Tuscaloosa News 2015 rate card

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TuscaloosaNews.comNEWSPAPERS • MAGAZINES • DIGITAL

MULTI-MEDIA SOLUTIONS

TUSCALOOSA’S MOST TRUSTED NEWS

& ADVERTISING SOURCE SINCE 1818

2015 ADVERTISING RATESEffective January 1, 2015

MAIN a) Major Local News b) National and World News c) Community Calendar – Around Town d) Opinions (Weekdays & Sunday)

WEST ALABAMA a) Local, State and Regional News b) Weather c) Obituaries d) Police and Court Reports f) Financial and Business News g) Stocks (Saturday)

SPORTS a) Prep, College and Professional Sports b) Community Sports Calendar and Scores c) GameDay Sections during Alabama Football Season d) Feature Pages – Outdoors (Sunday), e) Prep Football Tabloid (Saturday)

TODAY a) Entertainment, Music, Books and Travel b) Religion and Church News (Saturday) c) Ala.Cart (Wednesday) – Food and Recipes d) Weddings and Engagements, Births and Anniversaries, etc. (Sunday) e) Other Features – Self Help, Dear Abby, Horoscopes, Bridge Club, Crossword Puzzle, Comics and Television Listings

BUSINESS a) Local, Regional and Major Economic News

b) Feature Pages – Talking Money, Ideas

& Issues and Opinions (Sunday)

CLASSIFIEDS a) Major Categories – Legal Notices,

Employment, Real Estate, Automotive,

Financial and General Merchandise

b) Business and Services Directory

HEALTHDedicated to nutrition, medicine, exercise, natural

remedies as well as modern health topics and medi-

cal breakthroughs (Thursday).

TV WEEKA television magazine with TV listings, movies,

puzzles and entertainment news (Sunday).

HOMES OF WEST ALABAMATabloid magazine with real estate services, homes

and properties for sale, open houses, rental proper-

ties and real estate investments (Sunday).

West Alabama’s on-line home for local news, sports,

and information. Tuscaloosanews.com is updated when news occurs. Community oriented and en-hanced with the benefits of reader content including, video, editorial forums, photo galleries and blogs.

A high-gloss lifestyle magazine that reflects the rich tapestry of life in West Alabama that specifically tar-gets households with the highest disposable income in Tuscaloosa County.

THE TUSCALOOSA NEWS315 28th AvenueP. O. Box 20587 (35402)Tuscaloosa, Alabama 35401(205) 345-0505

TABLE OF CONTENTS

ROP Display Advertising Plans ......................... 3

ROP Color Rates .............................................. 3

Classified Advertising Plans ............................. 4

Classified Color Rates ...................................... 4

Pre-Prints and P&Ds ......................................6-7

T-News Weekly ................................................. 7

Special Publications and Magazines ................ 8

Internet Advertising ........................................... 9

Special Categories of Advertising ................... 10

Special Services ..............................................11

Schedules & Mechanical Requirements ......... 12

Contract Regulations and Rate Policies ......... 13

Circulation and the Tuscaloosa Market .......... 14

Newspaper Advertising Advantages ............... 15

Contact Information ........................................ 16

Index of major publications and web sites

DISPLAY ADVERTISING .....................PG 3Print is still the strongest medium when it comes to consumer confidence. The Tusca-loosa News has the largest penetration of any other print medium in West Alabama deliver-ing to 11 counties.

CLASSIFIED ADVERTISING ...........PG 4A complete advertising section dedicated to one thing – cost effective results. Major advertising categories include: auto, employ-ment, legals, real estate, professional ser-vices, and general merchandise. Online com-ponents allow you to custom search line ads plus give advertisers the benefit of enhancing their line ad with photos and more text.

PREPRINTS AND P&Ds ......................PG 6America’s only portable shopping mall, used by consumers to comparison shop and plan their day. The validity of the message gener-ates loyal customers and larger customer base.

No Web site keeps Bama fans more informed of Crimson Tide athletics than TideSports.com. TideSports covers all major sports year-round. Video features like The Cecil Hurt Show keep fans coming back for more.

An online community dedicated solely to motherhood. It’s a place where moms can give and receive useful, proven advice or share wisdom in the daily “practice” of parenting. Tuscmoms.com is unique because it is hosted and maintained by its own blogger.

A weekly community newspaper delivered to select households of non-subscribers inside Tuscaloosa County. Advertisers enjoy a guaranteed 80% plus penetration in Tuscaloosa County when used in con-junction with The News.

................................................PG 7

west AlAbAmA’s tV entertAinment mAgAzine July 17-23, 2005WEEKTV

WEEKTV

WEEKTVTV Week magazine, delivered every Sunday, pro-vides complete and accurate television and movie listings with special entertainment features that build readership, use and elasticity.

................................................PG 8

A weekly real estate magazine that features over 500 property listings including homes for sale, prop-erties for sale, open houses and rental properties.

................................................PG 8

A collaborative effort with The Chamber of Commerce of West Ala-

bama, this quartlerly publication covers all business and economic news associated with The Chamber.

..........................................................................PG 8

..................................PG 8

...............................................PG 9

............................................PG 9

................................................PG 9

2 THE TUSCALOOSA NEWS | 2015 ADVERTISING RATE CARD

The Tuscaloosa News provides readers with a rich editorial environment with various sections and feature pages suited to different individual interests. Advertisers can place their messages where they will have the greatest likelihood of being read and acted upon by their target audience. Below is a list of pages, features and sections available in The Tuscaloosa News.

TARGET YOUR ADVERTISING MESSAGE BY SECTION AND READER INTEREST

OPEN RATE PER COLUMN INCH

Daily ...........................................................$54.00 Sunday ...........................................................$56.00

NATIONAL RATES PER COLUMN INCH

Daily ...........................................................$66.00 Sunday .......................................................$69.00

ANNUAL AGREEMENTSThe following schedule of rates will apply on signed agreements when conditions in agreements are ful-filled by advertiser. Rates are per column inch.

ANNUAL INVESTMENT DAILY SUNDAY

$10,000 ............................ $46.00 ............ $48.00 $20,000 ............................ $43.00 ............ $45.00 $25,000 ............................ $42.00 ............ $44.00 $50,000 ............................ $40.00 ............ $42.00 $90,000 ............................ $39.00 ............ $40.00 $140,000 .......................... $37.00 ............. $39.00

DAILY SPACE AGREEMENTSAgreement requires a minimum of one inch to run a minimum of 30 consecutive days. Size of the ad must remain the same throughout the term of the agree-ment. One copy change per month available. Ad must run as a separate ad apart from any other advertise-ments by same advertiser. Repeat discounts not available.

PER COLUMN INCH

30 consecutive days ...................................$22.00 60 consecutive days ................................... $21.00 90 consecutive days ...................................$20.00 120 consecutive days .................................$19.00 180 consecutive days .................................$18.00 365 consecutive days ..................................$17.00

SATURDAY REPEAT DISCOUNTA 40% discount off open rate or applicable annual agreements will be granted to any advertiser sched-uling the same identical ad that published Sunday through Friday on the upcoming Saturday. No copy or size changes permitted. No other discounts apply. Dis-count applies to space charges only. Retail ROP only.

VOLUME INCENTIVE PLAN (V.I.P.)A discount will be granted to any open rate or annual agreement advertiser scheduling the same identical ad in the following six-day period. No copy or size changes permitted. Discount applies to space charg-es only. Revenue will count toward fulfillment of an annual agreement at the applicable value. No other discounts apply.

