Tvs motor company_Jemin George
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Welcome
Jemin George1 st year MBA
Marian Academy of Management Studies, Puthuppady, Kothamangalam
Company presentation by:-
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Automobile Industry• A wide range of companies & organizations involved in the
design, development, manufacturing, marketing & selling of motor vehicles.
• One of the world’s most important economic sectors by revenue.
• Contributes 7.1 % towards Indian GDP.• 23.37 million new vehicles in Indian market for 2015 (81 %
are two – wheelers).
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TV Sundaram Motor Company Limited
• Founded in 1978.• Headquarters – Chennai, India• Parent - Sundaram - Clayton Limited• 3 rd largest two-wheeler company in india
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Company History• Founded as “Sundaram Clayton” in 1962 in collaboration with
Clayton Dewandre Holdings, UK.• Manufactured brakes, exhausts, compressors and other
automobile parts.• 1978 – plant at Hosur, TN, to manufacture mopeds.• 1980 – introduced “TVS 50”• 1982 – technical collaboration with Suzuki, Japan and formed
“TVS-Suzuki”.• 1984 – commercial production of vehicles started.• 2011 – separated from Suzuki and renamed “TVS Motor”.
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• 2015 – TVS became first Indian team to participate “Dakar rally” (Sherco – TVS Rally Factory Team).
• Won “Raid De Himalaya” and “Fox Hill Super Cross”).
• 2016 – started manufacturing of “BMW G3310R” at Hosur plant, TN.
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Mission and Vision• Mission – being a highly profitable , socially responsible , and
leading manufacturer of high value for money , environmentally friendly , personally transportation products under the TVS brand , for customers predominantly in Asian markets and to provide fulfillment and prosperity for employees , dealers and suppliers.
• Vision – 1. Driven by the customer 2. The industry leader 3. Global overview 4. The human factor 5. Responsible corporate citizen
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Corporate Structure• Venu Srinivasan – Chairman & MD• Sudarshan Venu – Joint Director• KN Radhakrishnan – President and CEO• Directors:- H Lakshman T Kannan CR Dua R Ramakrishnan Prince Asirvatham Hemant Krishnan Singh Dr. Lakshmi Venu
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Operations of TVS• Manufacturing of motorcycles, scooters and three-wheelers
and spare parts.• After – sale services.• 28 million customers.• Annual capacity of 3.2 million units of two – wheelers and 1.2
lakh units of three – wheelers.• Three manufacturing plants in India ( Tamil Nadu, Karnataka,
and Himachal Pradesh) and one in Indonesia.• More than 4000 touch points across India.• Export to 60 + countries in Asia, Europe and Latin America.
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Products and Services• Motorcycles: (Apache series RTR, Phoenix 125, Victor, Star
City +, Sport, Max 4 R).• Scooters: (Jupiter, Wego, Scooty Zest 110, Scooty Streak,
Scooty Pep +).• Mopeds: (XL 100, XL Super, XL Heavy Duty).• Three wheelers: (TVS King 4 S LPG, TVS King 4 S Diesel).
• Financial services
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Financial Standings• Revenue – US$ 1.7 billion• Operating income – US$ 66 million• Net profit – US$49 million• Total assets – US$ 730 million• Total equity – US$ 240 million
• Listed in BSE : 532343 & NSE : TVSMOTOR
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CSR Initiatives• Financial assistance to EWS students for basic and higher
education.• Healthcare and medical facility to EWS.• Drinking water and sanitation.• Contribution to PM’s National Relief Fund.
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Awards and Recognitions• 2002 - Deming Application Prize.• 2002 – ‘TVS Victor’ motorcycle won award from Ministry of
Science and Technology, GOI for the “Successful Commercialization of Indigenous Technology”.
• 2015 – “Two wheeler manufacturer of the year” by NDTV.• 2016 – “Highest in Customer Satisfaction” by JD Power Asia-
Pacific Awards.• 2016 – “CSR award” from Government of Tamil Nadu.
• Second largest two – wheeler exporter of India.
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Controversies Against TVS
• Category : Intellectual Property Rights, u/s 108 of the Patent’s Act 1970.
• Bajaj’s patent no. 195904, for two – stroke Internal combustion engine (DTS i engine).
• Category : Intellectual Property Rights• IPAB rejected TVS’s patent request for “Shock Absorber with
Helper Spring”.
Case 1. Bajaj Auto Ltd, State of Maharashtra v/s TVS Motors
Case 2. Bajaj Auto Ltd v/s TVS Motors
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Questions…?
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Have a nice day… thank you…