TVB Infographic 2018 · Women's Clothing Stores 6.6% 0.4% 3.0% ... Shoe Stores 6.2% 0.4% 4.0%...
Transcript of TVB Infographic 2018 · Women's Clothing Stores 6.6% 0.4% 3.0% ... Shoe Stores 6.2% 0.4% 4.0%...
NOTE: Nationwide and local market forecast data from BIA's U.S. Local Ad Forecast found in BIA ADVantage.
LOCAL TV SNAPSHOT
OTA $17.169B $18.015B $17.159B
TV ONLINE $1.019B $1.174B $1.337B
2017 2018 2019
Direct
Mail 43.1%
Down 3.7%
by 2022Mobile 9.5%
Up 3.2% by 2022
Online 10.1%
Up 1% by 2022
TV OTA + TV Online
7.18% - Up 1% by 2022
TV AD SPEND ESTIMATE
MEDIA SHARE OF RETAILRETAIL CATEGORY SPEND
TV AD REVENUE BY REGION
2019
Ad Pie
Mark Fratrik, SVP & Chief Economist BIA Advisory Services
"To grow revenue, focus on media losingshare, like direct mail. Increases in ad
share can be won with focused, directedsales efforts that leverage local TV’s OTA
ads intelligently combined with highlydesirable online/mobile offerings."
Furniture Stores
$1.193B
Department Stores
$1.809B
Women's Clothing
$909.3M
Homecenters
$2.903B
Get more local market and category advertising intelligence inBIA ADVantage: www.bia.com/advantage.Email [email protected] to schedule your local market demo.
Comparison of Retail Local in Media Spend Share 2019 - TV OTA/Online versus Online Video
TV OTA Share
TV Online Share
Online Video
Furniture Stores 6.7% 0.4% 2.7% Home Furnishings Stores 6.6% 0.4% 2.6% Floor Covering Stores 5.8% 0.4% 2.7% Other Home Furnishings Stores 6.5% 0.4% 2.3% Household Appliance Stores 5.7% 0.3% 3.5% Radio, Television, and Other Electronics Stores 6.9% 0.4% 2.2% Computer and Software Stores 6.9% 0.4% 3.7% Home Centers 7.2% 0.4% 1.5% Paint and Wallpaper Stores 5.5% 0.3% 3.1% Hardware Stores 5.7% 0.4% 2.4% Lawn and Garden Equipment and Supplies Stores 5.7% 0.4% 2.5% Men's Clothing Stores 5.4% 0.3% 3.8% Women's Clothing Stores 6.6% 0.4% 3.0% Children's and Infants' Clothing Stores 5.4% 0.3% 3.8% Family Clothing Stores 7.0% 0.4% 2.6% Clothing Accessories Stores 5.4% 0.3% 4.0% Other Clothing Stores 5.7% 0.3% 3.8% Shoe Stores 6.2% 0.4% 4.0% Jewelry, Luggage, and Leather Goods Stores 6.3% 0.4% 2.6% Sporting Goods Stores 6.0% 0.4% 2.0% Hobby, Toy, and Game Stores 5.7% 0.3% 4.4% Book Stores 5.6% 0.3% 4.3% Department Stores (except Discount Stores) 7.1% 0.4% 2.9% Discount Department Stores 7.1% 0.4% 1.8% Warehouse Clubs and Supercenters 7.2% 0.5% 1.3% All Other General Merchandise Stores 6.2% 0.4% 3.5% Office Supplies and Stationery Stores 6.1% 0.4% 3.4% Gift, Novelty, and Souvenir Stores 5.4% 0.3% 3.6%
Source, BIA ADVantage, 2018 | www.bia.com/advantage