DISCOUNT

1st Insertion .................................... Regular Price 2nd Insertion ......................................... 20% OFF 3rd Insertion .......................................... 30% OFF 4th to 7th Insertion ................................ 50% OFF

CONSISTENCY RATETo qualify for this rate, the advertisement must run four times within a 30 day period. One line change only per order. No other discounts available.

DAILY SUNDAY

Up to 8 inches ..................$44.00 ..............$46.00 8-1/4” or more ..................$43.00 ..............$45.00

SUPER TUESDAYStandard full page advertisements which run on Tuesdays receive a 40% discount off open rate or the applicable annual agreement. ROP charges only. Discount available to any single local retail adver-tiser. Associations, dealer listings or more than one advertiser in a single advertisement do not qualify. One page per advertiser per day. No other discounts apply.

REPEAT ECONOMY PLAN (R.E.P.)Consecutive week agreement with specified ad size to run on same day of the week throughout the pe-riod. Contracts run for a minimum of 13 consecutive weeks and are self-renewing. Contracts are avail-able Monday through Sunday. Minimum ad size is (3) column inches, and maximum size is (30) column inches. Additional ads may run Monday through Sunday at applicable REP rate. Advertisers may in-crease REP ads (contracted day or additional ads) to a maximum of 30”. REP ads (contracted day or additional ads) can be up-sized once to a maximum of (60) column inches during the contract period. In-vestment counts toward annual agreement with The Tuscaloosa News. Frequency REP contract must be signed simultaneously to qualify for multiple run dis-counts. No other discounts apply. Retail ROP only.Process color can be added for an additional $115.00 per run.

THE TUSCALOOSA NEWS PER COL. INCH

1 Time Per Week ........................................$26.00 2 Times Per Week ......................................$16.00 3 Times Per Week ......................................$15.00 4 Times Per Week ......................................$14.00 5 Times Per Week ......................................$12.00 6 Times Per Week .......................................$11.00 7 Times Per Week ........................................$9.00

T-NEWS WEEKLY ......................................... +$5.00

THE TUSCALOOSA NEWS REACHES YOUR PRIMARY TARGET MARKET.

WWW.TUSCALOOSAMARKETSOURCE.COM 3

FLEXIBILITYTHE R.E.P. PLAN ALLOWS YOU THE FLEXIBILITY

TO CHANGE YOUR AD EVERY WEEK TO KEEP YOUR MESSAGE FRESH AND

GRAPHICALLY COMPELLING.

ROP-DISPLAYADVERTISING RATES

O U R G O A L I S T O C R E A T E B U S I N E S S B Y H E L P I N G B U S I N E S S C R E A T E B U S I N E S S

COLOR OFFERS A COMPETITIVE

ADVANTAGEAll days, no minimum. All standard colors and blends in the latest ANPA Ad-Litho Guide are available. Other colors subject to additional charge. National color rates are commis-sionable and can be determined by multiplying the applicable color rate by 1.1765.

SINGLE PAGE UNITS OR LESS

Standard ..............$430 ............... $570 ............... $675Tabloid ................$305 ............... $380 ............... $450

DOUBLE TRUCKS OR COMPANION PAGES


1 COLOR 2 COLOR 3 COLOR


COLOR ROP ADS DRIVE READERS TO VISIT THE ADVERTISER 31% MORE THAN BLACK-AND-WHITE ADS

…both in building your brand and jumping off of the page.A full-color ad doesn’t just draw the reader’s attention—it captures it! Color ads are 33% more benefi cial than black and white ads, and 18% more likely to drive readers to look for more information. Strategically, color pulls the eye from the headline toward the dominant art element. (RAM Research 2010)

Classified is billed by the line and designed on a ten (10) column format. There are 11 lines to a column inch. Automobile, real estate, mobile home and em-ployment advertising will be serviced and billed at classified rates regardless of where the ad appears in the classified section. All advertisements will ap-pear in The Tuscaloosa News classifieds and T-News Weekly for an additional $3.65 per ad.

CLASSIFIED OPEN LINE RATESFour (4) lines per day minimum.

CONSECUTIVE INSERTIONS RATE PER LINE/DAY

1 - 30 times ..................................................$4.50

GREATER IMPACT

ADD MORE IMPACT WITH YOUR LINE-AD BY INCLUDING A PHOTO, A BANNER OR YOUR

COMPANY’S LOGO.

DAILY LINE AGREEMENTSMinimum 13 week agreement required, five (5) line minimum. Daily agreements require a daily line ad, minimum of five (5) lines, for the entire period. Mini-mum charge will be billed or open rate will apply to all linage run for non-fulfillment.

CONSECUTIVE INSERTIONS RATE PER LINE/DAY

1 - 6 times ....................................................$3.10 7 - 13 times ..................................................$2.50 14 - 29 times ................................................$2.20 30 times ...................................................... $1.90

CONSISTENCY RATETo qualify for this rate, the advertisement must run four times within a 30 day period. One line change only per order. No other discounts available.

DAILY SUNDAY

Up to 8 inches ............... $25.00 ................. $27.00 8-1/2” or more ............... $24.00 .................$26.00

PROFESSIONAL SERVICES DIRECTORYFive (5) line minimum per day to run under “Business and Services” directory. One copy change per seven (7) day period. 10% discount available with 120 con-secutive day agreement. Ads are flat-rated with no discount for early cancellation.

RATE PER LINE/DAY

5 lines, 30 days (includes Internet & T-News Weekly) ........$104.00 Each additional line (includes Internet & T-News Weekly) ............$5.00

RECRUITMENT ADVERTISINGRATE PER COLUMN INCH

Local ..........................................................$56.00 National ...................................................... $74.00

RATE PER LINE/DAY

Local ............................................................$5.00 National ........................................................ $7.00

CLASSIFIED OPEN DISPLAY RATES Daily ........................... $35.00 PER COLUMN INCH

Sunday ...................... $36.00 PER COLUMN INCH

ANNUAL AGREEMENTSThe following schedule of rates will apply on signed agreements when conditions in agreements are fulfilled by the advertiser. All annual dollar volume agreements qualify for the “Daily Line Agreement” rates (see above).

ANNUAL INVESTMENT PER COLUMN INCH

$2,500 ........................................................$26.00 $10,000 ......................................................$25.00 $20,000 ......................................................$24.00 $50,000 ......................................................$23.00

DAILY SPACE AGREEMENTSAgreement requires a minimum of one inch to run a minimum of 30 consecutive days. Size of ad must remain the same throughout the term of the agree-ment. One copy change per month available. Ad must run as a separate ad apart from any other advertise-ments by same advertiser. Repeat discounts not available. Linage does not count toward fulfillment of annual agreement with The Tuscaloosa News. Clas-sified section only.

PER COLUMN INCH

30 consecutive days ...................................$13.50 60 consecutive days ...................................$12.50 90 consecutive days ....................................$11.00 120 consecutive days .................................$10.50 180 consecutive days ...................................$9.50 365 consecutive days ...................................$9.00

VOLUME INCENTIVE PLAN (V.I.P.)A discount will be granted to any open rate or annual agreement advertiser scheduling the same identical ad in the following six-day period. No copy or size changes permitted. Discount applies to space charg-es only. Revenue will count toward fulfillment of an annual agreement at the applicable value. No other discounts apply.

