TV and audio-visualTV and audio visual

Take-up digital TV

% TV homes

Figure above bar shows % point change in take-up of digital TV from Q1 2010

80%

100% +4 +3 +4 +6 +2 +5 -2

96 90 96 97 99 92 85 7989 87 90

40%

60%

0%

20%

QH1a. Which, if any, of these types of television does your household use at the moment?

0%UK 2011 N Ireland

2011England

2011Scotland

2011Wales 2011

NI urban 2011

NI rural 2011

N Ireland 2008

N Ireland 2009

N Ireland 2010

N Ireland 2011

13

, y, yp ySource: Ofcom research, Quarter 1 2011Base: All adults aged 16+ with a TV in household (n = 3412 UK, 509 Northern Ireland, 1941 England, 479 Scotland, 483 Wales, 257 Northern Ireland urban, 252 Northern Ireland rural, 626 Northern Ireland 2008, 640 Northern Ireland 2009, 746 Northern Ireland 2010, 509 Northern Ireland 2011)

Main TV set share by platform

32 2 2 2 2 2100% No TV in

household

% homes

2537

24

2825

15 11 16 138

1710

11 1211

2 8 2 3 6 12 21 11 13 8

60%

80%

household

Only terrestrial TV (channels 1-4/1-5)

DTV via broadband DSL line

51 51 49 56 51

36 36 39 2425 28 28

40%

60% S e

Cable TV

Freeview (pay or free)

4051

39 3951 49 43 45 43

51

0%

20%

UK 2011 N Ireland England Scotland Wales NI urban NI rural N Ireland N Ireland N Ireland N Ireland

Satellite (pay or free)

QH1a. Which, if any, of these types of television does your household use at the moment?Source: Ofcom research, Quarter 1 2011B All d lt d 16+ ( 3474 UK 511 N th I l d 1983 E l d 487 S tl d 493 W l 259 N th I l d b 252 N th

2011g

2011 2011 2011 2011 2011 2008 2009 2010 2011

14

Base: All adults aged 16+ (n = 3474 UK, 511 Northern Ireland, 1983 England, 487 Scotland, 493 Wales, 259 Northern Ireland urban, 252 Northern Ireland rural, 629 Northern Ireland 2008, 652 Northern Ireland 2009, 761 Northern Ireland 2010, 511 Northern Ireland 2011)

Proportion of homes with free and pay television

Proportion of homes (%)

Figure above bar shows % point change in Pay TV from Q1 2010

80%

100%

Proportion of homes (%)

+3 +7+2 +4+11 +8 +16

5766

56 56 60 66 6552 59 55

66

40%

60%

%

Pay

Free

4334

44 44 40 34 3548 41 45

3420%

40% Free

0%UK 2011 N Ireland

2011England

2011Scotland

2011Wales 2011

NI urban 2011

NI rural 2011

N Ireland 2008

N Ireland 2009

N Ireland 2010

N Ireland 2011

QH1a. Which, if any, of these types of television does your household use at the moment?

15

QH1a. Which, if any, of these types of television does your household use at the moment?Source: Ofcom research, Quarter 1 2011Base: All adults aged 16+ with a TV in household (n = 3412 UK, 509 Northern Ireland, 1941 England, 479 Scotland, 483 Wales, 257 Northern Ireland urban, 252 Northern Ireland rural, 626 Northern Ireland 2008, 640 Northern Ireland 2009, 746 Northern Ireland 2010, 509 Northern Ireland 2011)

Proportion of homes with HD televisionProportion of homes with HD television

80%

100%

32 32 32 35 30 4140%

60%

80%

HD subscription

HD ready

60 58 60 61 5964

52

28 26 28 26 29 23 17

3235

0%

20%

40% HD ready

QH53. Is the main TV in your household an HDTV set or HD ready?/ QH54. For the main TV set, does your household have an HD TV service – from

0%UK 2011 N Ireland 2011 England 2011 Scotland 2011 Wales 2011 NI urban 2011 NI rural 2011

