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Scooter’s Coffeehouse“Get Ready for a Great Cup of Coffee”

ENTREPRENEURSHIP

Uncertainty• Risk

• Ambiguity

• True Uncertainty

Scooter’s Coffeehouse 1998-2002

True Uncertainty

• Coffee Expertise

• Omaha - New Market

• SBUX - 450 Stores

• Grew to 5 Family Operated stores

Scooter’s Coffeehouse 2002-2004

Risk

• Convinced others with Entrepreneurial Spirit

• Grew to 17 Stores• Added infrastructure and supply chain• 7-10,000 Coffeehouse Concepts in US• SBUX at 5000+ Stores

Scooter’s Coffeehouse 2004-2008

True Uncertainty

• Capital infusion to fund growth• Capitalize on PREMIUM Position• New Name, New Logo, New Store look• New Market Expansion• Grew Scooter’s to 58 stores in 8 states• SBUX at 15,000 Stores Worldwide

2008 - A Look Back

SBUX Factor

• Closed 700 Stores (500 more announced in February 2009)

• Stock Down

• Gloom & Doom

• Landlords & Others in the Industry

Scooter’s Coffeehouse 2008 - A Look Back

• Start of 2008 stores - 58

• Stores that closed - 6– Closed stores reopened - 4

• New Stores as of (2/09) - 22

• Total as of Today - 78

Scooter’s Coffeehouse 2009 - A Look Ahead

Ambiguity

• Best of Omaha - 9th Year

• Best of KC

• Entrepreneur Magazine - Franchise 500– #340 Overall (#379 in 2007)– #79 Low Cost– #1 in Coffee Category

Scooter’s Coffeehouse 2009 - A Look Ahead

• Scooter’s is a QSR

• QSR Magazine– Moderate Growth for a Franchised Business– 2009 Tight Year– MUST Retain Current Customers– Find way to attract new Customers

Scooter’s Coffeehouse 2009 - A Look Ahead

QSR Advertising• No TV

• Limited Radio

• Discounts vs. Sampling

• 10 year Anniversary $130,000 in retail value given away

Scooter’s Coffeehouse 2009 - A Look Ahead

Scooter’s Coffeehouse 2009 - A Look Ahead

findyourscootersspace

• Exceptional Customer Service• Introduction of new PREMIUM products,

value priced• Viral Marketing

– Facebook– email– iPhone (download Hot Stuff)– MySpace– Blogs

findyourscootersspace

Techno Email

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are needed to see this picture.

createyourscootersspace

• 8600 email 3x’s month

• 20 Scooter’s Facebook accounts and growing

• Scooter’s Coffeehouse BLOG

• Trade Area Marketing

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YOGOWYPI

ENTREPRENEURSHIP

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Scooter’s Coffeehouse“Get Ready for a Great Cup of Coffee”

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