TV Advert Detailed

Analysis

Fallon Worldwide

Type: Subsidiary

Industry: Advertising Agency

Headquarters: AT&T Tower

901 Marquette Avenue, Minneapolis, MN 55402, US

Minneapolis, Minnesota, United States

Previous Campaigns with Company’s:

Rolling Stone - Perception/Reality'

The Cosmopolitan of Las Vegas - Just The Right Amount of Wrong'

Time Magazine - Red Border

MTV - Jukka Brothers

Lee Jeans - Buddy Lee

Lee Jeans - Super Greg VS Buddy Lee

Holiday Inn Express - Stay Smart

Electronic Data Systems - Cat Herders

BMW - BMW Films

Fallon was founded in

1981 by Pat Fallon

and four other

partners as Fallon

McElligott Ric

Created: 1981

Number of staff: 400

Number of countries: 3

Number of offices: 3

Gross Billings: $900

million (2005 est.)

CitiBank - Live Richly

United Airlines - It’s Time To Fly

Virgin Mobile - Chrismahanukwanzakah

Sony - Balls

PBS - Be More campaign

Amazon.com - Amazon Theatre short films

Cadbury Schweppes - Gorilla

McDonald's - Arch Deluxe

TV Advert Detailed

Analysis

WE ARE FALLON

An agency for c l ients who would rather outsmart the compet i t ion than outspend them.

Pat Fallon

Chairman emeritus t: +1 612 758 2345 e:

Fallon was named Campaign’s Agency of the Year for a

second year in a row in 2008. The success of Cadbury’s

Gorilla ad saw the Gunn Report name it the most-awarded

spot in 2008. Fallon Tokyo picked up seven new accounts,

including Alpine, BoConcept, DeLonghi, Diageo Old Parr

Scotch, Diners Club, Herman Miller, and Sony PlayStation.

Robert Senior

Chief executive officer, SSF UK Group

Chris Foster Chief executive officer, Fallon Minneapolis

Steve Waring Chief finance officer, SSF UK Group

Mike Buchner Chief operating officer, Fallon

Minneapolis

Rob Buchner

Chief marketing officer, Fallon Minneapolis

Darren Spiller Chief operating officer, Fallon Minneapolis

John King

Chief communications officer, Fallon

Minneapolis

Fallon McElligott Rice was formed in 1981 when Patrick Fallon and Tom McElligott,

who met while freelancing in Minneapolis, asked Nancy Rice, Fred Senn and Irv Fish

to join them in opening an advertising agency.

The agency captured high-profile awards during its first year in business, working for

clients such as the Episcopal Church of North America. In 1982, Fallon landed the

account of US West, one of the regional "Baby Bells" created by the breakup of AT&T

Corp., and two years later, Fallon was named Agency of the Year by Advertising

Age. In 1985, Fallon won its first major national business with the account of The Wall

Street Journal.