koolivoo

THE ULTIMATE TO DO LISTCANADA | 2014-15

Target the affluent travellers by connecting with a collection of the world’s best tour wholesalers in the United Kingdom, Brazil,

Switzerland, Germany, France, Japan, Australia, Benelux and Italy.

AN OPPORTUNITY TO PARTNER IN

WE INSPIREpeople to make their travel dreams come true.

WE BELIEVE IN UNIQUE TRAVEL

EXPERIENCESJonview Canada is pleased to invite you to participate in an exciting opportunity to connect with affluent travellers in many global markets.

Research has proven that we can reach targeted audiences through better presentation and distribution of our unique and desirable experiences.

By locking into the market capabilities of many of our global distribution partners, we believe that we can inspire and capture travellers to the mutual benefit of our supplier partners.

We support our supplier partners with high quality, yet cost effective, printed and online promotion materials, captivating the traveller and providing maximum marketing impact.

The partnership marketing programme is themed “The Ultimate To Do List Canada” - many inspiring experiences to challenge your travel aspirations.

The outcome is yield growth.

“The world is getting richer and customers will pay more to meet their aspirational needs, but less when a product is perceived as a commodity.”

koolivoo

2 | Canada

THE ULTIMATE TO DO LIST

TARGET MARKETLuxury travellers are looking for that special

experience and new sensations in a very comfortable and individual setting. They demand

customised and personalised services and have no interest whatsoever in standardised and run-of-

the-mill experiences. What we are witnessing is a collector’s culture: travellers collect destinations

and exceptional places. People are increasingly in pursuit of something unique.

UPPER AFFLUENTHousehold net worth: $10 million to $100 million.

Worldwide population: More than 2 million households Chief source of wealth: Business ownership, equity, salaries

Trip expenditure: $20,000 - $200,000

MIDDLE AFFLUENTHousehold net worth: $10 million

Worldwide population: 7.5 million households Chief source of wealth: Salaries, small business, equity

Trip expenditure: $10,000 - $60,000

3 | Canada

TRAVEL PURCHASE

CYCLEYour challenge is to convert new and existing clients who are generally interested in destinations into paying travelling clients. In each step of the purchase cycle, you need to engage clients and inspire them to use your services.

We can stimulate clients’ ultimate purchases and travel through a variety of resources, each leveraging touch points within the cycle. Our assets allow for cost-effective marketing, reducing risk and the initial outlay of resources whilst increasing return on investment.

Inclusion in The Ultimate To Do List Canada ensures that your service can be leveraged and presented to the highly valued clients of the tour operator partners throughout the travel purchase cycle.

White labelled resources add punch to this process.

Microsite

Social Media

4 | Canada

24 - 12 MONTHSPRIOR TO TRAVEL

18 - 6 MONTHSPRIOR TO TRAVEL 12 -3 MONTHS

PRIOR TO TRAVELDATE OF TRAVEL

08www.travelbag.co.uk

- From the mighty icefield of Ilullisat you will bask in the splendor of sparkling icebergs as you cruise the bay by Zodiac.

Join Adventure Canada with the most coveted of Arctic itineraries, a journey through the Northwest Passage. Beginning on the west coast of Greenland, venture north, from the mighty icefield of Ilullisat where you will bask in the splendor of sparkling icebergs as you cruise the bay by Zodiac. Tracing the route of fabled explorers westward to Baffin Island’s dramatic eastern shore, you explore the mountainous fjords and bays, before entering Lancaster Sound and Peel Sound.

Throughout the Canadian Arctic, history manifests itself as you pass straits, islands and peninsulas bearing the names of the men who charted this forbidden coastline. Names such as Franklin Strait, M’Clintock Channel, Gjoa Haven and Kent Peninsula conjure up century-old tales of tragedy, hardship, determination and the explorers who discovered them. Along the way, you will have chances to view muskox, polar bears and variety of marine life, including belugas, bowheads and narwhal.

Over the past 25 years, Adventure Canada has become an expert in providing fun, educational and adventurous experiences in the Canadian Arctic and Greenland. Our onboard programming is the perfect balance between education and

entertainment, complimented by our exceptional local guides. Our long history working with the communities we visit ensures that we are welcomed into the small hamlets on our voyage – a visit from our ship is always a major community event. Our arctic voyages connect areas of great cultural, historical and natural significance.

The 118-passenger Clipper Adventurer offers the best-in-class small-ship experience. Finished in old-world mahogany and gleaming brass, she boasts a state-of-the-art stabilization system to help provide an exceptionally stable ride. Dinners are five-course affairs, yet there is no assigned seating, no dress code and no worries. She has a fleet of Zodiac inflatable landing craft, which help you explore virtually undiscovered corners of what is already a remote destination.

