 12953278Current liabilities Sundry Creditors 2759920 2345932 Other Current Liabilities 765984 612787 Provisions Provi. For tax - 125000Provi. For depreciation 365980 409897Total Current Liabilities 3891884 3493616Net Current Assets 10595369 9459662Total Asset 43461759 40264785

LEARNING EXPERIENCE

The Project training created a sensory impression in my mind putting across what

actually is an organization and how it operates to serve the public along with the fulfillment

of their objectives. This sensory impression guide in production units theoretical concepts.

The Management concepts were difficult to analyze. But, after plant training me felt

empowered with confidence and understood different management concepts in pragmatic

manner.

I came to know the importance of different management functions such as planning,

organizing, staffing, directing, and controlling which guide the organization in facing

stiff competition from competitors.

I got to know how centralized structure is doing through others and with others work

and things.

I understood the way in which, the workflow model helps in organizing work by

determining authority and responsibility for staff.


I was able to understand company is having sufficient number of employee/ workers

with different skills, talents abilities attitude etc. and how they are being utilized in

optimum manner in achieving organization goals.

The In-plant training helped me in knowing the importance of group effort when

compared to individual effort in organization; also importance of human relations

was known which help in getting things done through others.

Through this training I was able to understand company is having sufficient number

of employee/ workers with different skills, talents, abilities, attitudes etc. and how

they are being utilized in optimum manner in achieving organization goals.

I learnt the importance of leadership traits which guide in achieving personal as well

as organization goals.

At last, We fed that in plant training has shaped my personal skill, talent, ability,

attitude etc. that guide me in contributing to organization as well as nation by

working efficiently and effectively.


GENERAL INTRODUCTION


A STUDY ON ADVERTISEMENT AND SALES PROMOTION

ACTIVITIES OF HEERA TVS MOTORSUCTION

Sales promotion is an important component of business’s overall marketing strategy,

along with advertising, public, and personal selling. The American Marketing Association

(AMA) defines sales promotion as” media and non media marketing pressure applied for a

predetermined, limited period of time in order to stimulate trial, increase consumer demand,

or improve product quality.” But this definition does not capture all the elements of modern

sales promotion. One should add that effective sales promotion increases the basic value of a

product for a limited time and directly stimulates consumer purchasing, selling

effectiveness, or the effort of the sales force.

Indian retail sector is witnessing one of the most hectic Marketing activities of all

times. The companies are fighting to win the hearts of customer who is God said by the

business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In India,

That advantage goes to “HEERA TVS MOTORS”. It has brought about many changes in

the buying habits of people. It has created formats, which provide all items under one roof at

low rates.

STATEMENT OF PROBLEM

The major problem in which the Heera TVs motors is facing is unable to reach the

target, presently the Heera TVs motors covering 70% sales but it is not able to cover 100%

sales, so by giving more importance to advertisement and sales promotion activities the

company can reach its targets. So it is necessary to study about the advertisement and sales

promotion activities of Heera TVs motors.

OBJECTIVE OF THE STUDY

1. To know the best media for advertisements.

2. To know the customer traffic level in Heera TVs motors.

3. To analyze the impactness of promotional activities in purchasing.


SCOPE OF THE STUDY

The study is an investigation of the practice of advertisement and sales promotion

activities of Heera TVs motors at Mysore.

The study is useful in framing the future advertising policies, promotional activities,

programs of the company, thus improving their hold in the market.

This study focus on how customers are attracted by company advertisements towards the

products and how promotional activities helps to increase the sales of the Heera TVs

motors.

RESEARCH METHODOLOGY

This study is based on primary and secondary data through discussion with

respective authorities and journals, Heera TVs motors are used. Graphical methods are used

for better presentation of data and detailed analysis

SAMPLING

Sampling techniques are used to analyze the study of problem area. A sample size of

100 respondents is covered. Random sampling method of survey is selected to choose the

respondents.

STATISTICS TOOLS USED TO ANALYSIS

The collected data is analyzed by the percentage method graphs, charts, tables.

SELECT THE SAMPLE

SAMPLING DESIGN

The research was mainly opted on customer’s survey. The sample selected for survey

sampling method. Sample size of 100 respondents.