16

y y yeither Sky, Virgin Media, Freesat or Freeview?Source: Ofcom research, Quarter 1 2011Base: All adults aged 16+ (n = 3474 UK, 511 Northern Ireland, 1983 England, 487 Scotland, 493 Wales, 259 Northern Ireland urban, 252 Northern Ireland rural)

Share of the five terrestrial networksShare of the five terrestrial networks in all homes, 2010

55% 52% 56% 52% 57% 55% 55% 59% 57% 60% 54% 58% 55% 53%

Audience share (%)

80%Five

8% 8% 8%17% 15% 16%

18%18% 18% 16%

16% 15% 16%

20%21% 16% 17%

6% 6%6%

6%7% 6% 7%

7% 6% 6%7%

6% 6% 6%5%

4%5%

5%5% 4% 5%

4% 4% 5%5%

5% 4% 5%

40%

60%Five

C4 (+ S4C)

ITV1

21% 20% 21% 18% 21% 19% 20% 24% 24% 25%17% 19% 22% 19%

7% 7% 7%6% 7% 7% 6%

8% 8% 8%

5%7%

7%6%

0%

20%

K on ds st re st nd an nd st nd er st es

BBC2

BBC1

U

Lond

o

Mid

land

Nor

th W

es

Yor

kshi

r

Nor

th E

as

Sco

tlan

Mer

idia

ast o

f Eng

lan

Sou

th W

es

N. I

rela

n

Bor

de

Wes

Wal

e

17

Source: BARB

E

Reduction in combined share of the five PSB channels all

Share (%)

Reduction in combined share of the five PSB channels, all homes, 2005 & 2010

16% 16% 12% 14% 18%80%

100%

Share loss since 2005

( )

55% 52% 56% 52% 57% 55% 55% 59% 57% 60% 54% 58% 55% 53%

15% 16% 16% 19% 16% 14% 16% 12% 14% 18%13% 11% 14% 11%

20%

40%

60%

Share of the main PSB channels in 2010

0%

20%

UK

ondo

n

dlan

ds

Wes

t

kshi

re

h E

ast

otla

nd

erid

ian

ngla

nd

Wes

t

rela

nd

Bor

der

Wes

t

Wal

es

Lo Mid

Nor

th

Yor

k

Nor

th

Sco Me

Eas

t of E

n

Sou

th

N. I

r B W

18

Source: BARB.

Net change in the audience share of the five main networks and the PSB portfolio channels across pmultichannel viewers, 2005 - 2010

1 3% 8 7%Wales

Change in total share of five main PSB channels since 2005 Change in total share of the PSB portfolio channels since 2005

6 4%

-0.1%

4.3%

-3.8%

-1.3%

9 2%

8.5%

9.6%

9.8%

8.7%

So th WestN. Ireland

BorderWest

Wales

-4.1%

-4.8%

-3.6%

-6.4%

10 4%

8.9%

7.7%

7.6%

9.2%

N th E tScotlandMeridian

East of EnglandSouth West

-3.7%

-8.0%

-4.0%

-5.0%

10.4%

9.7%

9.7%

10.4%

MidlandsNorth West

YorkshireNorth East

Change in audience share (percentage points)

-4.0%

-4.3%

9.6%

10.0%

-8.0 -6.0 -4.0 -2.0 0.0 2.0 4.0 6.0 8.0 10.0 12.0

UKLondon

19

Source: BARB. All individuals (4+) in multichannel homes.Note: ‘PSB portfolio channels’ includes all the main PSB’s multichannel channels (except for the five terrestrial channels )

Change in audience share (percentage points)

Combined total hours of viewing of early evening regional news bulletins, all homes in 2005-20010, by

36

Hrs

regional news bulletins, all homes in 2005 20010, by English region

24

28

32

36

19 7 21.3 22.7 23.921 121.5 20 1 19 9 20 3

23.6

32.5

12

16

20 2005

201018.7

11.4

18.0 18.8 18.9 19.7 21.3 21.1

14.218.5

11.6

17.7 17.221.5 20.1 19.9 20.3 18.1

0

4

8

K n s t e t n d t r t

2010

UK

Lond

on

Mid

land

s

Nor

th W

est

York

shire

Nor

th E

ast

Mer

idia

n

st o

f Eng

land

Sou

th W

est

Bor

der

Wes

t

20

EaSource: BARBNote: Based on total minutes of viewing to Regional News prog, start time 17:55-18:35, 10mins+ duration, BBC1 & ITV1, weekdays