DISCOUNT

1st Insertion .................................... Regular Price 2nd Insertion ......................................... 20% OFF 3rd Insertion .......................................... 30% OFF 4th to 7th Insertion ................................ 50% OFF

SATURDAY REPEAT DISCOUNTA 40% discount off open rate or applicable annual agreement will be granted to any advertiser sched-uling the same identical ad that published Sunday through Friday on the upcoming Saturday. No copy or size changes permitted. No other discounts apply. Discount applies to space charges only.


T H E S I N G L E - M O S T U S E F U L S O U R C E F O R C O N S U M E R I N F O R M A T I O N .

CLASSIFIEDADVERTISING RATES

COLOR OFFERS A COMPETITIVE

ADVANTAGEAll days, no minimum. All standard colors and blends in the latest ANPA Ad-Litho Guide are available. Other colors subject to additional charge. National color rates are commis-sionable and can be determined by multiplying the applicable color rate by 1.1765.

SINGLE PAGE UNITS OR LESS


DOUBLE TRUCKS OR COMPANION PAGES




COLOR ROP ADS DRIVE READERS TO VISIT THE ADVERTISER 31% MORE THAN BLACK-AND-WHITE ADS

…both in building your brand and jumping off of the page.A full-color ad doesn’t just draw the reader’s attention—it captures it! Color ads are 33% more benefi cial than black and white ads, and 18% more likely to drive readers to look for more information. Strategically, color pulls the eye from the headline toward the dominant art element. (RAM Research 2010)

CLASSIFIEDBuy it, Sell it, Find it.

CONSUMERS USE CLASSIFIEDS TO HELP THEM DECIDE THE WHO, WHAT, WHERE AND WHEN TO MAKE A PURCHASE.MAJOR CLASSIFIED CLASSIFICATIONS

NOTICES a) Legal Notices b) Lost and Found c) Birthdays and Announcements d) In Memory Ads

EMPLOYMENT a) Employment b) Work from Home c) Health Care Employment

REAL ESTATE a) Rentals b) Vacation Rentals c) Homes and Property for Sale d) Open Houses e) Business/Commercial Properties

FINANCIAL a) Business Opportunities b) Money to Lend

MERCHANDISE a) Antiques and Auctions b) Garage Sales c) Household Items for Sale d) Electronics and Computers e) Appliances & Equipment g) Tickets & Collectibles h) Pets and Animals

RECREATION a) Boats b) Motorcycles and ATVs c) Hunting and Fishing d) Sporting Goods e) Travel Trailers

TRANSPORTATION a) Automobiles b) Trucks, SUVs and Vans c) Auto Parts

SERVICES a) Business and Service Directory b) Home Improvement c) Skill Training d) Lawn and Garden f) Tax & Financial Services

The Tuscaloosa News reaches 7 out of 10 of the households in Tuscaloosa County each day. Just under two-thirds of the residents view tuscaloosanews.com. Add to that our other stand alone products and our reach and penetration has never been greater.


REPEAT ECONOMY PLAN (R.E.P.)Consecutive week agreement with specified ad size to run on same day of the week throughout the pe-riod. Contracts run for a minimum of 13 consecutive weeks and are self-renewing. Contracts are avail-able Monday through Sunday. Minimum ad size is (3) column inches, and maximum size is (50) column inches. Additional ads may run Monday through Sunday at applicable REP rate. Advertisers may in-crease REP ads (contracted day or additional ads) to a maximum of 30”. REP ads (contracted day or additional ads) can be up-sized once to a maximum of (100) column inches during the contract period. In-vestment counts toward annual agreement with The Tuscaloosa News. Frequency REP contract must be signed simultaneously to qualify for multiple run discounts. All 13-week REP advertising agreements qualify for the “Daily Line Agreement” rates. No other discounts apply. Classified display only.Process color can be added for an additional $115 per run.

THE TUSCALOOSA NEWS

1 Time Per Week ........................................$15.50 2 Times Per Week ........................................$9.50 3 Times Per Week ........................................$9.00 4 Times Per Week ........................................$8.50 5 Times Per Week ........................................ $7.00 6 Times Per Week ........................................$6.00 7 Times Per Week ........................................$5.50

T-NEWS WEEKLY .............................................. +$3.65

SUPER TUESDAY

Standard full page advertisements which run on Tuesdays receive a 40% discount off open rate or the applicable annual agreement. Space charges only. Discount available to any single local advertiser. As-sociations, dealer listings, or more than one advertis-er in a single advertisement do not qualify. One page per advertiser per day. No other discounts apply.

FLEXIBILITYTHE R.E.P. PLAN ALLOWS YOU THE FLEXIBILITY

TO CHANGE YOUR AD EVERY WEEK TO KEEP YOUR MESSAGE FRESH AND

GRAPHICALLY COMPELLING.

RECRUITMENT ADVERTISINGRecruitment advertising with The Tuscaloosa

News has never been more advantageous

to companies, employers and job seekers.

Whether you are seeking top-notch candi-

dates or large candidate pools, The Tuscaloosa

News delivers amazing results. The Jobs TV

ON-LINE program highlights employment op-

portunities in West Alabama. The program is

available 24 hours per day / 7 days per week

on tuscaloosanews.com. The Tuscaloosa News

has also partnered with Monster.com and After

College. This offers employers the opportunity

to advertise locally as well as nationally through

one source at one low cost. Your recruitment

advertisement can publish in print and online

attracting local job seekers and out-of-market

searchers.

ON–LINEPresented by The Tuscaloosa News

SAVEBY TAKING ADVANTAGE OF FREQUENCY DISCOUNTS, REPEAT PLANS, AND ANNUAL AGREEMENTS

75%

UP TO

CONSUMERS RATE NEWSPAPERS AS THE PREFERRED CHOICE.

• Used most for shopping ads• Most valuable in planning shopping• Where consumers like to see ads• The most trusted and believed ads• Best For Bringing Sales to Attention• Best for Checking Regular Sales

ANNUAL FREQUENCY AGREEMENTS - DAILY (COST IS PER THOUSAND)

STANDARD TABPAGES PAGES 1X 12X 24X 36X 52X 59X 110X 152XSingle Sheet $51 $46 $44 $42 $40 $38 $37 $36 2 4 $57 $52 $50 $48 $46 $45 $43 $40 4 8 $64 $56 $54 $53 $50 $49 $45 $43 6 12 $67 $58 $56 $55 $52 $51 $47 $45 8 16 $69 $61 $58 $57 $54 $53 $49 $46 10 20 $72 $63 $61 $59 $56 $55 $51 $47 12 24 $74 $66 $63 $61 $58 $57 $53 $48 14 28 $76 $68 $66 $63 $61 $60 $55 $51 16 32 $78 $70 $68 $66 $63 $62 $57 $52 18 36 $80 $72 $70 $69 $66 $64 $59 $54 20 40 $83 $74 $72 $71 $68 $67 $62 $56

ANNUAL FREQUENCY AGREEMENTS - SUNDAY (COST IS PER THOUSAND)