METHODS OF DATA COLLECTION

Methodology describes the method used to make the research in order to find the

facts and solve the problem systematically. Research design provides a guidance to enable to

keep of all action in order to meet the objectives. The survey was conducted by using both

primary data and secondary date.

PRIMARY DATA

Primary data are original source from which the researches directly collected, data

that have not been previously collected. In the present study primary data have been

collected from the questionnaires.

SECONDARY DATA

The major source of secondary or supporting data is Internet. The information on

Retail industry and company profile of Heera TVs motors was collected from the internet.

LIMITATIONS

As a part of random sampling of 100 respondents was only targeted for

administering the questionnaire.

Analysis of the data obtained from the questionnaire is subject to bias on the part of

the respondents.

It was possible to cover the entire customers of Heera TVs motors.


ANALYSIS ANDINTERPRETATION

DATA ANALYSIS AND INTERPRETATION OF


DEMOGRAPHIC PROFILE

Table No.: 1

Gender Number of Respondents Percentage (%)

Male 90 90

Female 10 10

TOTAL 100 100

ANALYSIS

From the Table No.: 1, the survey clearly shows that 90% of respondents belong to male and

remaining 10% of respondents belongs to female.

0

10

20

30

40

50

60

70

80

90

100

Male Female

Gender

No. o

f Res

pond

ents

Number of Respondents

INTERPRETATION

From the above graphical representation result shows that majority of the respondents are

male.


AGE

Table No.: 2

Age Number of Respondents Percentage (%)

15–20 34 34

21–25 38 38

26–30 10 10

31–35 6 6

36–40 10 10

40 & above 2 2

TOTAL 100 100

ANALYSIS

From the Table No.: 2, the result shows that, 34% of respondents belong to the age group

of 15–20, 38% of respondents who visit TVS belong to the age group of 21–25, 10% of them

belongs to the age group of 26–30, 6% of them belongs to the age group of 31–35, 10% of them

belongs to the age group of 36–40 and remaining 2% fall in the category of 40 & above.

0

5

10

15

20

25

30

35

40

Range

No.

of R

espo

nden

ts


INTERPRETATION

From the above graphical representation result shows that majority of the respondents who

visit TVS are youngsters which is 38%.


OCCUPATION

Table No.: 3

Type Number of Respondents Percentage (%)

Business 18 18

Professional Executive 10 10

Self Employed 24 24

Others 48 48

TOTAL 100 100

ANALYSIS

From the Table No.: 3, the result shows that, 18% of respondents belong to business, 10%

of them of professional executives, 24% of them are self employed and remaining 48% belongs to

others.

0

10

20

30

40

50

60

Nno.

of R

espo

nden

ts


INTERPRETATION

From the above graphical representation result shows that majority of the customer who visit

TVS belongs to others which is 48%.


INCOME

Table No.: 4

Income Level (in Rupees) Number of Respondents Percentage (%)

1,00,000–2,00,000 12 12

50,000–1,00,000 10 10

20,000–50,000 24 24

6,000–20,000 22 22

Nil 32 32

TOTAL 100 100

ANALYSIS

From the Table No.: 4, the result shows that, 12% of respondents income fall between 1 lakh

to 2 lakh, 10% of them fall between 50000/- to 1,00,000/-, 24% of them have income between

20000/- to 50000/-,22% of them have income between 6000/- to 20000/- and remaining 32% of them

don’t have any income.

0

510

15

20

2530

35

Income Level

No. o

f Res

pond

ents


INTERPRETATION


visit TVS might be students as they don’t have any income of there own which is 32%.


1. How did you come to know about the Heera TVs Motors?

(a) News Papers (b) Friends (c) Posters

(d) Television (e) Other

Table No.: 5

Criteria Number of Respondents Percentage (%)

News Papers 5 5

Friends 42 42

Posters 1 1

Television 48 48

Others 4 4

TOTAL 100 100

ANALYSIS

From the above table, respondent are selected 5% of news paper,42% of friends 1% of posters,

48% of television, 4% of others.

0

10

20

30

40

50

60

Criteria

No. o

f Res

pond

ents


INTERPRETATION

From the above graphical representation result shows that majority of the respondents came

to know about TVS through Television which is 48% and 2nd highest is 42% friends.


