TV Advertisement Analysis of Paneangeli spot VIDEO DMosca VA.
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Transcript of TV Advertisement Analysis of Paneangeli spot VIDEO DMosca VA.
![Page 1: TV Advertisement Analysis of Paneangeli spot VIDEO DMosca VA.](https://reader035.fdocuments.us/reader035/viewer/2022072008/56649d825503460f94a68684/html5/thumbnails/1.jpg)
TV Advertisement
Analysis of Paneangeli spot
VIDEO
DMosca VA
![Page 2: TV Advertisement Analysis of Paneangeli spot VIDEO DMosca VA.](https://reader035.fdocuments.us/reader035/viewer/2022072008/56649d825503460f94a68684/html5/thumbnails/2.jpg)
Object of advertisement: confectionery products released by the Italian brand PaneAngeli
Addressee:people keen on cooking cakes and candies
Message:Paneangeli products allow you to bake delicious cakes in an easy and funny wayCooking will be a pleasure since «chi fa dolci, ciel l’aiuta»There is a trick but you cannot see it
![Page 3: TV Advertisement Analysis of Paneangeli spot VIDEO DMosca VA.](https://reader035.fdocuments.us/reader035/viewer/2022072008/56649d825503460f94a68684/html5/thumbnails/3.jpg)
Devices used to pinpoint the message
Setting: tidy kitchen, afternoon ideal situation to make a cake
Characters:Devoted mother who loves cooking natural food to her children stereotype
Angels: helpers representation of the name of the brand
metaphor: angel = protection, Good, divinity
Paneangeli products are divine!
![Page 4: TV Advertisement Analysis of Paneangeli spot VIDEO DMosca VA.](https://reader035.fdocuments.us/reader035/viewer/2022072008/56649d825503460f94a68684/html5/thumbnails/4.jpg)
Devices used to pinpoint the message
Colours: furniture, clothes light brown (like the cake) white (like sugar) envelope of products light green clear contrast strike of attention
Music: Rhymes, riddles List of products used Rhythm and words stick into the watcher’s mind
Motto: «chi fa dolci, ciel l’aiuta» umpteenth allusion to the brand