STANDARD TABPAGES PAGES 1X 12X 24X 36X 52X 59X 110X 152XSingle Sheet $52 $47 $45 $43 $41 $39 $38 $37 2 4 $58 $53 $51 $49 $47 $46 $44 $41 4 8 $65 $57 $55 $54 $51 $50 $46 $44 6 12 $68 $59 $57 $56 $53 $52 $48 $46 8 16 $70 $62 $59 $58 $55 $54 $50 $47 10 20 $73 $64 $62 $60 $57 $56 $52 $48 12 24 $75 $67 $64 $62 $59 $58 $54 $49 14 28 $77 $69 $67 $64 $62 $61 $56 $52 16 32 $79 $71 $69 $67 $64 $63 $58 $53 18 36 $81 $73 $71 $70 $67 $65 $60 $55 20 40 $84 $75 $73 $72 $69 $68 $63 $57

Add $4 per thousand for each additional four tabloid pages. Standard size page (200 square inches or more per page) charged as two tabloid pages. Flexi or mini size pages (80 square inches or less per page) charged as one-half tabloid page. Investment counts toward annual agreement with The Tuscaloosa News. Quantity of pre-prints per order less than 15,000 will be subject to a 15% handling charge. Quantities of less than 20,000 will be subject to a 10% handling charge. Minimum quantity per order is 3,000. Minimum charge will be $350 per order. Inserts requiring custom distribution will be quoted on an individual basis. Multi-advertiser inserts are not accepted at the PRE-PRINTED INSERT rates. Pre-printed inserts are not included in paid mail circulation. Sunday rates apply to the following holidays: News Year’s Day, President’s Day, Memorial Day, Fourth of July, Labor Day, Thanksgiving Day, and Christmas. A 10% discount will be granted to advertisers scheduling and inserting a minimum of 40,000 copies of the same identical insert in both The Tuscaloosa News and T-News Weekly, the non-subscriber product, within a six-day period. Advertisers in Food (Grocery) do not qualify for the above rates.

REQUIREMENTS AND DEADLINESOrders must be received seven (7) working days in advance of publication. Material must be received at our dock seven working (7) days in advance of publication unless special arrangements have been made.

QUANTITIESCirculation of The Tuscaloosa News varies seasonally. Please contact our retail advertising department (205) 345-0505 for specific publication dates. Pre-printed material must be neatly packed on standard size pallets or in cartons and must be suitable for use in mechanical inserting equipment. Pallet loads must not exceed 2,000

lbs. per pallet. Single sheet pre-prints must be printed on 70 lb. paper, or heavier, suitable for mechanical insertion. Maximum size accepted is 11” x 12” x 64 pages. Minimum size accepted is 4-1/8” x 5 x 1 page. Note: Partial runs accepted only on days when a full run preprint is scheduled. Shipments are accepted at our loading dock 8 am to 5 pm Monday through Friday. Closed Saturdays, Sundays and holidays.

THE VALUE AND POWER OF NEWSPAPER INSERTS

The Tuscaloosa News can custom design and print P&D advertisements in full process color (both sides) on glossy, 8.5” x 11” magazine stock. Rates include design, printing and insertion into combinations of The Tuscaloosa News and the T-News Weekly, once each within a seven-day (7) period for a total maximum distribution of 60,000. Final design approval for P&D must be a minimum of seven (7) business days prior to insertion date.

FRONT & BACK 2 PAGE 4 PAGE 8 PAGE

10,000 Quantity ........ $1,800 ......... $3,100 ........ $4,00015,000 Quantity ........ $2,200 .........$3,300 ........ $4,20020,000 Quantity ........ $2,400 .........$3,600 ........ $4,60025,000 Quantity ........ $2,600 .........$4,400 ........ $4,90030,000 Quantity ........ $3,000 .........$4,600 ........ $5,20035,000 Quantity ........ $3,600 .........$4,800 ........ $5,40037,000 Quantity ......... $3,800 .........$5,000 ........ $5,80040,000 Quantity ........ $4,000 .........$5,300 ........ $6,40050,000 Quantity ........ $4,800 .........$5,600 ......... $7,60060,000 Quantity ........ $5,600 .........$6,600 .........$9,100

PRINT & DELIVER (P&DS)

The Tuscaloosa News315 28th AvenueTuscaloosa, AL 35401(205) 345-0505SH

IP T

O:


IMPACTPreprints can be separated from the newspaper demanding to be read.

CONTROLAdvertisers control, size, color, pages, items, reproduction with a preprint.

TARGETINGWith newspaper inserts advertisers can cost effectively distribute to a defined delivery area.

FLEXIBILITYNewspapers can deliver single sheets, cards, and catalogs – from large formats to small light stock.

EFFICIENCYInserts are cost efficient in terms of distribution, often able to deliver for less than direct mail.

DATE SPECIFIC DELIVERYNewspapers deliver inserts on the day chosen as opposed to within a window of time.

ENVIRONMENT Because newspapers are a welcomed guest in a subscriber’s home, inserts coming in newspapers are more likely to be seen and read.

RESPONSE/RESULTS Newspaper preprinted inserts can achieve redemption rates of up to 10% depending upon the offer. Inserts have a proven results track record.

DEADLINES/TIMING Newspapers can accept preprints on a shorter lead time than other distribution vehicles allowing the ultimate in advertiser responsiveness to market conditions, product and pricing needs.

SATURATIONNewspapers are able to distribute preprints to the masses. Both subscribers and non-subscribers can be reached through the typical newspaper program.

W E S T A L A B A M A ’ S O N L Y P O R T A B L E S H O P P I N G M A L L

PREPRINTSAND P&D RATES

Three-quarters of all adults at least occasionally read inserts. While inserts are retained for almost 5 days (4.7 average).

79%

74%

70%

67%

67%

62%

58%

Took action with an Insert in past 30 days

Check Inserts to see what’s on sale

Say Inserts are a part of their regular shopping routine

Enjoy browsing even when not in the market to buy

Says checking Inserts saves time and money

Clipped and saved a coupon

Use Inserts to plan regular shopping

SOURCE: NAA 2011

ZONE 1 Boligee ........................... 35443 Cuba ............................... 36907 Demopolis...................... 36732 Emelle ............................ 35459 Epes ............................... 35460 Eutaw ............................. 35462 Forkland ......................... 36740 Gainesville ..................... 35464 Knoxville ........................ 35469 Linden ............................ 36748 Livingston ...................... 35470 Thomaston ..................... 36783 York ................................ 36925

ZONE 2 Akron .............................. 35441 Brent ............................... 35034 Centerville ...................... 35042 Gallion ............................ 36742 Greensboro .................... 36744 Marion ............................ 36756 Moundville ..................... 35474 Newbern ......................... 36765 Sawyerville .................... 36776 Uniontown ..................... 36786 West Blocton ................. 35184 Woodstock ..................... 35188

ZONE 3 Aliceville ........................ 35442 Bankston ........................ 35542 Belk ................................ 35545 Berry............................... 35546 Carrollton ....................... 35447 Ethelsville ...................... 35461 Fayette ............................ 35555 Gordo ............................. 35466 Hamilton ......................... 35570 Kennedy ......................... 35574 McShan .......................... 35471 Millport ........................... 35576 Reform............................ 35481 Sulligent ......................... 35586 Vernon ............................ 35592 Winfield .......................... 35594

ZONE 4 (NORTH TUSCALOOSA CO.) Buhl ................................ 35446 Coker .............................. 35452 Echola ............................ 35457 Elrod ............................... 35458 Northport ....................... 35473 Northport ....................... 35475 Northport ....................... 35476 Samantha ....................... 35482 Tuscaloosa .................... 35406