BBC One and ITV1/STV/UTV/ITV Wales early evening

Share (%)

news bulletin shares, all homes, 2010

40%

50%

BBC One

9% % 32%

% 33%

% 9% 32% 36

% 44%

8% % 35%

8%% %

35% 38%20%

30%ITV1/STV/UTV/ITV Wales

29

24% 3

26% 3

23% 29 3

28 27 28

18%

12% 15

%

16% 19% 23

%

24%

20%

18%

15%

15%

17%

0%

10%

UK on ds est re ast

nd an nd est

nd er est

esU

Lond

o

Mid

land

Nor

th W

e

Yor

kshi

Nor

th E

a

Sco

tlan

Mer

idia

Eas

t of E

ngla

n

Sou

th W

e

N. I

rela

n

Bor

d

We

Wal

e

21

E

Source: BARBNote: Based on Regional News prog, start time 17:55-18:35, 10mins+ duration, BBC1 & ITV1, weekdays

Sources of local news for each nationSources of local news for each nation

‘Can you tell me what, if anything, is your main source of news about what is going on in your own local area’

10%8% 7%7%

15%4%

4% 4%100%

Don't know

10% 9%8%

13%22%

16% 17%16%

8%

60%

80%Other

Do not get/watch news

Talking to people

52% 51%62% 54% 57%

20%

40%g p p

Any newspaper

Radio

Television

0%UK England Scotland Wales N Ireland

Television

22

Source: Ofcom Media Tracker Survey 2010Base: All adults 15+. n = 2,141 (UK), 1,726 (Eng) 194 (Sc), 113 (Wa), 108 (NI)Only responses ≥ 4% labelled

Online TV/ video viewing

Proportion of individuals with broadband at home

Online TV/ video viewing on PC or mobile Green figure above bar shows % point

change in viewing from Q1 2010

80%

100%

80%

100%

+3 +8+3 +3 +5 +6 -2

41 41 4336 34

45

33 32 35 3641

40%

60%

40%

60%Watched in past week

17 1118 18 16 11 11

32 35 36 4124 30

2518 18 34

22

33 32

0%

20%

0%

20%Broadband penetration

0%0%UK 2011 N Ireland

2011England

2011Scotland

2011Wales 2011

NI urban 2011

NI rural 2011

N Ireland 2008

N Ireland 2009

N Ireland 2010

N Ireland 2011

QE5A-B. Which, if any, of these do you or members of your household use the internet for whilst at home?/ And, which, if any, of these activities have you or members of your household used the internet for in the last week? / QD28A-B. Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? And which of these activities have you used your mobile for in the last week? (NB Data for use in the

23

g , y y y y (last week not available for 2008 or 2009. Trend data shows the proportion ever making this use)Source: Ofcom research, Quarter 1 2011Base: All adults aged 16+ (n = 3474 UK, 511 Northern Ireland, 1983 England, 487 Scotland, 493 Wales, 259 Northern Ireland urban, 252 Northern Ireland rural, 629 Northern Ireland 2008, 652 Northern Ireland 2009, 761 Northern Ireland 2010, 511 Northern Ireland 2011)

Use of catch-up TVUse of catch up TV

Figure above bar shows % point change in use of catch-up TV from Q1 2010

100%50%Use of catch-up TV Broadband penetration (%)

Proportion of individuals with broadband at homeUse of catch-up TV online or mobile

+5 +5 +6 +6+/-0 +7 -3

60%

80%

30%

40%Use of catch up TV Broadband penetration (%)