Arctic Voyages / Cruise North

1. Arctic Voyages / Cruise North

1.

08www.travelbag.co.uk

THE

PUBLICATIONA few years ago, “experts” said the printed

travel brochure would no longer be relevant in a world increasingly dominated by the internet.

However, it turns out that many people still prefer to lie back on the couch on a Sunday

afternoon with a beautiful travel publication that inspires them to travel and helps them plan

their trip. A brand-building publication is an incredibly powerful way to convert mere interest

in a destination to an actual trip. Clients have an enduring relationship with publications.

They use them as a springboard for discussing their planned or completed trip with friends,

family and colleagues. Often, the publications have pride of place on the family coffee table.

White Label Publications: The Ultimate To Do List is a highly customised

significant marketing asset, presenting the branding requirements and capabilities of each

tour operator partner. Partners include their unique itineraries and translated copy, this is not an over

branded publication.

Please take a moment to review the below web links of the 2012 version of

The Ultimate To Do List Canada.

5 | Canada

Please click web link to view the Jonview brochure http://bit.ly/koolivoo-tutdl_canada_2012

Please click web link to view the CRD brochure http://bitly.com/koolivoo_tutdl_canada_2012-14_crd

MICROSITESSOCIAL MEDIA

TOUCHPOINTS

PUBLICATIONSTABLET

BROCHURE

A fresh print presentation designed with inspirational images, authentic and extraordinary journeys. We compose this beautifully crafted brochure to captivate the client and showcase unique Canadian ultimate experiences. The publication is white labelled and customized by each of our tour operator partners for their specific markets.

We create interactive digital versions of our printed publications that work on the web, iPads, iPhones and Android devices. Our team reworks the existing content to integrate.

• video content• web links• animation• audio content• in-app

browsing

• social media integration bookmarking and reader behaviour tracking

Most of our tour operator partners are using Facebook pages to share new product information, endorsements, offers and specials with clients. The content of which can be fed from our publications and micro sites to their Facebook pages.

We have developed the XML technology to deliver the rich, quality product content to our partners’ web sites via white labelled microsites. These microsites complement the publication’s content and allow the reader to learn more about products and services in depth.

6 | Canada

THE ULTIMATE TO DO LIST

GLOBAL PARTNERSHIPS

The Ultimate To Do List Canada‘s global partnerships for 2014/ 2015 include some of the world’s best Canadian specialist tour operators, providing unrivalled distribution value for your unique product. With the continued buoyancy

of the top end travel market even more tour operators are targeting your audience utilising

the Ultimate To Do List as the supporting asset to achieve market growth and support

the destination. Inclusion will strengthen your existing relationships and enable new

relationships with these partners to be forged.

Please take a moment to review the following pages detailing our Receptive partner

Jonview and their global tour operator partners utilising the Ultimate To Do List.

Receptive PartnerJonview Canada

UK Partnerships Travelbag

Canadian AffairPremier Holidays

Wexas TravelWorld Market Travel

German Partnerships Explorer Fernreisen

CRD International

Swiss Partnership Knecht Reisen

Italian PartnershipHotel Plan

Benelux PartnershipSiel Canada

Brazilian Partnership Designer Tours

Japanese PartnershipsMaple Fun Tours

ISM Japan

Australian Partnership Freestyle Holidays

French PartnershipAuderney Travel

7 | Canada

EXCLUSIVERECEPTIVE PARTNER

JONVIEW

Jonview Canada is Canada’s leading receptive operator, providing a full range of travel products and services to the international Tour Operator community. For more than 30 years we have nurtured supplier relationships and developed strong global partnerships. Our goal for our industry colleagues and their high end customers, is to deliver authentic and inspired vacation planning tailored to meet individual needs.

Our reputation for reliability, innovation and responsiveness is complemented by an in-depth knowledge of Canada as well as exceptional customer service and technical support. Jonview Canada offers services in English, French, German, Dutch, Spanish, Portuguese, Italian, Japanese and Mandarin. Annually, we welcome over 250,00 visitors to Canada.

At Jonview we pride ourselves on our ability to seamlessly connect Canadian suppliers to a worldwide network of quality tour operators. Extending to the broadest possible audience our professional team is passionate about packaging, distributing and promoting Canadian product.