ZONE 5 (EAST TUSCALOOSA CO.) Brookwood .................... 35444 Coaling ........................... 35449 Cottondale ..................... 35453 McCalla ...........................35111 Peterson ......................... 35478 Tuscaloosa .................... 35404 Vance.............................. 35490 Bessemer ....................... 35022 Hoover ............................ 35244 Hoover ............................ 35242 Hoover ............................ 35226 Homewood ..................... 35209 Mountain Brook ............. 35213 Vestavia Hills ................. 35216 Vestavia Hills ................. 35243 Birmingham ................... 35222 Birmingham ................... 35223 Birmingham ................... 35233

ZONE 6 (SOUTH TUSCALOOSA CO.) Duncanville .................... 35456 Fosters ........................... 35463 Ralph .............................. 35480 Tuscaloosa .................... 35401 Tuscaloosa .................... 35405

Distributed every Wednesday in zones 4, 5 and 6, the T-News Weekly is a broadsheet community newspaper with stories of local interest: neighborhood announce-ments, growth projects, school activities, local sports, lifestyle news and entertainment as well as major head-lines of the week – complete with its own classified section. When you combine the penetration of both the T-News Weekly and The Tuscaloosa News, advertisers can double their household penetration in Tuscaloosa County. As a stand-alone product, advertisers benefit from reaching non-traditional subscribers, a fresh and untapped consumer ripe for spending.

CLASSIFIED LINE RATES 4 Lines for 4 Weeks ..................................$24.00 Each Additional Line ...................................$6.00

DISPLAY ADVERTISING RATES P. COL. IN.

OPEN RATE ...........................................................$8.50

CONTRACT RATES RETAIL CLASSIFIED

13 Weeks (min. 3”).............$5.50 ...........$3.50 Pick Ups from T’News .......$6.50 ...........$4.00 13 Weeks, Back Page ...$625.00 .......$625.00

(with process color)

COLOR RATES

1 Color .....................................................$175 2 Colors ...................................................$250 Process ....................................................$300

PREPRINT INSERT RATESThe following schedule of rates applies to pre-printed inserts distributed in the T-News Weekly. Cost is per

thousand. Minimum quantity per order is 3,000. Multi-advertiser inserts are not accepted at the pre-printed insert rates. Quantity of pre-prints per order less than 5,000 will be subject to a 15% handling charge Quantities of less than 10,000 will be subject to a 10% handling charge. Quantities of less than 15,000 will be subject to a 5% handling charge. Add $4 per thou-sand for each additional four tabloid pages. Minimum charge will be $350 per order. Inserts requiring custom distribution will be quoted on an individual basis. A 10% discount will be granted to advertisers scheduling and inserting a minimum of 40,000 copies of the same iden-tical insert in both The Tuscaloosa News and T-News Weekly within a six-day period.

Single Sheet................................................ $50.00 4 page tab (2 std.) ....................................... $56.00 8 page tab (4 std.) ....................................... $63.50 12 page tab (6 std.) ..................................... $65.50 16 page tab (8 std.) ..................................... $78.00 20 page tab (10 std.) ................................... $88.50 24 page tab (12 std.) ................................... $99.00 28 page tab (14 std.) .................................$115.00 32 page tab (16 std.) ..................................$130.00

� � T N e w s W e e k l y - N o v 0 3 , 2 0 1 0 - - - A 1

A V A I L A B L E E V E R Y W E D N E S D A Y


AVERAGE PAID DISTRIBUTION Sunday ...............................29,700 Saturday .............................25,423 Monday – Friday (combined) ....25,959 Alliance for Audited Media, March 2014

Preprint & Insert Zones

25,021IN DISTRIBUTION

T-NEWS WEEKLY LOCAL NEWSREACH 2/3 OF ALL HOUSEHOLDS

IN TUSCALOOSA COUNTYUSING

THE TUSCALOOSA NEWS & T-NEWS WEEKLY

Special Publications and Magazines

People turn to TV Week for daily infor-mation. TV Week magazine is a high quality, professionally produced guide to television for Tuscaloosa and surrounding counties. The Tuscaloosa News delivers TV Week to its Sunday subscribers at no extra charge. TV Week provides accu-

rate, complete television programming in-formation for all local channels including broadcast and cable. Striking full color covers and generous use of photos and illustrations add to its quality look. Plus, TV Week includes special features that build readership and utilization including exclusive interviews with stars, sports highlights, reality TV, a unique TelePuzzle, Soap Scene, movies, program highlights, Best Bets, a Q & A column and more!

west AlAbAmA’s tV entertAinment mAgAzine July 17-23, 2005WEEKTV

WEEKTV

WEEKTV

TV WEEK IS ONE OF THE MOST ECONOMIC ADVERTISING BUYS IN OUR MARKET!

COLOR ADVERTISEMENTS P.C.I.

Open Rate ..............................$56.00 26 Week ................................ $21.00 52 Week ................................$18.50

Homes of West Alabama is a colorful, infor-mative real estate magazine-style tabloid published each Sunday. It is distributed to all recipients of The Tuscaloosa News (subscrib-ers and single copy) as well as 2,000 addi-tional copies in free rack locations in Tusca-

loosa County and adjoining cities. Rates are available to recognized real estate agents and agencies, home builders, and mobile home dealers to advertise the sale or rental of real estate, homes, apartments, acreage, mobile homes or commercial property.

RETAIL RATERetail open and contract rates are available in Homes of West Alabama at a rate determined by multiplying applicable open or contract rate by .625.

Sun

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INSIDE :Page 4GPage 5GPage 13G

This home is on the market. See page 3 for details.

Photos by Michelle Price

HOMES

Newspapers are the number one medium used in conjunction with on-line searches for real estate.

Any restaurant or caterer may participate in The Menu Restaurant Program. This package includes one ¼ page every month in The Tuscaloosa News plus a bonus ¼ page to use once every 90 days at the advertisers discre-tion. In addition, a redeemable coupon will be available everyday at www.tuscaloosanews.com. The News also publishes full-page advertisements ev-ery Wednesday highlighting the participants in The Menu and the availability of their specials online.

RATES 3-months ...............................................................$490.00/month 6-months ...............................................................$460.00/month 9-months ..............................................................$435.00/month 12-months ............................................................$410.00/month

A cost-effective promotional program that includes full-page ads, displays ads and coupons online.

Restaurant Program

This magazine is published quarterly each year and distributed within The Tus-caloosa News with our Thursday publication. The magazine accepts advertising from Chamber of Commerce members only.

TUSCALOOSA is a society magazine that reflects the rich tapestry of life in West Alabama. Features include style, fashion, dining, trends and travel. Ar-ticles and photographs mirror the rich, robust Tus-caloosa experience. It is this quality of life TUSCA-LOOSA seeks to celebrate. With a distribution of 8,000 copies, TUSCALOOSA targets high income households in Tuscaloosa County. Four publications per year include spring, summer, fall and winter

issues in March, May, September and December.

RATES Back Cover ........................................................................$2,755 Inside Front Cover .............................................................$2,455 Inside Back Cover .............................................................$2,455 Full Page ...........................................................................$2,205 Half Page ...........................................................................$1,325 Quarter Page ........................................................................$885 4 Page Pull-Out ..................................................................$6250 3-Time Commitment ..........................................15% DISCOUNT

TUSCALOOSA MAGAZINE REACHES HOUSEHOLDS WITH THE HIGHEST DISPOSABLE INCOME IN TUSCALOOSA COUNTY.