2722

29

1724 25

1610 12

1722 20%

40%

10%

20%

0%0%UK 2011 N Ireland

2011England

2011Scotland

2011Wales 2011

NI urban 2011

NI rural 2011

N Ireland 2008

N Ireland 2009

N Ireland 2010

N Ireland 2011

QE5A. Which, if any, of these do you or members of your household use the internet for whilst at home?/ QD28A. Which if any, of the following Q 5 c , a y, o t ese do you o e be s o you ouse o d use t e te et o st at o e / Q 8 c a y, o t e o o gactivities, other than making and receiving voice calls, do you use your mobile for?Source: Ofcom research, Quarter 1 2011Base: All adults aged 16+ (n = 3474 UK, 511 Northern Ireland, 1983 England, 487 Scotland, 493 Wales, 259 Northern Ireland urban, 252 Northern Ireland rural, 629 Northern Ireland 2008, 652 Northern Ireland 2009, 761 Northern Ireland 2010, 511 Northern Ireland 2011)

24

Use of internet for watching video clips/webcasts (e.g.Use of internet for watching video clips/webcasts (e.g. YouTube & Big Brother)

80%

100%

40%

50%Use to watch video clips/webcasts Broadband penetration (%)

Proportion of individuals with broadband at homeUse of internet or mobile to watch video clips

40%

60%

80%

20%

30%

40%

32 34 3328 29

3729

2229 28

34

0%

20%

40%

0%

10%

20%

0%0%UK 2011 N Ireland

2011England

2011Scotland

2011Wales 2011

NI urban 2011

NI rural 2011

N Ireland 2008

N Ireland 2009

N Ireland 2010

N Ireland 2011

QE10A Whi h if f th d b f h h ld th i t t f hil t t h ?

25

QE10A. Which, if any, of these do you or members of your household use the internet for whilst at home?Source: Ofcom research, Quarter 1 2011Base: All adults aged 16+ (n = 3474 UK, 511 Northern Ireland, 1983 England, 487 Scotland, 493 Wales, 259 Northern Ireland urban, 252 Northern Ireland rural, 629 Northern Ireland 2008, 652 Northern Ireland 2009, 761 Northern Ireland 2010, 511 Northern Ireland 2011)

Take up of leading games consoles in NorthernTake up of leading games consoles in Northern Ireland

60%Handheld Console

Take-up (%)

40%

2530

24 27 27 29 3122

28 30

47 50 47 44 4651 49 50

3950

20%

0%UK 2011 N Ireland

2011England

2011Scotland

2011Wales 2011

NI urban 2011

NI rural 2011

N Ireland 2008

N Ireland 2009

N Ireland 2010

N Ireland 2011

QB4 Which games console/s do you or does anyone in your household have at the moment? (NB Not asked in 2008)

26

QB4. Which games console/s do you or does anyone in your household have at the moment? (NB Not asked in 2008)Source: Ofcom research, Quarter 1 2011Base: All adults aged 16+ (n = 3474 UK, 511 Northern Ireland, 1983 England, 487 Scotland, 493 Wales, 259 Northern Ireland urban, 252 Northern Ireland rural, 629 Northern Ireland 2008, 652 Northern Ireland 2009, 761 Northern Ireland 2010, 511 Northern Ireland 2011)

Spend on originated nations and regions output by the BBC ITV1/STV/UTVBBC, ITV1/STV/UTVSpend (£m, 2010 prices)

% h

£43m£37m £32

£386m£359m £353m

£320m400

500

31%1%

5 yrchange

Year on year

% change

£67m £65m £65m £52m£51m £52m

£37m £33m £38m£35m

£28m £25m

£37m £32m£30m

£26m £24m

£320m£264m £266m

200

300 N. Ireland

Wales

-31%1%

-33%-13%

-43%-7%

£239m £224m £218m £203m £158m £165m

-

100

2005 2006 2007 2008 2009 2010

Scotland

England

-23%

-31%

1%

5%

Source: Broadcasters. All figures expressed in 2010 prices. Note: Spend excludes Gaelic and Welsh language programming but includes some spend on Irish language programming by the BBCNote that these figures supersede those published in previous reports; the index used to convert the data to 2010 prices in this report is

2005 2006 2007 2008 2009 2010

27

CPI (RPI was used in previous editions); some historic data points have been restated.