2. Have you seen the advertisement of Heera TVS Motors?

(a) Yes (b) No

Table No.: 6

Responses Number of Respondents Percentage (%)

Yes 80 80

No 20 20

TOTAL 100 100

ANALYSIS

From the Table No.: 6, it shows that 80% of the respondents are aware of the TVS

advertisement, 20% are not aware of the TVS advertisements.

0

10

20

30

40

50

60

70

80

90

Yes No

Response

No. o

f Res

pond

ents


INTERPRETATION

From the above graphical representation result shows that majority of the respondents aware

of the advertisement of Heera TVS Motors is 80%.


3. If yes, through which media?

(a) T.V. (b) News Paper (c) Radio

(d) Mobile Vans (e) Others

Table No.: 7

Media Number of Respondents Percentage (%)

T.V. 48 48

News Paper 26 26

Radio 10 10

Mobile Vans 12 12

Others 4 4

TOTAL 100 100

ANALYSIS

From the above Table No: 7, it shows that 48% of the respondents have seen the advertisement

through the television, 26% of them through News Paper, 10% of them through Radio, 12% of them

through Mobile Vans, 4% of them through others.

0

10

20

30

40

50

60

T.V. NewsPaper

Radio MobileVans

Others

Media

No. o

f Res

pond

ents


INTERPRETATION



aware of the advertisement through television which is 48%.

4. According to you which is the best media for advertisement?

(a) T.V. (b) News Paper (c) Radio

(d) Mobile Vans (e) Websites

Table No.: 8

Media Number of Respondents Percentage (%)

T.V. 50 50

News Paper 26 26

Radio 12 12

Mobile Vans 02 02

Websites 10 10

TOTAL 100 100

ANALYSIS

From the Table No: 8, the survey result clearly show that, 50% of the respondents says that

television is the best media for advertising, 26% of the respondents says News Papers, 12% of them

says Radio is the best media, 2% says as mobile vans as the best media and remaining 10% says

Websites are the best media for advertising.

0

10

20

30

40

50

60

Media

No. o

f Res

pond

ents



INTERPRETATION

From the above graphical representation result shows that majority of the respondents says

that television is the best media for advertising which is 50%.

5. What is your opinion on the advertisement of Heera TVS Motor Company?

(a) Outstanding (b) Excellent (c) Good

(d) Average (e) Poor

Table No.: 9


Outstanding 1 1

Excellent 3 3

Good 65 65

Average 30 30

Poor 1 1

TOTAL 100 100

ANALYSIS

From the Table No.: 9, the survey clearly shows that 1% of the respondents rate Heera TVS

motors advertisements as outstanding, 3% of them Excellent, 65% of them Good, 30% of them

Average and 1% of them Poor.


0

10

20

30

40

50

60

70

Responses

No. o

f Res

pond

ents


INTERPRETATION

From the above graphical representation result shows that majority of the respondents give

opinion on the advertisement of Heera TVS motors as Excellent which is 65%.

6. Which of the following factor made you to purchasing Heera TVS Motor Company Product?

(a) Model (b) Price (c) Advertisement

(d) Mileage (e) Scheme

Table No.: 10


Model 20 20

Price 15 15

Advertisement 20 20

Mileage 40 40

Scheme 5 5

TOTAL 100 100

ANALYSIS

From the Table No.: 10, the survey clearly show that 20% of the respondents purchase

because of Model, 15% of them purchase because of Price, 20% of them purchase of advertisement,


40% of them purchase Mileage and remaining 5% of them purchase because of Scheme.

05

1015202530354045

Responses

No. o

f Res

pond

ents


INTERPRETATION

From the above graphical representation result shows that majority of the respondents

purchase Heera TVS motors products because of its Mileage which is 40%.

7. Which purchase mode would you prefer?

(a) Fresh Purchase (b) Second hand purchase (c) Exchanged for old vehicle

(d) Exchange for EMI (e) Down Payment

Table No.: 11


Fresh Purchase 70 70

Second hand Purchase 2 2

Exchanged for old vehicle 3 3

Exchange for EMI 8 8

Down Payment 17 17

TOTAL 100 100

ANALYSIS


From the Table No.: 11, the survey clearly show that, 70% of the respondents thinks to buy

TVS vehicle through fresh purchase, 2% of them say that Second hand purchase, 3% of them

Exchanged for old vehicle, 8% of them say that Exchange for EMI and remaining 17% of them say

that through Down payment.