DanaDUCKWORTH

ALSO INSIDE:THE DRISH HOUSEWINTER FASHION

HOLIDAY WINESSWEET HOME

FOOD BARSUPPER CLUBS

+ MUCH MORE!

www.tuscaloosamag.com $3.95 TAKES ON THE BALANCING ACT OF COACHING UNIVERSITY OF ALABAMA WOMEN’S GYMNASTICS

TM_112114_001.indd 1 11/8/2014 10:22:21 PM

A COLLABORATIVE PARTNERSHIP WITH THE CHAMBER OF COMMERCE OF WEST ALABAMA

FA L L 2014

Plus Chamber@Work,

New Members & More!

Tuscaloosa’s

Downtown RevivalRevitalizing Downtown

to its Former Prominence

Published in partnership with The Tuscaloosa News

THE BUSINESS JOURNAL OF THE CHAMBER OF COMMERCE OF WEST ALABAMA

T A R G E T A U D I E N C E L I F E S T Y L E S A N D I N T E R E S T S

People turn to TV Week for daily infor-mation. TV Week magazine is a high quality, professionally produced guide to television for Tuscaloosa and surrounding counties. The Tuscaloosa News delivers TV Week to its Sunday subscribers at no extra charge. TV Week provides accu-

rate, complete television programming in-formation for all local channels including broadcast and cable. Striking full color covers and generous use of photos and illustrations add to its quality look. Plus, TV Week includes special features that build readership and utilization including exclusive interviews with stars, sports highlights, reality TV, a unique TelePuzzle, Soap Scene, movies, program highlights, Best Bets, a Q & A column and more!

WEEKTVTVTV

TV WEEK IS ONE OF THE MOST ECONOMIC ADVERTISING BUYS IN OUR MARKET!

COLOR ADVERTISEMENTS P.C.I.

Open Rate ..............................$56.00 26 Week ................................ 26 Week ................................ 26 Week $21.00 52 Week ................................ 52 Week ................................ 52 Week $18.50


SPECIAL PUBLICATIONSAND MAGAZINES

XNSP111079

THE BUSINESS JOURNAL OF THE CHAMBER OF COMMERCE OFWEST ALABAMA

ADVERTISING RATESAD SIZE INSERTION ORDER SIZE MECHANICAL SIZE 4X RATE 1X RATE

Back Cover (w/bleed) 4 col. x 11.00” 8.75” x 11.25” $1095 $1395

Inside Back Cover (w/bleed) 4 col. x 11.00” 8.75” x 11.25” $1095 $1395

Inside Front Cover (w/bleed) 4 col. x 11.00” 8.75” x 11.25” $1095 $1395

Page-3 4 col. x 10.25” 7.75” x 10.25” $1095 $1395

Full Page 4 col. x 10.25” 7.75” x 10.25” $ 995 $1295

Half Page (Vertical) 2 col. x 10.25” 3.8125” x 10.25” $ 595 $ 895

Half Page (Horizontal) 4 col. x 5.00” 7.75” x 5.00” $ 595 $ 895

Quarter Page 2 col. x 5.00” 3.8125” x 5.00” $ 395 $ 695

Eighth Page 2 col. x 2.4375” 3.8125” x 2.4375” $ 250 $ 550

*Process color is included in all ads

New Campaign Launched toPromote Shopping Local

LocalRevitalizingShop T-Town

New Developments BringNew Life to Tuscaloosa

Plus Chamber@Work, New Members & More!

THE INAUGURAL ISSUE

SUMMER 2013

RIVERFRONT VILLAGE


aign LauaignaignaignaignaignShoppingShopShopShopShopShop

cccaaaler@Woer@Work, Ner@Woer@Woer@Woer@Wo

R IVERFRONTRIVERFRONTRIVERFRONTRIVERFRONTRIVERFRONT VILLAGEVILLAGEVILLAGEVILLAGEVILLAGEVILLAGEVILLAGE

THE BUSINESSTHE BUSINESSTHE BUSINESS JOURNAL OF THJOURNAL OF THTHE BUSINESSTHE BUSINESSTHE BUSINESSTHE BUSINESS JOURNAL OF THJOURNAL OF TH

SPR ING 2014

Plus Chamber@Work,

New Members & More!

Trade or Grade?

Programs Boost Local Workfo

rce

THE BUSINESS JOURNAL O

F THE CHAMBER OF COMMERCE OFWEST ALABAMA

ngngngRevitatatatatalilizing

TToooownTTTToToooowownngDevelopmlopmlopmlopmlopmlopments BringsaLifeLife tototo TuscTuscaloosa

THE INAUGURA

AUGURA

AUGURA

AUGURA

AUGURA

AUGURAL ISSUL ISSUE

SUMMER 2SUMMER 2SUMMER 2SUMMER 2SUMMER 2SUMMER 2013013013013

The Effect on Our LocalEconomy

FootballFootballThe Business of

Plus Chamber@Work,New Members & More!

FALL 2013


Business and

Moving Towards Tomorrow

Education

For more information, contact your sales representative at 205.345.0505

XNSP111079


ADVERTISING RATESAD SIZE INSERTION ORDER SIZE MECHANICAL SIZE 4X RATE 1X RATE

Back Cover (w/bleed) 4 col. x 11.00” 8.75” x 11.25” $1095 $1395

Inside Back Cover (w/bleed) 4 col. x 11.00” 8.75” x 11.25” $1095 $1395

Inside Front Cover (w/bleed) 4 col. x 11.00” 8.75” x 11.25” $1095 $1395

Page-3 4 col. x 10.25” 7.75” x 10.25” $1095 $1395

Full Page 4 col. x 10.25” 7.75” x 10.25” $ 995 $1295

Half Page (Vertical) 2 col. x 10.25” 3.8125” x 10.25” $ 595 $ 895

Half Page (Horizontal) 4 col. x 5.00” 7.75” x 5.00” $ 595 $ 895

Quarter Page 2 col. x 5.00” 3.8125” x 5.00” $ 395 $ 695

Eighth Page 2 col. x 2.4375” 3.8125” x 2.4375” $ 250 $ 550

*Process color is included in all ads

New Campaign Launched toPromote Shopping Local

LocalRevitalizingShop T-Town

New Developments BringNew Life to Tuscaloosa

Plus Chamber@Work, New Members & More!

THE INAUGURAL ISSUE

SUMMER 2013

RIVERFRONT VILLAGE


aign LauaignaignaignaignaignShoppingShopShopShopShopShop

cccaaaler@Woer@Work, Ner@Woer@Woer@Woer@Wo

R IVERFRONTRIVERFRONTRIVERFRONTRIVERFRONTRIVERFRONT VILLAGEVILLAGEVILLAGEVILLAGEVILLAGEVILLAGEVILLAGE

THE BUSINESSTHE BUSINESSTHE BUSINESS JOURNAL OF THJOURNAL OF THTHE BUSINESSTHE BUSINESSTHE BUSINESSTHE BUSINESS JOURNAL OF THJOURNAL OF TH

SPR ING 2014

Plus Chamber@Work,

New Members & More!

Trade or Grade?

