TV vs. “Top” Internet Brands

Ad-Supported Television = 98 Hours a Month

Source: Nielsen Npower Live+7 April 2015 P2+, Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW. Cable Networks Represents all Nielsen measured Ad-Supported Cable Networks.

Ad- Supported Cable Networks(Hrs: Mins)

Broadcast Networks(Hrs: Mins)

32:24

Monthly Time Spent (April 2015) (Average mins per visitor, Hrs: Mins)

65:48

98:12

Ad-Supported Television(Hrs: Mins)

Ad-Supported Television Brands (TV + Website) = 134 Hours a Month

Source: Nielsen Npower Live+7 April 2015 P2+, Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW; ComScore Multi-Platform; Cable Networks Represents all measure Ad-Supported Cable Networks by comScore

Ad- Supported Cable + Broadcast Networks (TV)

(Hrs: Mins)

Ad- Supported Cable + MVPDs + Broadcast

(Websites)(Hrs: Mins)

35:52

Monthly Time Spent (April 2015) (Average mins per visitor, Hrs: Mins)

98:12

134:04

Total Ad-Supported TV Brands

(TV + Websites)(Hrs: Mins)

Looking at How the US Spends It’s Time Across Screens: Cable, Broadcast, 4Portals+Facebook

Source: Nielsen Npower Live+7 April 2015 P2+, CAB analysis of comScore duplicated data. Cable Television represents all measured Ad-Supported Cable nets by Nielsen and ComScore; Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW; Four Portals represent: Yahoo, Google, MSN and AOL.

Total Ad-Supported TV Brands (Cable + MVPDs+ Broadcast: TV+ Web)

(Hrs: Mins)

4 Portals + Facebook(Yahoo!+ Google + MSN + AOL)

(Hrs: Mins)

46:49

Monthly Time Spent (April 2015) (Average mins per visitor, Hrs: Mins)

134:04

Ad-Supported TV Brands

4 Portals(Google, MSN, AOL & Yahoo!)

Facebook

More Time Is Spent Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook

Average minutes per visitorSource: Nielsen Npower Live+7 April 2015 P2+, CAB analysis of comScore duplicated April 2015 data (mediametrix, multiplatform). Nielsen Social April 2015. Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo!

98:12 23:16

15:48 10:23

5:28 15:10

12:36 67M Tweets134:04

Monthly Time Spent(Hrs:Mins)

26:11

20:38

P2+

Ad-Supported TV Brands

4 Portals

Facebook

Adults 18-34 Spend More Time Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook

Average minutes per visitorSource: Nielsen Npower Live+7 April 2015 P18-34, CAB analysis of comScore duplicated April 2015 data (mediametrix, multiplatform A18-34). Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo!

69:48 16:57

15:50 6:29

4:28 20:10

15:23102:08

Monthly Time Spent(Hrs:Mins)

22:19

24:38

A18-34

Ad-Supported TV Brands

4 PortalsGoogle, MSN, AOL & Yahoo!)

Facebook

Adults 18-24 Spend More Time Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook

Average minutes per visitorSource: Nielsen Npower Live+7 April 2015 P18-24, CAB analysis of comScore duplicated April 2015 data (mediametrix, multiplatform A18-24). Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo!

62:12 13:39

15:18 6:33

3:59 17:57

18:2294:13

Monthly Time Spent(Hrs:Mins)

21:51

21:56

A18-24