01020304050607080

Response

No. o

f Res

pond

ents


INTERPRETATION


think to Fresh Purchase of TVS which is 70%.

8. Which promotional activities will attractive you more?

(a) Offer (b) Discount (c) Coupons

(d) Other (e) None of the above

Table No.: 12


Offer 16 16

Discount 74 74

Coupons 8 8

Other 2 2

None of the above 0 0

TOTAL 100 100


ANALYSIS

From the Table No.: 12, the survey clearly show that 16% of the respondents says that offer is

the promotional activity attracts them more, 74% of them say that Discount is the promotional

activity attracts them more, 8% of them say that Coupons is the promotional activity attracts them

more, 2% of them say that others is the promotional activity attracts them more.

01020304050607080

Response

No. o

f Res

pond

ents


INTERPRETATION

From the above graphical representation result shows that majority of the respondents say

that Discount is the promotional activity attracts them more which is 74%.

9. How satisfied are you with the promotional techniques like discount, extra offer, coupons of the

Heera TVS Motor?

(a) Very Satisfied (b) satisfied (c) Neither satisfied nor dissatisfied


Table No.: 13

Parameters Number of Respondents Percentage (%)

Very Satisfied 2 2

Satisfied 60 60

Neither Satisfied nor dissatisfied 17 17


Average 20 20

Poor 1 1

TOTAL 100 100

ANALYSIS

From the Table No.: 13, the survey clearly show that 2% of the respondents says that are

very satisfied, 60% of them say that are satisfied, 17% of them say that are neither satisfied nor

dissatisfied, 20% of them say that they are average and remaining 1% says that they are poor.

0

40

80

120

Series1Series2

INTERPRETATION


satisfied which is 60%.

10. Which sales promotion activity is more attracted to customers?

(a) Exchange Mela (b) Free gifts (c) Other specify

Table No.: 14


Exchange Mela 75 75

Free Gifts 20 20

Other specify 5 5


TOTAL 100 100

ANALYSIS

From the Table No.: 14, the survey clearly show that, 75% of the respondents says

promotional activities of Heera TVS motors are attracted with Exchange Mela, 20% of them say that

are attracted through Free gifts and remaining 5% are attracted through the other specify.

0

10

20

30

40

50

60

70

80

ExchangeMela

Free Gifts Other specify

Criteria

No. o

f Res

pond

ents


INTERPRETATION

From the above graphical representation result shows that majority of the respondents rates

the sales promotional activities of Heera TVS motors are attracted with Exchange Mela which is

75%.

11. Are you happy about Exchange Mela of Heera Motor Company?

(a) Yes (b) No

Table No.: 15


Yes 100 100

No 0 0


TOTAL 100 100

ANALYSIS

From the Table No.: 15, the survey clearly show that, 100% of the respondents says that yes,

they are attracted with Exchange Mela.

0

20

40

60

80

100

120

Yes No

Responses

No. o

f Res

pond

ents


INTERPRETATION


the Exchange Mela of Heera TVS Motors which is 100%.


A Study on advertisement and sales promotion activities

12. Which promotional activity will create long term impact?

(a) Advertisement (b) Sales Promotion (c) Publicity

(d) Personal selling (e) Others

Table No.: 16


Advertisement 60 60

Sales promotion 10 10

Publicity 30 30

Personal selling 0 0

Others 0 0

TOTAL 100 100

ANALYSIS

From the Table No.: 16, the survey clearly show that, 60% of the respondents says that

promotional activity will create long term impact by Advertisement, 10% of the respondents says

that promotional activity will create long term impact by Sales Promotion, 30% of the respondents

says that promotional activity will create long term impact by Publicity.

0

10

20

30

40

50

60

70

Responses

No. o

f Res

pond

ents


INTERPRETATION


the Advertisement will give promotional activity will create long term impact which is 60%.



13. Do you get enough ideas about product of Heera TVS Motors?

(a) Yes (b) No

Table No.: 17


Yes 92 92

No 8 8

TOTAL 100 100

ANALYSIS

From the Table No.: 17, the survey clearly show that, 92% of the respondents get enough idea

about product of TVS and the remaining 8% of them say No.

0

1020

30

40

50

60

70

80

90

100

Yes No

Responses

No. o

f Res

pond

ents


INTERPRETATION

From the above graphical representation result shows that majority of the respondents says

that products of TVS gives enough idea which is 92%.



