TV Program Proposal
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Transcript of TV Program Proposal
CSR Discovery Program
A Planet Diplomat’s Initiative
2015-2020
In collaboration with
Securities & Exchange Commission of Pakistan
&
Federation of Pakistan Chamber of Commerce & Industry
Research Partners
CSR Forum Pakistan
&
Center for Policy & Management
Production Partner
Mediaology (Pvt) Limited
Khairuddin Shadani
Head of CSR Discovery Program
Islamabad- Pakistan
Mobile: +92 336 9626278 / +92 340 9862603 / +971 50 4978201
Land Line: +92-51-8316901-02 Fax: +92-51-2651888
Email: khair.shadani @gmail.com Web: www.csrdp.weebly.com
CSR Discovery Program
Overview
Initially it has been planned as regular research based international standard television
documentary series on corporate social responsibility to broadcast from leading channels. The
programs to include research reports, interviews, on ground surveys and policy and strategy level
discussions. As first initiative of its kind the program to deliver insights information on growing
corporate social responsibility linking business models with environmental, social and governance
commitments.
Government, Business Regulatory Organizations and Commercial Companies will highlight their
efforts in adopting best CSR practices and creating responsible businesses.
CSR Discovery Program is a Planet Diplomat’s international initiative aimed to create mass
awareness on corporate social responsibility in developing countries. Corporate Accountability
is an area of activity demarcated in Planet Diplomat’s organizational profile in United Nations
Department of Economic & Social Affairs (UNDESA).
Program Format
10 minutes documentary, airing time during the time band 4-7 P.M.
Airing on Monday, Tuesday, Wednesday (Every Week)
Special Reports on Commercial Companies CSR activities.
Interviews of CEOs / Directors/Stakeholders.
Stake holder discussion on CSR regulations, policies, strategies and outcome across the
country.
Comparison Reports on Model CSR initiative in Business hubs, like Dubai, Singapore,
Shanghai etc.
Reporting Format
Corporate philanthropy
Energy conservation
Environmental protection measures
Community investment and welfare schemes
Consumer protection measures
Welfare spending for under-privileged classes
Industrial relations
Employment of special persons
Occupational safety and health
Business ethics and anti-corruption measures
CSR Discovery Program
National-cause donations
Contribution to national exchequer
Rural development programs.
Benefits of the Program
Showcasing corporate sector’s role in socio-economic development.
Creating goodwill for the stakeholders/companies.
New informative program for general public and business community particularly.
The program has a unique opportunity to create enormous amounts of awareness to
multiple demographics.
Corporate sector will receive equal exposure to CSR Initiatives and services for the
society.
Message of Chairman, FPCCI Standing Committee on CSR Karachi, Pakistan
Dear Mr. Khairuddin Shadani,
I am very pleased to learn about your activities and wish you good luck with your venture of
promoting the concept and practices of CSR in Pakistan. I am impressed by the meticulous
articulation of the CSR Discovery Program.
Being a Coordinator of District Chambers and Trade/Professional Associations, the FPCCI, on
the one hand interacts with its affiliates and, on the other acts as a bridge between private sector
and the government. Our well established communication channels are satisfactorily enabling us
to liaise throughout the country and across disciplines.
We shall be pleased to provide help in terms of interaction with the private sector.
Kind regards.
M. Siddique Sheikh, S.I.
Chairman
Standing Committee on CSR-FPCCI
The Federation of Pakistan Chambers of Commerce & Industry
Federation House, Main Clifton, Karachi
CSR Discovery Program
CSR Discovery Program
Package for Participant Companies - Rs. 2 Million
The package includes the following;
1) Complete production of 10 minutes documentary of international standard.
2) Airing in Aaj TV and Dawn News between the time band 4 PM to 7 PM.
3) Quarter page color advertisement in Daily Dawn and Daily Business Recorder.
4) 500 DVD Jackets.
5) 2 special news packages / report about the participant company in Dawn News and Aaj
TV.