Tutorial: Engagement and how many users clicked on your links more than once in the last week?
Transcript of Tutorial: Engagement and how many users clicked on your links more than once in the last week?
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HOW MANY USERS CLICKED ON YOUR LINKS THE PAST WEEK?
JASON HJH SOCIAL: JASONHJH.COM
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READ THIS FIRST!
http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/
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DO YOU KNOW WHAT COUNTS AS ENGAGEMENT?
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DON’T FORGET “INVISIBLE” CLICKS
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Look into Facebook Insights > Posts
WHAT ARE THEY?
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HOW DO USERS DO THAT?
News Feed
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NOT FORGETTING THE MOST VALUABLE ENGAGEMENT OF ALL…
LINK CLICKS
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LINK CLICKS GENERATE LEADS
REPEATED LINK CLICKS INDICATE CONVERSION-READINESS
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BUT WHY IS EVERYONE CRAZY ABOUT ENGAGEMENT RATES?
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BECAUSE OF ZMOT
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THE CUSTOMER BUYING JOURNEY IS NEVER THE SAME AGAIN…
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Don’t worry it’s not an affiliate link.
Read about ZMOT here - http://www.google.com/think/collections/zero-moment-truth.html
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Back to our main question today.
How many users clicked on more than one of your links in the last week?
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STEP 1: DOWNLOAD YOUR FACEBOOK PAGE DATA
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STEP 2: SEARCH FOR THESE SPREADSHEETS 1. “DAILY PEOPLE WHO INTERACTED…” 2. “WEEKLY PEOPLE WHO INTERACTED…”
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STEP 3: COPY COLUMNS B AND C INTO A NEW SPREADSHEET
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STEP 4: ADD A NEW COLUMN ON THE RIGHT & USE THE BELOW FORMULA
If you don’t understand why I am doing this, remember to read http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/
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STEP 5: ADD THE LAST 2 COLUMNS AND YOU’RE DONE
If you don’t understand why I am doing this, remember to read http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/
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QUESTIONS?
Email: [email protected]
Twitter : @JasonHJH
Facebook: https://www.facebook.com/JasonHJHSocial