14. What is your opinion on the advertisement of Heera TVS Motor?

(a) Excellent (b) Very Good (c) Good


Table No.: 18


Excellent 16 16

Very Good 19 19

Good 44 44

Average 21 21

Poor 0 0

TOTAL 100 100

ANALYSIS

From the Table No.: 18, the survey clearly show that, 16% of the respondents rate TVS

advertisements as Excellent, 19% of the respondents rate TVS advertisements as Very Good, 44% of

the respondents rate TVS advertisements as Good and remaining 21% of the respondents rate TVS

advertisements as Average.

05

101520253035404550

Criteria

No. o

f Res

pond

ents


INTERPRETATION

From the above graphical representation result shows that majority give opinion on the

advertisement of the TVS as Good which is 44%.



15. How do you rate the promotional techniques used by TVS Heera Motors?

(a) Very Good (b) Good (c) Excellent

(d) Poor

Table No.: 19


Very Good 14 14

Good 76 76

Excellent 8 8

Poor 2 2

TOTAL 100 100

ANALYSIS

From the Table No.: 19, the survey clearly show that, 14% of the respondents you rate the

promotional techniques used by TVS Heera Motors is Very Good, 76% of the respondents you rate

the promotional techniques used by TVS Heera Motors is Good, 8% of the respondents you rate the

promotional techniques used by TVS Heera Motors is Excellent and remaining 2% of the

respondents you rate the promotional techniques used by TVS Heera Motors is Poor.

0

10

20

30

40

50

60

70

80

VeryGood

Good Excellent Poor

Criteria

No. o

f Res

pond

ents


INTERPRETATION


the promotional techniques of TVS are Good which is 76%.



16. Do you need changes in sales promotion techniques of Heera TVS Motors?

(a) Yes (b) No

Table No.: 20


Yes 20 20

No 80 80

TOTAL 100 100

ANALYSIS

From the Table No.: 20, the survey clearly show that, 20% of the respondents sales

promotional techniques used by Heera TVS Motors rate Yes and remaining 80% of the respondents

you rate the promotional techniques used by Heera TVS Motors rate No.

0

10

20

30

40

50

60

70

80

90

Yes No

Responses

No. o

f Res

pond

ents


INTERPRETATION


the sales promotional techniques of TVS are No which is 80%.



17. Did you influenced by positive information of your friends and others about TVS Sales

Promotion?

(a) Yes (b) No

Table No.: 21


Yes 76 76

No 24 24

TOTAL 100 100

ANALYSIS

From the Table No.: 21, the survey clearly show that, 76% of the respondents are influenced

by positive information of there friends and others about TVS Sales Promotion is Yes and remaining

24% of the respondents influenced by positive information of there friends and others about TVS

Sales Promotion is No.

0

10

20

30

40

50

60

70

80

Yes No

Responses

No. o

f Res

pond

ents


INTERPRETATION


the sales promotion influenced by positive information of there friends and others of TVS which is

76%.



18. Why do you choose that product?

(a) Price (b) Availability (c) Mileage (d) Company Image

Table No.: 22


Price 20 20

Availability 15 15

Mileage 60 60

Company Image 05 05

TOTAL 100 100

ANALYSIS

From the Table No.: 22, the survey clearly show that, 20% of the respondents choose that

product by Price, 15% of the respondents choose that product by Availability, 60% of the

respondents choose that product by Mileage and remaining 5% of the respondents choose that

product by Company Image.

0

10

20

30

40

50

60

70

Criteria

No. o

f Res

pond

ents


INTERPRETATION


the Mileage of TVS product which is 60%.



19. Have you got impressed by the Promotional Activities organized in College campuses by Heera

TVS Motors?

(a) Yes (b) No

Table No.: 23


Yes 50 50

No 50 50

TOTAL 100 100

ANALYSIS

From the Table No.: 23, the survey clearly show that, 50% of the respondents got impressed by

the Promotional Activities organized in College campuses by Heera TVS Motors is Yes and

remaining 50% of the respondents are not got impressed by the Promotional Activities organized in

College campuses by Heera TVS Motors is No.

0

10

20

30

40

50

60

Yes No

Responses

No. o

f Res

pond

ents


INTERPRETATION

From the above graphical representation result shows that majority of the respondents

impressed by the Promotional Activities organized in College campuses by Heera TVS Motors

which is 50–50.