Bill Knowlton Vice President of Marketing and Sales www.jonview.com

8 | Canada

Auderney Travel France

GLOBAL PARTNERS

Canadian AffairUnited Kingdom

Freestyle Holidays - Pinpoint Travel Australia

Designer Tours Brazil

Maple Fun Tours Japan

World Market Travel United Kingdom

CRD International Germany

Hotel Plan ItalyItaly

Explorer Fernreisen Germany

Knecht Reisen Switzerland

Siel Canada Luxemburg

Wexas Travel United Kingdom

ISM Japan

Premier Holidays United Kingdom

Travelbag United Kingdom

9 | Canada

10 | Canada

WILDLIFE

Wildlife ExperiencesBear Viewing

Whales and Marine EncountersPolar Bears

WINTER

SkiingHeli Ski

Snow and IceDog Sledding

SnowmobilingWinter Journeys

CommunityFestivalsHeritage

CONNECTING WITH CANADIANS Vibrant Cities

Urban ChicFar From the Madding Crowd

Log Cabin ChicWine and Dine

Family TimeSpa and Wellness

THE ULTIMATE EXPERIENCE

Scenic Drives and RidesExploring by Rail

Small Ship Cruising

EXPLORATIONS

ACTIVE AND RELAXED ADVENTURES

Float Planes and HelicoptersPar ExcellenceHike and ExploreMountain EscapesAdventures on WaterGone Fishing

JOURNEYS

A Sublime Mountain AdventureCanada’s Pacific DelightsQuebec Canada’s Joie de VivreSecrets of Ontario

LANDSCAPES

Glacier and AlpineRanching and PrairiesWilderness Style

The Ultimate To Do List Canada showcases product based on experience inspired lifestyle categories. Please see

below for a sample selection of exceptional experiences.

LIFESTYLE

BRAND ALIGNMENT

The Ultimate To Do List Canada marketing campaign and publication will be aligned

with marketing activity in the UK and Ireland, Western Europe, the Americas,

Asia, Australia. and New Zealand.

Jonview Canada’s luxury travel specialist clients will distribute the branded publication

and present its online content.

Further brand alignment activity will include bi-annual sales calls, key agent

site inspections (specialty event).

11 | Canada

1/2 PagePreferred $ 2,635 CAD150 wordsup to 3 images

Print Specifications

Size: 304 x 242mm

Pages: 80 page plus 4pp cover

Colour: Full colour gloss

Finish: Perfect bound with matte lamination to cover

1/8 PageListing $ 650 CAD

60 words1 image

1/4 PageFeature $ 1,300 CAD

100 wordsup to 2 images

www.travelbag.co.uk

07

- Shangri-La’s legendary hospitality has arrived in North America with the opening of Shangri-La Hotel, Vancouver.This 119-room luxury hotel, located in vibrant downtown Vancouver, occupies the first 15 floors of a 61-storey landmark building, one of the tallest in the city.

Guests will find luxurious guest rooms and suites decorated in a contemporary Asian style, with many rooms featuring private balconies and stunning views of the city. Visitors can enjoy personalized spa treatments at CHI, The Spa at Shangri-La, or experience Vancouver fine dining.

- You will experience breathtaking, up-close views of thundering, world-famous Niagara Falls.After being picked up from your Toronto or Niagara Falls hotel, you will begin your deluxe sightseeing and winery tour with a leisurely horse-drawn carriage ride along the Niagara River Gorge, where you will experience breathtaking, up-close views of thundering, world-famous Niagara Falls. Next, board your luxury tour vehicle for an amazingly beautiful trip along the scenic Niagara Parkway. Stop for a delicious lunch featuring fresh local ingredients at the historic Queenston Heights restaurant, overlooking the Niagara River and the region’s verdant vineyards. With lunch, enjoy a flight of three world-class Niagara wines. Dessert is topped off with a flight of famous Niagara icewine.

Relaxed and refreshed, travel a short distance to Konzelmann Estates, Niagara’s exclusive lakefront winery, for a tour and tasting. Then you are off to Niagara-on-the-Lake, one of Ontario’s prettiest towns. Enjoy some free time to sightsee and browse the unique boutiques and interesting shops before returning to your hotel.

Shangri-La Hotel, Vancouver

Niagara Falls Winery Tour

Wine & Dine

Prepare to be tantalized by rich icewines and smooth merlots, cedar-

planked salmon and fiddlehead ferns, sugar pie and molecular gastronomy.

From vineyard bistros to penthouse restaurants, Canada dines well.

Hotel Nelligan

Arowhon Pines

Hotel Nelligan invites you to indulge in European-style luxury. Housed in elegant 1850s buildings in the heart of Old Montreal, the Nelligan welcomes you to sumptuous rooms, warm professional service and fine dining. Its rooftop terrace overlooking the Old Port, the exquisite French cuisine at Verses Restaurant and the laid-back vibe at Méchant Boeuf Bar-Brasserie make the Nelligan the perfect centre for your Montreal experience.

