TV Advertising: There will be blood
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Transcript of TV Advertising: There will be blood
The future of TV Advertising
Emi Gal | @emigal | [email protected]
Emi Gal | @emigal | [email protected]
There will be blood.
Emi Gal | @emigal | [email protected]
The Scream by Edvard Munch, 1983
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Problem 2: TV advertising is not reallycontextual
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Problem 3: boring
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Problem 4:TV advertisingdoesn’t driveto action
Source: flickr (Julia Keller)
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There’s good news
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Solution 1: non-intrusive format
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Solution 2: performance-based
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Solution 3: plug & play
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Solution 4: context related
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Solution 5: two-way
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Solution 6: interactive video
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Make more money with your video content.
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3:19Joel“...in whose land they shed innocent blood.”