20. Do you think advertising campaign plays a significant role?

(a) Yes (b) No

Table No.: 24


Yes 96 96

No 4 4

TOTAL 100 100

ANALYSIS

From the Table No.: 24, the survey clearly show that, 96% of the respondents say Yes that

advertising campaign plays a significant role and remaining 4% of them say No.

Yes No0

20

40

60

80

100

120



INTERPRETATION

From the above graphical representation result shows that majority of the respondents agreed

advertising campaign plays a significant role which is 96%.



21. Do you think sales promotional activities are necessary?

(a) Yes (b) No

Table No.: 25


Yes 94 94

No 6 6

TOTAL 100 100

ANALYSIS

From the Table No.: 25, the survey clearly show that, 94% of the respondents say Yes to

sales promotional activities are necessary and remaining 6% of them say No to sales promotional

activities are necessary.

0

1020

30

40

50

60

70

80

90

100

Yes No

Responses

No. o

f Res

pond

ents


INTERPRETATION

From the above graphical representation result shows that majority of the sales promotional

activities are necessary which is 94%.



22. Which Company has got more publicity in recent past?

(a) TVS Motors (b) Bajaj Motors (c) Others

Table No.: 26

ANALYSIS

From the Table No.: 26, the survey clearly show that, 50% of the respondents say Company

has got more publicity in recent past to TVS Motors, 30% of the respondents say Company has got

more publicity in recent past to Bajaj Motors and remaining 20% of the respondents say Company

has got more publicity in recent past to Others.

INTERPRETATION

From the above graphical representation result shows that majority of the respondents thinks

TVS Motors has got more publicity which is 50%.


0

10

20

30

40

50

60

TVS Motors Bajaj Motors Others

Criteria

No. o

f Res

pond

ents



TVS Motors 50 50

Bajaj Motors 30 30

Others 20 20

TOTAL 100 100

FINDINGS

RIT, Department of management studies, Hassan

FINDINGS

From the demographic analysis it is clear that the most of the customers who visit to

the Heera TVS Motors are male with a age group of 21-25 whose income level lies in

NIL.

Majority of the responds had said that television media is the effective tool for

advertisement and rest of all the media has not effected the customers effectively.

Most of the responds are said that they have seen the advertisement of Heera TVS

Motors.

Majority of the respondents are selected TV.

Most of the respondents gave opinion good to the advertisement of Heera TVS

Motors.

Most of the respondents are influenced towards the TVS Motors product for the

purpose of Mileage.

Most of the responds are goes for fresh purchase.

Majority of the respondents says that discount given to the products of Heera TVS

Motors motivates the customers to purchase the products.

Most of the responds are satisfied by the promotional activities of Heera TVS Motors.

Majority of the respondents are attracted by exchange mela of Heera TVS Motors.

Nearly everyone selected on advertisement as create long term impact.

A good number of respondents are rate that, promotional techniques of Heera TVS

Motors are good.

Most of the respondents are selected Heera TVS Motors are satisfied through

Mileage.

Majority of the respondents are said that TVS Motors got the more publicity in recent

past.


SUGGESTIONS AND

RECOMMENDATIONS


Suggestions and Recommendations

Most of the customers are come to know Heera TVS Motors through television and

hence it is necessary for Heera TVS Motors to give more importance to

advertisements to attract the customers.

Increase more advertisement campaigns.

The advertisement given by Heera TVS Motors is not effective and hence by giving

innovative advertisement technique the Heera TVS Motors can attract more

customers.

Heera TVS Motors should start giving test drive to the customers.

Increasing the advertisements through print media where in it attracts common man

who reads the news papers and by posters, bill boards in every nook and corner of the

city.

Price along with quality helps to gain customers loyality. Heera TVS Motors has to

link quality and price there by increasing the purchasing behavior among the

customers.

Though Heera TVS Motors is giving discounts, lucky draws, gifts along with

purchased item, price offers with certain items, Heera TVS Motors has reengineer the

old techniques, so that made reached to the customers.


CONCLUSION


Conclusion

Heera TVS Motors is the exclusive dealership of well owned 2 wheelers. The Heera

TVS Motors has a good infrastructure to cater the needs of the customers.