Spend on originated nations and regions output by ti 2005 d 2010nation, 2005 and 2010

Change since 2005 -31% -31% -23% -33% -43%

£386

£300

£350

£400

£450 2005

2010

£239 £266

£165 £150

£200

£250

£300

£67 £37 £43 £52

£25 £24

£-

£50

£100

£150

Source: Broadcasters. All figures expressed in 2010 prices. Note: Spend excludes Gaelic and Welsh language programming but includes some spend on Irish language programming by the BBC. Note that these figures supersede those published in previous reports; the index used to convert the data to 2010 prices in this report is

UK England Scotland Wales Northern Ireland

28

Note that these figures supersede those published in previous reports; the index used to convert the data to 2010 prices in this report is CPI (RPI was used in previous editions); some historic data points have been restated.

Change in spend by genre and nation, 2005 - 2010

Total spend in 2010

Change in spend (%)

England

1 yr 5 yr

£165m

Scotland

1 yr 5 yr

£52m

Wales

1 yr 5 yr

£25m

Northern Ireland

1 yr 5 yr

£24m

4 0 -3 2 -3 -1

-7

1

0 -1

0

-1 -0

1

1 0

-6 9

-1 0

10

10 (£

m)

Change in spend (%) y5%

y-31%

y1%

y-23%

y-13%

y-33%

y-7%

y-43%

-48

-1 -11 -9 -11

-30

-20

-10 Non-news/non-current affairs

Current affairsmen

t 200

5-20

1

-3

60

-50

-40Current affairs

Newsge in

inve

stm

Source: Broadcasters. All figures expressed in 2010 prices.

-22

-70

-60

Cha

ng

g p pNote: Spend excludes Gaelic and Welsh language programming but includes some spend on Irish language programming by the BBC. Note that these figures supersede those published in previous reports; the index used to convert the data to 2010 prices in this report is CPI (RPI was used in previous editions); some historic data points have been restated.

Change in spend by genre and nation, 2005 - 2010g y gEngland Scotland Wales N. Ireland

1yr (£m) 5yr (£m) 1yr (£m) 5yr (£m) 1yr (£m) 5yr (£m) 1yr (£m) 5yr (£m)

News 4  ‐48  0  ‐3  2  ‐3  ‐1  ‐7 

Current affairs 1  ‐3  0  ‐1  0  ‐1  ‐0  ‐1 

Non‐news/non‐current affairs 1  ‐22  0  ‐11  ‐6  ‐9  ‐1  ‐11 

Total Spend in 2010 £165m £52m £25m £24m

England Scotland Wales N. Ireland

1yr  5yr  1yr  5yr  1yr  5yr  1yr  5yr 

Source: Broadcasters. All figures expressed in 2010 prices. Note: Spend excludes Gaelic and Welsh language programming but includes some spend on Irish language

Change in Spend 5% ‐31% 1% ‐23% ‐13% ‐33% ‐7% ‐43%

programming by the BBC. Note that these figures supersede those published in previous reports; the index used to convert the data to 2010 prices in this report is CPI (RPI was used in previous editions); some historic data points have been restated.

Spend per head made by the BBC and ITV1 in nationalSpend per head made by the BBC and ITV1 in national and regional output

Spend per head (£m, 2010 prices)

£13.25£16

£20

Non-news/non-

£5 93

£6.63£9.95

£8.27

£13.25

£8

£12 current affairs

Current affairs

£2.91 £2.82 £2.87 £3.31£4.97£0.43 £0.29 £1.15 £0.99

£1.66

£0.95 £0.06

£5.93 £3.97£4.30 £3.17

£-

£4 News

Source: PSB returns. Spend excludes Gaelic and Welsh language programming but includes some spend on Irish language programming by the BBC. All figures expressed in 2010 prices. Note that these figures supersede those published in previous

£UK England Scotland Wales N Ireland

31

reports; the index used to convert the data to 2010 prices in this report is CPI (RPI was used in previous editions); some historic data points have been restated.

