1

The Consumer ExperienceConnected Interactive Program Guide

Guidance

ContentDiscovery

Navigation &Control

RemoteDVR

Social

Catch-UpTV

2

Majority of Viewers Sit Down to Watch TV Without a Specific Destination

Source:Lieberman, Comcast 2007

3

TV Viewers are Driven to their IPGs

Source:Lieberman, Comcast 2007

IPGs Are a Sticky Application

4

User Comments“Second Screen” IPG Focused Analysis

TV Guide listing on the second screen is cool. I can watch one show while finding content on the second screen.

You can even browse the listings while the TV is turned off.

Why block those viewing the TV while you peruse to find something else? Or browse away from the prying eyes of your family or spouse for that "better" thing that's sure to be out there.

I immediately setup a TV 'lineup' with only the channels I watch in it.

It is so cool when you're watching a movie you can go online and read about it.

How amazing is this? You can see the channel lineup for what's on, even has little logos for the stations.

you can personalize a "mini guide" for each user and list their favoritechannels for easy accessibility.

5

Device Extensible Client/Server Solution - TV 2.0 “Middleware”Advanced Interactive Program Guide (IPG) Solution

6

tvMobile™ Advanced IPGConnected Home Services & Monetization Models

Branded App

Advertising

Generate Revenue Through eCommerce Affiliation

$ $Viewer Measurement Data Licensing

$Soft Remote ApplicationIntegrated Home Control

A white label service developed & operated by tvCompass for the

BBC

7

tvMobile Advanced IPG Mobile “Microportal” for TV Search, Guidance & Navigation

Search

Guidance

Navigate

Plug-inforSocialNetworking,LBS, Other

Addressable,Targeted Advertising

Analytics,ViewerMeasurement

Sync to TV,Interactive TV Companion Screen

Plug-inforLocation, ContextualSearch,Local &Contextual Shopping

Custom GuideMetadata forPPV, VOD;Linear &Non-linear Content

8

HomeVUE, IP to IR Bridge SolutionWhole Home Digital Control

tvMobile Smart Phone IPG Client Application

Innovative Auto-pairing SolutionEliminates User Setup of WiFi Security!

10BaseTIP-RF Translator

BRIDGE FEATURES:

• Low cost gateway solution

• A/V control plus Zwave HAN

gateway

• Zero WiFi Security Set Up

• Icon Tuning Through Guide

• Soft Remote App

• Battery Operated

• Multi-room Control

• White Label Software &

Device Options

• Flexible RF Home Control

Options

Applicable PatentsUS 5,410,326US 6,130,726 EP1269444 B1 US 61/210896 pending

IP-RF Transceiver

9

Home Control & Greentech Platform OEM OfferingA Cost Effective & Open Eco-System for The Digital Home

Convenience

Security

Safety

Comfort

HomeVUE, IP to IR Bridge Smart Phone Whole Home Control

OEM Reference Design

Smartphone Application & UI Development Framework

TVC “Middleware”

Intuitive UI & Open Platform

UbiquitousDevices

InteroperabilitySimplified

Wireless Architecture

Partnerships

Open Eco-system