Advertisement is an act of informing customers. It is a message like a poster, paid

announcement in or electric media which is designed to attract public attention. It is made to

promote a company’s product, increase sales and boost its image in the mind of public.

Advertisement is a form of communication which can make the consumers aware of a

specific product or services available in the market. It is very important to create brand

awareness, brand positioning and loyalty among potential customers. It is also in various

forms like audio, video, and graphical.

Sales promotion is another important component of the marketing communications

mix. It is essentially a direct and immediate inducement. It adds extra value to the product

and hence prompts the customer to buy the product. It includes those sales activities that

supplement both personal selling and advertisement and coordinate them and make them

effective such as display s, shows, demonstrations and other non-recurrent selling efforts not

in the ordinary routine.

From the findings and analysis, it is clear that the Heera TVS Motors farm equipment

have moderate advertisement and sales promotion. T.V, News Papers, Radio, Magazines and

websites are the major advertisement and sales promotional tools used by the Heera TVS

Motors farm equipment.


ANNEXURE


QUESTIONNAIRE

I Dilip D.C ,pursuing MBA at RIT ,Hassan. As part of my academic

requirement, I have undertaken a project work on. A study on Advertisement

and sales promotion activities of Heera TVs Motors, Mysore. This questionnaire

is in relation to project. I request you to kindly spare your precious time to fill

up this questionnaire. All information will be used only for the academic

purpose.

1. NAME :

2. AGE :

3. Gender :

4. Occupation :

5. Income :

6. Address :

7. Ph no :

1. How did you come to know about the Heera TVs Motors?

a) News papers b) Friends

c) Posters d) Television


d) Others

2. Have you seen the advertisement of Heera TVs Motors ?

a) Yes - b) No-

3. If yes, through which media?

a) T.V b) News Paper

c) Radio d) Mobile Vans

e) Others

4. According to you which is the best media for advertisement?

a) T.V b) News Paper

c) Radio d) Mobile Vans

e) Websites

5. What is your opinion on the advertisement of Heera TVS motor Company?

a) Outstanding b) Excellent

c) Good d) Average

e) Poor

6. Which of the following factor made you to purchasing Heera Tvs motor

company products?

a) Model b) Price

c) Advertisement d) Mileage


e) Scheme

7. Which purchase mode would you prefer?

a) Fresh purchase b) Second hand purchase

c) Exchanged for old vehicle d) Exchange for EMI

e) Down Payment

8. Which promotional activities will attractive you more?

a) Offer b) Discount

c) Coupons d) Other

e) None of the above

9. How satisfied are you with the promotional techniques like discount, extra

offer, coupons of the Heera TVS motor?

a) Very satisfied b) Satisfied

c) Neither satisfied nor dis-satisfied

d) Average e) Poor

10. Which Sales promotion Activity is more attracted to customers?

a) exchange mela b) Free gifts


c) other specify

11.Are you happy about exchange mela of tvs heera motor company?

a)Yes b) No

12.Which promotional activity will create long term impact?

a) Advertisement b) Sales promotion

c) Publicity d) personal selling

e) Others

13. Do you get enough ideas about product of Heera Tvs motors?

a) yes b)No

14. What is your opinion on the advertisement of Heera tvs motors?

a) Excellent b) Very Good

c) Good d) Average

e) Poor

15. How do you rate the promotional techniques used by Tvs Heera motors?

a) v. good b) good

c) Excellent d) Poor

16.Do you need changes in sales promotion techniques of Heera tvs motors?


a) Yes b) No

17. Did u influenced by positive information of your friends and others about

Tvs Sales Promotion?

a)Yes b) No

18.Why do you choose that product?

a) Price b) Availability

c) Mileage d) Company Image

19.Have you got impressed by the promotional activities organized in college

campuses by Heera Tvs motors?

a) yes b) No

20.Do you think advertising campaign plays a significant role?

a)yes b)No

21.Do you think sales promotional activities are necessary?

a)yes b)No

22. Which company has got more publicity in recent past?

a) tvs motors b) bajaj motors

c) Others


23.Comments/suggessions:

BIBLIOGRAPHY


BIBLIOGRAPHY

Marketing Management by Philip Kotler

www.tvsmotors.com

www.google.com

+


http://www.google.com/

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Tvs Projects

Documents

Transcript of Tvs Projects