Arowhon Pines is located off the beaten track in the middle of the Algonquin Provincial Park woods. Stay in charming rustic cabins along Little Joe Lake, enjoy fresh local food in a heritage log dining room with a wraparound veranda, canoe a chain of lakes, hike trails to see moose and other wildlife, swim in the lake, sail, play tennis, relax. Savour peace and quiet in the wilderness.

BROCHURE DESIGN

This publication includes informative destination introductions featuring maps and suggested itineraries. Product pages are designed to inspire and motivate with high quality imagery and consistent copy.

12 | Canada

08www.travelbag.co.uk

- From the mighty icefield of Ilullisat you will bask in the splendor of sparkling icebergs as you cruise the bay by Zodiac.

Join Adventure Canada with the most coveted of Arctic itineraries, a journey through the Northwest Passage. Beginning on the west coast of Greenland, venture north, from the mighty icefield of Ilullisat where you will bask in the splendor of sparkling icebergs as you cruise the bay by Zodiac. Tracing the route of fabled explorers westward to Baffin Island’s dramatic eastern shore, you explore the mountainous fjords and bays, before entering Lancaster Sound and Peel Sound.

Throughout the Canadian Arctic, history manifests itself as you pass straits, islands and peninsulas bearing the names of the men who charted this forbidden coastline. Names such as Franklin Strait, M’Clintock Channel, Gjoa Haven and Kent Peninsula conjure up century-old tales of tragedy, hardship, determination and the explorers who discovered them. Along the way, you will have chances to view muskox, polar bears and variety of marine life, including belugas, bowheads and narwhal.

Over the past 25 years, Adventure Canada has become an expert in providing fun, educational and adventurous experiences in the Canadian Arctic and Greenland. Our onboard programming is the perfect balance between education and

entertainment, complimented by our exceptional local guides. Our long history working with the communities we visit ensures that we are welcomed into the small hamlets on our voyage – a visit from our ship is always a major community event. Our arctic voyages connect areas of great cultural, historical and natural significance.

The 118-passenger Clipper Adventurer offers the best-in-class small-ship experience. Finished in old-world mahogany and gleaming brass, she boasts a state-of-the-art stabilization system to help provide an exceptionally stable ride. Dinners are five-course affairs, yet there is no assigned seating, no dress code and no worries. She has a fleet of Zodiac inflatable landing craft, which help you explore virtually undiscovered corners of what is already a remote destination.

Arctic Voyages / Cruise North

1. Arctic Voyages / Cruise North

1.

08www.travelbag.co.uk

1 PageElite $ 4,275 CAD320 wordsup to 4 images

BROCHURE DESIGN

13 | Canada

PARTICIPATION PRICES

Validity is for twelve months and covers product inclusion in all Tour Operator partners versions of The Ultimate To Do List Canada.

Terms & Conditions:All prices are in CAD Dollars.

Payment must be received in full by due date or Koolivoo reserves the right to replace your product positioning with another product.

Rates CAD 2014-15

Elite Partnership 1 Page320 wordsup to 4 images

$ 4, 275.00

Preferred Partnership 1/2 Page 150 wordsup to 3 images

$ 2, 635.00

Feature Partnership1/4 Page100 wordsup to 2 images

$ 1,300

Listing1/8 Page60 words1 image

$ 650.00

14 | Canada

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JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

THE ULTIMATE TO DO LIST CANADA

CONFIRMATION

PRODUCT CONTRIBUTIONS

DESIGN CUSTOMISATION AND PROOF

PRINTING AND DELIVERY

Q1, 2013 Q2, 2013 Q3, 2013 Q4, 2013

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

THE ULTIMATE TO DO LIST CANADA

ABOUT

KOOLIVOOWorldwide it is believed that the next level of competitive advantage will come from alliance companies, which excel at interconnecting their resources to their joint business objectives, vision, strategy and performance. Koolivoo exclusively specializes in creating and implementing strategic alliances to target new evolving markets in tourism today. The art of the alliance is the strategy of maximising reach, servicing and satisfaction of target markets whilst minimising costs.

koolivoo

16 | Canada

MORE INFORMATION

To confirm your participation, please email or phone Julie Suehiro on the below details.

Julie Suehiro Product and Sales Manager North America

2686 Thornlodge Drive

Mississauga, Ontario M5K 1L2

phone +905-823-5484

julie.suehiro@koolivoo.com.au

www.koolivoo.com.au

Jonview Canada

Bill Knowlton Vice President, Marketing and Sales

191 The West mall, Toronto

Ontario M9C 5K8 Canada

Phone (416) 323-9090 #7625Fax (416) 323-3980

www.jonview.com

17 | Canada