Hours of regionalised output by genre and broadcaster, 20102010

11,046 hrs6%-9%

7,156 hrs5%

-10%

1,881 hrs14%13%

1,002 hrs-3%

-24%

2010 total hoursChange since 2009Change since 2005

1,007 hrs4%

-13%

2661 248230

74548

590

33 74191 71 31 42 47 ITV/STV/UTV current

affairs

ITV/STV/UTV non-

84192

247 202538 269

57 34

3600

461

230 ITV/STV/UTV nonnews/non-current affairsITV/STV/UTV news

5,1314,015

375 420300

178BBC current affairs

BBC non-news/non-current affairss

of o

utpu

t

321

UK England Scotland Wales N. Ireland

BBC newsHou

rs

32

Source: PSB returnsNote: Hours data for first-run originations only. Hours excludes Gaelic and Welsh language programming but includes some spend on Irish language programming by the BBC.

Regionalised output cost per hour by nation 2005 - 2010Regionalised output cost per hour by nation 2005 2010

£40k

-24%Change since 2005 -23% -32% -12% -34%

£30k

£40k

10 p

rices

)

£32k £30k

£40k

£28k

£37k

£24k £23k£28k £25k £24k

£20k2005

2010

our (

£/hr

, 201

£24k £23k £25k £24k

£0k

£10k

Cos

t per

h

Source: Broadcasters. All figures expressed in 2010 prices. Note: Spend excludes Gaelic and Welsh language programming but includes some spend on Irish language programming by the BBC.

UK England Scotland Wales Northern Ireland

33

Spend by the ILBF on Irish language programming

£0.1 £3.0

New Media

£3m£3m

£0.9 £0.9

£2.0

£2.5

Documentary Series

Si l D t i

£2m

£0.4

£0.4 £0.1

£0.2 £0.5 £0.8

£1.5

Single Documentaries

Factual Entertainment

£0.4 £0.4 £0.4

£0.6 £0.3

£0.4

£0.5

£1.0 Drama

Youth

£0.2 £0.3 £0.3 £0.2

£-

2008/09 2009/10 2010/11

Children’s

34

2008/09 2009/10 2010/11Source: ILBF

Expenditure on out-of-London productions

Percentage of production by value

London Midlands & East Northern England Southern England Scotland Wales Northern Ireland

63.3% 5.9% 17.6% 8.9%

%2.

6%%

1.5%

%0.

2%2006

London Midlands & East Northern England Southern England Scotland Wales Northern Ireland

61.1%

63.3%

6.7%

5.7%

17.4%

17.3%

10.2%

9.6%

2.5%

2.6%

1.7%

1.3%

0.3%

0.3 %

2008

2007

60.5% 7.3% 15.3% 10.5%

%3.

6%

%2.

2%

%0.

6%2009

61.8% 2.8% 15.1% 12.6%

4.6%

2.6%

0.4%

0% 20% 40% 60% 80% 100%

2010

35

Source: Broadcaster returns

Volume of out-of-London production

Percentage of production by volumeLondon Midlands & East Northern England Southern England Scotland Wales Northern Ireland

64 3%

66.0%

4 4%

4.8%

17 9%

14.5%

10 8%

12.0%

%1.

6%4%

0.86

%%

0.2%

2007

2006

64.6%

64.3%

8.9%

4.4%

12.7%

17.9%

11.0%

10.8%

1.8%

1.7%

0.91

%0.

7 40.

1%0.

2 %

2008

2007

60.8%

62.7%

8.3%

9.5%

11.6%

11.3%

12.9%

11.4%

.6%

3.3%

40%

1.70

%.5

%0.

2%

2010

2009

Source: Broadcaster returns

4 1. 0.

0% 20% 40% 60% 80% 100%

36

Source: Broadcaster returns

Performance against the Out-of-London production quotas

Quota 2009 Achieved 2006 Achieved 2007 Achieved 2008 Achieved 2009 Achieved in 2010

Percentage of network production produced outside London, by value and by volume

g

50%

60%Quota 2009 Achieved 2006 Achieved 2007 Achieved 2008 Achieved 2009 Achieved in 2010

5.6

2 50.3

94.3 53

.1

.749.9

50.3

77 4.7

9 52.0

4.7

8 8 4 6 4.4

5.3

30%

40%

30% 35

%

30%

10% 25

% 35%

30%

10%

32.4 45

37.2

21.3 30

.1

5

39.9

22.432

.6 44

35.3

33.1

31.9 42

15.4

34.9

4

31.7

34.5

33.5

5

40.