Programs Boost Local Workfo

rce

THE BUSINESS JOURNAL O

F THE CHAMBER OF COMMERCE OFWEST ALABAMA

ngngngRevitatatatatalilizing

TToooownTTTToToooowownngDevelopmlopmlopmlopmlopmlopments BringsaLifeLife tototo TuscTuscaloosa

THE INAUGURA

AUGURA

AUGURA

AUGURA

AUGURA

AUGURAL ISSUL ISSUE

SUMMER 2SUMMER 2SUMMER 2SUMMER 2SUMMER 2SUMMER 2013013013013

The Effect on Our LocalEconomy

FootballFootballThe Business of

Plus Chamber@Work,New Members & More!

FALL 2013


Business and

Moving Towards Tomorrow

Education

For more information, contact your sales representative at 205.345.0505

[ [Reach

68% of Total Adults66% of Men69% of Women65% of Adults Age 18-5473% of Adults Age 55+75% of College Educated Adults63% of High School Graduates64% of HHI under $50,00073% of HHI $50,000+68% of Homeowners70% of Families with Children in the Home

Source: Scarborough 2013 R1 Multi-Market, Birmingham AL DMA, INA Audience (past 7 days, print or digital)

Print & Digital Reach

millionpage viewsper month

2

The local newspaper

reachesyour primary target market.

TuscaloosaNews.comAverage Monthly Traffic Website Mobile Page Views 2.7 Million 621,200 Unique Visitors 428,000 44,700

Source: Omniture

Our GrowingDigital Audience

adults read alocal newspaper,in print or digital.

out of710million2.7

MEDIUM RECTANGLEDIMENSIONS: 300 x 250 @ 72 PPI

This very sizeable and eye-catching banner ad is found exclusively along the right side of the page. The size, visibility and ample content area make this ban-ner ad an optimal place for you to share your message or offers.

LEADER BOARDDIMENSIONS: 728 x 90 @ 72 PPI

The horizontal banner ad position is a great way to deliver a branding or value message right near the top of the page. This banner ad has attractive rates for a first-time or budget-minded advertisers.

HALF PAGEDIMENSIONS: 300 x 600 @ 72 PPI

The 300 x 600 is a very sizeable ad found exclusively along the right side of the page. The position is avail-able run of site and can also feature a video-player. De-liver maximum impact with this large space digital ad.

TOP STORY SPONSORThe Top Story Sponsor receives a banner ad just be-low the top story on tuscaloosanews.com; this space is exclusive.

SLIDING BILLBOARDDIMENSIONS: 980 x 400 @ 100 PPI

This attention grabbing ad automatically expands on the homepage, pushing down the content under the header. The ad runs 4 seconds then retracts, leaving behind a pencil ad.

DAILY HEADLINES EMAIL SPONSORDelivered daily, the Daily Headlines Email gives a quick and complete rundown of the top headlines from the main sections of tuscaloosanews.com; this space is exclusive.

TUSCMOMS.COM SPONSORTuscmoms is an online community dedicated solely to motherhood. It’s a place where moms can give and receive useful, proven advice or share wisdom in the daily “prac-tice” of parenting. Tuscmoms.com is unique because it is hosted and maintained by its own blogger. Call your account executive for sponsorship information and availability.

SEARCH ENGINE MARKETING (SEM)Guarantee that visitors utilizing premier search en-gines will click through to your website or landing page. We will create the text ads, we will write the key-words and the ads will appear in the paid sponsored links sections of premier search engine results.

YAHOO BANNER ADVERTISINGBanner ad inventory available on Yahoo! Find out more about DMA targeted ad inventory and behavioral targeted packages today.

MONSTER.COM & AFTERCOLLEGE.COMThe Tuscaloosa News and Tuscaloosanews.com com-bined with Monster.com and Aftercollege.com allows businesses to have reach in both local and national job markets. Find out more about recruitment pack-ages today.

As West Alabama’s online home for local news, information, and sports, tuscaloosanews.com is updated as news occurs. Community oriented, tuscaloosanews.com is even more enhanced with the benefits of reader content including, video, editorial forums, photo galleries and blogs.

No Web site keeps Bama fans more informed of Crimson Tide athletics than TideSports.com. It’s not just football. TideSports.com covers all major sports year-round. Video features and active forums keep fans coming back for more.

Contact your Sales Representative for a custom quote.

Contact your Sales Representative for a custom quote.

WITH AN AVERAGE OF OVER 428,000 MONTHLY UNIQUE VISITORS AND AN AVERAGE OF OVER 2.7 MILLION PAGE VIEWS PER MONTH, TUSCALOOSANEWS.COM OFFERS TREMENDOUS LOCAL MARKET PENETRATION WHEN COMBINED WITH THE PRINT PRODUCT.

CONTACT USTODAY TO START

REACHINGNEW

CUSTOMERS!!


INTERNET ADVERTISINGW E B S I T E S | E M A I L | S E A R C H E N G I N E M A R K E T I N G

TuscaloosaNews.comAverage Monthly Traffi c:

Website Page Views

2,700,000Website Unique Visitors

428,000Mobile Page Views

621,000Mobile Unique Visitors

44,700

OUR GROWINGDIGITAL AUDIENCE

Tusc

aloosaNews.com • Mobile • SE

O • S

EM

• Vid

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THE TUSCALOOSA NEWS ALSO PUBLISHES SEVERAL SPECIAL SECTIONS THROUGHOUT THE YEAR TO TARGET SPECIFIC READER INTERESTS AND LIFESTYLE.

LEGAL NOTICESPER LINE - CLASSIFIED

Each insertion ..............................................$2.00

PER COLUMN INCH - CLASSIFIED DISPLAY

Daily ...........................................................$28.00 Sunday .......................................................$30.00

LEGAL NOTICES …also publish on the internet at

tuscaloosanews.com and on the Alabama Press Association’s web site www.alabamapress.org.

Applies to all advertising required by state or local stat-utes. All display appearing outside of the legal section will be determined by converting the above classified display rates to retail ROP (dividing by 60%).

NON-PROFITPER COLUMN INCH RETAIL CLASSIFIED

Daily ........................ $31.00 ........................$18.50 Sunday .................... $32.00 .......................$19.50

PER LINE - CLASSIFIED

Daily .............................................................$2.00 Sunday .........................................................$2.50

Chamber of Commerces, churches and other non-profit organizations with tax exempt status on file (IRS 501c3 designation) qualify for non-profit rates. Repeat discounts available.

TRANSIENTTransient amusement, telemarketing, going out-of-business, or other classifications of advertising, at publisher’s discre-tion, are cash in advance at open rate.

OBITUARIESObituaries are produced by the advertising department of The Tuscaloosa News. Information such as name, age, address, date of death, place of death, location, date and time of service, location of burial, funeral home and visita-tion is provided free. Additional information is charged per line. Charges are also incurred for the use of photos. The Tuscaloosa News obituary desk can be reached at (205) 722-0157. Photos may be included in obituaries in two dif-ferent sizes, half and full column, at an additional charge of $38.00 and $65.00, respectively.

EACH ADDITIONAL LINE:

First day .......................................................$4.50 Second day ..................................................$2.75The Tuscaloosa News has been publishing the obituar-ies on-line at tuscaloosanews.com for quite some time. New technology has been added for friends and fam-ily members to create a “guest book” where visitors can share thoughts, memories, words of comfort and photos. This site is the perfect place for friends and relatives from

across the country to come together in a time of sorrow. This, in itself, is comforting to be seen and read by those closest to the family.

