TV Makes You Smarter
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TV MAKES YOU SMARTERHow technology is changing entertainmentNovember 4, 2011
@christytanner
Christy Tanner, EVP & GM
TVGuide.com & TV Guide Mobile
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Tweet your answers to
@christytanner
QUESTION #1:
WHAT‟S YOUR FAVORITE NEW SHOW?
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3HOMELANDPhoto courtesy of Showtime
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WHAT‟S TVGUIDE.COM USERS‟
FAVORITE NEW SHOW?
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#1 new show
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
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#2 new show
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
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#3 new show
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
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WHAT‟S MASHABLE MEDIA SUMMIT
ATTENDEES‟ FAVORITE NEW SHOW?
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9Source: Survey of Mashable Media Summit Attendees
Photo from New Girl by Greg Gayne/FOX
Photo from Up All Night by Andrew MacPherson/NBC
TIE!
New Girl
Up All
Night
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HOW IS TECHNOLOGY CHANGING
ENTERTAINMENT?
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#1: Second Screen = Mass Market
#2: Ways to watch = Growing options
#3: Great shows = More than ever
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Sources: Nielsen Q1 2011 Mobile Connected Devices Report, TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants; Photo from Dexter courtesy of Showtime
#1:Second Screen = Mass Market
70%*
*70% of tablet owners, 68% of smartphone owners and 67% of all TVGuide.com users use second screen devices while watching TV
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New apps launch every day
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It‟s hard to keep trackABC
ABC Player
ABC News
Jimmy Kimmel Live
ABC Video Bookstore
AMC
AMC Mobile (iPhone only)
Breaking Bad
Mad Men Cocktail Culture (iPhone only)
The Walking Dead
CBS
Fall Preview
CBS News
CBS Sports Pro Football
CBS Sports for iPad
The Amazing Race
48 Hours Mystery
Num3ers
Comedy Central
Comedy Central (iPhone only)
The Word Colbert Report
South Park Avatar Creator
The CW
The CW Full Episodes
Nikita Spy Training
The Vampire Diaries (iPhone only)
Discovery
Discovery Channel HD
Discovery Channel Cannon Challenge
Ultimate Sharks
MythBusters
Deadliest Catch (iPhone only)
E!
E! Online (iPhone only)
FOX
Fox News for Ipad
Fox Business for iPad
Terra Nova
The Cleveland Show
House M.D.
Bones
Family Guy (iPhone only)
Glee
FX
Sons of Anarchy
American Horror Story
It's Always Sunny in Philadelphia (iPhone only)
HGTV
HGTVtoGO
HBO
HBO Go
Band of Brothers
Big Love
Boardwalk Empire
Bored to Death
Capadocia
Carnivale
Curb Your Enthusiasm
Deadwood
Eastbound and Down
Enlightened
Game of Thrones
Generation Kill
John Adams
Life and Times of Tim
Little Britain USA
Rome
Sex and the City
Real Time with Bill Mahar
Six Feet Under
Sopranos
Treme
True Blood
The Wire
MTV
MTVWatchWith
Jersey Shore
Real World: San Diego
Awkward.
Death Valley
Ridiculousness
Cuff'd
Teen Mom
When I Was 17
I Used to be Fat
NBC
NBC
Tour de France All Access
NBC Sports Talk for iPad
NBC Live
NBC Nightly News
The Royal Wedding by NBC
CNBC Real-Time
Today for iPad
The Thing: Flame Thrower
Telemundo Novelas
Burn Notice Graphic Novel
OxygenLive
WWE Tough Enough
Bravo Now
Top Chef Foodie Fight
Showtime
SHO Social
Weeds
The Big C
House of Lies
Homeland
Dexter
The Borgias
Californication
Episodes
Gigolos
Nurse Jackie
The Real L Word
Shameless
The Tudors
Web Therapy
TLC
TLC Network (iPhone only)
Social TV Apps
Miso
i.TV
Tap TV
TV Daily
yap.TV
GetGlue
IntoNow
TunerFish
Trendrr
Philo
The Channer
Other TV Apps
Crackle
Zap2It (What's On?)
Time Warner Cable
Verizon Fios
AOL TV
EW's Must List
People
TV.com
IMDb
BuddyTV
Xfinity
Hulu+
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Users have embraced TVGuide.com‟s
second screen products
Source: Omniture
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Sources: TVGuide.com Mobile App User Survey; July 2011; 1,429 participants & Flurry Analytics through September 2011
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Home
91%
Other
9%
TVGuide.com apps:
• 5M installs & 1.5M
monthly active users
• 40% increase in
engagement YOY
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5Mcheck ins
60+sponsors
Social activity on
TVGuide.com has
exploded in the past
year
… and advertiser
support has surged
Source: TVGuide.com Internal Reporting
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18Photo from Two and a Half Men
by Matt Hoyle/CBS / Warner Brothers
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Source: TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants
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“the „oh SH*T‟
moments”
“to keep my faves
on the air”
“feeling connected”
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#2: Ways to watch = Growing options
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Fans have 1 zillion ways to watch
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“I don‟t want to miss anything”
“It feels like work”
85% want a personalized TV Guide
Source: TV Guide TV Team Panel Survey, February 2011, 3,460 respondents
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Over 400,000 users have Watchlists
2323
Source: TVGuide .com Internal Reporting
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Your Watchlist showcases your friends‟
Facebook favorites
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… and lets you see official Tweets
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Celebs are giving us their Watchlists
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Top new shows in Watchlists
correlate with ratings
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Social Power Rankings spotlight users
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#3: Great shows = More than ever
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“It‟s better to be
a TV fan now
more than ever
before”
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
52%
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“This season is
better than
last year”
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
36%
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Fans are watching more TV
32Source: TVGuide.com Fall 2011 TV User Survey, August 2011;
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2000
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6000
8000
10000
12000
14000
16000
18000
20000
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+14%
32%
28%
2010 2011
% who watch 30+ hours per week
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Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants; Photo from Revenge by Colleen Hayes/ABC
93% watch live TV
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55% watch online
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants; Photo from Modern Family by Richard Cartwright/ABC
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27% will buy a tablet in the next year
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
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19% will pay more for content
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
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HOW IS TECHNOLOGY CHANGING
ENTERTAINMENT?
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#1: Second Screen = Mass Market
#2: Ways to watch = Growing options
#3: Great shows = More than ever
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HOW HAS TV MADE FANS SMARTER?
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Photo of Dr. Who courtesy of BBC
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They bend time to their will
41Source: TVGuide.com Fall 2011 TV User Survey, August 2011;
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2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
1 2
+14%
32%
28%
2010 2011
% who watch 30+ hours per week
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Photo of Dr. Who courtesy of BBC
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Tweet your answers to
@christytanner
QUESTION #2:
How has TV made YOU smarter?
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Our users have forced us to be
smarter
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You solved my
problem.”
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“I was wondering how to keep
track of all the new shows …
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WHAT‟S THE GREATEST CHALLENGE
FOR MEDIA & JOURNALISM?
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THERE WILL
ALWAYS BE NEW
“PROBLEMS”
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@christytanner
Christy Tanner, EVP & GM
TVGuide.com & TV Guide Mobile
THANK YOU
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