17.4

37.7 44

36.9

28.8 35

.3 44

14.5

37.8

38.8

39.4

26.4 38

.6 44 45

11.8

0%

10%

20%

0%All BBC ITV1 Channel 4 Five All BBC ITV1 Channel 4 Five

Value Volume

37

Source: Broadcaster returns

Out-of-London productions by channel/macro-region: valuey g

Distribution of spend on qualifying productions by macro region and channel (%)

2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010Channel 4 Channel 5BBC ITV1

2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010London 67.4% 65.1% 62.3% 62.2% 55.7% 50.1% 55.3% 61.2% 64.7% 68.3% 63.1% 60.6% 66.9% 65.5% 71.2% 73.6%

Midlands & East 4.1% 3.8% 3.8% 3.9% 9.2% 13.4% 14.4% 1.4% 2.1% 1.0% 2.3% 1.7% 15.4% 17.4% 16.0% 7.2%Northern England 10.2% 8.9% 8.2% 7.7% 29.4% 31.0% 25.5% 25.4% 18.5% 18.4% 19.4% 19.7% 3.0% 5.1% 1.8% 0.1%Southern England 12.0% 14.2% 14.0% 13.0% 3.7% 4.0% 4.1% 11.4% 12.8% 10.8% 12.4% 13.5% 12.1% 8.7% 9.0% 12.1%

Scotland 3.3% 3.7% 6.1% 7.4% 1.9% 1.4% 0.6% 0.4% 1.7% 1.4% 2.5% 4.1% 2.3% 2.9% 1.9% 6.2%Wales 2.6% 3.5% 4.4% 5.0% 0.0% 0.1% 0.1% 0.1% 0.2% 0.0% 0.2% 0.2% 0.5% 0.5% 0.1% 0.8%

Northern Ireland 0.4% 0.6% 1.2% 0.8% 0.1% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0%Total Regional 32.6% 34.9% 37.7% 37.8% 44.3% 49.9% 44.7% 38.8% 35.3% 31.7% 36.9% 39.4% 33.1% 34.5% 28.8% 26.4%

38

Source: Broadcaster returns

Out-of-London productions by channel/macro-region: volumey g

Distribution of hours of qualifying productions by macro region and channel (%)

2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010BBC ITV Channel 4 Channel 5

2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010London 68.1% 66.5% 64.7% 61.4% 46.9% 49.7% 48.0% 55.6% 57.3% 59.3% 55.3% 54.7% 84.6% 82.6% 85.5% 88.2%

Midlands & East 5.8% 5.6% 5.5% 5.7% 2.9% 21.0% 25.5% 19.8% 0.5% 1.2% 1.9% 2.3% 7.1% 8.7% 6.5% 5.1%Northern England 6.6% 5.7% 5.1% 5.0% 43.7% 24.3% 20.5% 19.3% 23.5% 22.2% 23.7% 23.3% 3.3% 4.9% 1.5% 0.1%Southern England 14.6% 17.0% 15.7% 17.6% 6.0% 4.3% 5.7% 5.0% 16.3% 14.6% 15.3% 14.0% 4.6% 3.1% 3.3% 4.4%

Scotland 3.2% 3.4% 6.5% 7.5% 0.4% 0.3% 0.2% 0.2% 1.5% 1.4% 2.0% 3.7% 0.2% 0.6% 0.4% 1.8%Wales 1.5% 1.5% 2.2% 2.0% 0.0% 0.2% 0.2% 0.1% 0.8% 1.3% 1.6% 1.6% 0.2% 0.2% 2.8% 0.5%

Northern Ireland 0.3% 0.3% 0.4% 0.8% 0.1% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.4% 0.0% 0.0% 0.0% 0.0%Total Regional 31.9% 33.5% 35.3% 38.6% 53.1% 50.3% 52.0% 44.4% 42.7% 40.7% 44.7% 45.3% 15.4% 17.4% 14.5% 11.8%

39

Source: Broadcaster returns