ONLINE OBITUARY:

Guest Book ................................................$12.00

PROMOTIONS-ASSOCIATION RATEPER COLUMN INCH RETAIL CLASSIFIED

Daily ........................ $40.00 .......................$23.50 Sunday .................... $42.00 .......................$24.50


Daily .............................................................$2.50 Sunday .........................................................$3.00

Rates apply only to recognized merchant’s associations, shopping centers, automobile/dealer associations, Tusca-loosa News special promotions or special theme pages. Agreement not required. Revenue will count toward the ful-fillment of an annual agreement. Repeat discounts apply.

SPECIAL CATEGORIESA C O M M I T M E N T T O O U R C O M M U N I T Y


OBITUARIES PUBLISH ONLINE AT TUSCALOOSANEWS.COM WHICH ALLOWS VISITORS TO SHARE THOUGHTS, WORDS OF COMFORT, PHOTOS AND CONTACT INFORMATION WITH THE FAMILY.

JANUARY Martin Luther King Section

FEBRUARY Valentine Cupid Pages

MARCH Spring Services & Business Guide TUSCALOOSA MAGAZINE Rising Tide Magazine

APRIL A-Day Section National Doctor’s Day Section

MAY TUSCALOOSA MAGAZINE Graduation Section

JUNE West Alabama Directory Rising Tide Magazine

JULY Summer Services & Business Guide

AUGUST High School Football College Football

SEPTEMBER TUSCALOOSA MAGAZINE Rising Tide Magazine Fall Services & Business Guide

OCTOBER Kentuck Festival of the Arts Growing with West Alabama

NOVEMBER Christmas Open House Pages Winter Services & Business Guide

DECEMBER TUSCALOOSA MAGAZINE Rising Tide Magazine Christmas Angels Pages

OF ADVERTISING

91% OF VOTERS WHO CONTRIBUTED MONEY TO A CAMPAIGN READ A NEWSPAPER

IN PRINT OR ONLINE IN THE PAST WEEK, OR MORE OFTEN.

NEWSPAPERS CAN DELIVER YOUR MESSAGE RIGHT TO THE DOORSTEP OF THE SPECIFIC

VOTERS YOU WANT TO REACH.

NEWSPAPER READERS TEND TO BE MORE EDUCATED, AFFLUENT, AND DIVERSE. ADDITIONALLY, THEY TEND

TO BE MORE INTERESTED AND INVOLVED IN THE AFFAIRS OF THEIR

COMMUNITY AND COUNTRY.

NEWSPAPERS ARE EXEMPT FROM FEDERAL CAMPAIGN LAWS.

91% OF VOTERS WHO CONTRIBUTED MONEY TO A CAMPAIGN READ A NEWSPAPER

IN PRINT OR ONLINE IN THE PAST WEEK, OR MORE OFTEN.

NEWSPAPERS CAN DELIVER YOUR MESSAGE RIGHT TO THE DOORSTEP OF THE SPECIFIC

VOTERS YOU WANT TO REACH.

NEWSPAPER READERS TEND TO BE MORE EDUCATED, AFFLUENT, AND DIVERSE. ADDITIONALLY, THEY TEND

TO BE MORE INTERESTED AND INVOLVED IN THE AFFAIRS OF THEIR

COMMUNITY AND COUNTRY.

NEWSPAPERS ARE EXEMPT FROM FEDERAL CAMPAIGN LAWS.

POLITICAL ADVERTISINGAny advertising which takes a position involv-ing a political figure, party or government issue or amendment, regardless of whether or not an election is involved will be considered political and will be charged accordingly, whether the issue is local, statewide or national. At the base of the ad a disclaimer must appear (“Paid Political Advertise-ment”) and must include the name and address of the person or organization placing the ad. Payment required at time order is placed. No agreement re-quired. Repeat discounts not available.

PER COLUMN INCH RETAIL CLASSIFIED

Daily ........................ $50.00 .................. $30.50 Sunday .................... $53.00 .................. $32.50


Daily/line ................................................. $3.00 Sunday/line ............................................. $3.50

Super Exposure!

T-NOTES FRONT PAGE

ADVERTISING

POLYBAGSAdvertiser furnished .................$70.00 per thousandAdvertiser furnished with samples ...........................$105.00 per thousandRates available on request for printed polybags Wednesday ..............................................5.5”x21” Sunday ..................................................... 7.5”x21”*Polybags with samples must be 23 inches in length.

AD DESIGN SERVICESAd layout, clip art, and stock photography are available to all Tuscaloosa News advertisers at no additional charge. Campaign planning and layouts are available, providing advertisements publish in The Tuscaloosa News. Advertisements can be sent via email to other publications or businesses in the form of a PDF at-tachment for a $55 charge. Original files of advertise-ments with artwork and fonts can be collected and saved onto a CD or DVD for $55.

BLIND BOX RENTALAdvertisers placing an employment ad may have re-spondents reply to a box number via The Tuscaloosa News P.O. Box address. Replies may be picked up at our office or forwarded by mail. All blind box ads are held for up to thirty (30) days after expiration.

Pick-up replies, per box ............................. $26.00 Mailed replies, per box .............................. $36.00

COMMERCIAL PRINTINGThe Tuscaloosa News offers complete web offset printing capabilities. Whether you require magazine,

tabloid or standard broadsheet formats with process color, The Tuscaloosa News can serve your needs. Call (205) 722-0259 for information regarding printing

prices and quotes.

CO-OPThe co-op department offers advertising support by recovering funds from manufacturers and distribu-tors. Billing and claim assistance, tearsheets, accrual updates, art services and personalized co-op direc-tories are offered at no charge.

PHOTOGRAPHYThe Tuscaloosa News offers the services of a pro-fessional photographer for your advertising needs. Services may be scheduled with the advertising de-partment prior to order deadline. The rate is $105 per hour with a minimum charge of $105.

PROOFSAdvertisers may request a proof of each advertise-ment 20 column inches or larger if submitted 24 hours prior to normal deadlines. Proofs will be de-livered to and picked up from one location or sent electronically. Advertisers requesting proofs of ad-vertisements smaller than 20 column inches may do so at the office of The Tuscaloosa News during regular business hours. Proofs to advertisers, when furnished, will be for typographical corrections only. Excessive alterations of original copy will be charged on basis of time expended in making such changes at the rate of $36 per hour.

NATIONAL VENDORS, SUPPLIERS AND MANUFACTURERS WANT YOU TO ADVERTISE! IT IS ESTIMATED THAT… 75% OF ALL COOPERATIVE MONEY IS SPENT ON NEWSPAPER ADVERTISING(8% on radio and 4% on television)Source: All Business 2014

Call your account representative to fi nd out what products you have that might be available for co-op advertising dollars.

THE TUSCALOOSA NEWS STATE-OF-THE-ART PRINTING STARTS WITH OUR COMPUTER-TO-PLATE TECHNOLOGY TO GIVE YOU THE BEST

REPRODUCTION QUALITY AVAILABLE WITH OFFSET WEB PRINTING.

Bring even greater attention to your

display ad inside The Tuscaloosa News by

utilizing T-Notes Front Page Advertising.

Available any day of the week!

T-Notes are 3”x3” adhesive notes that stick onto the front-page of The Tuscaloosa News in the masthead area. These are printed in eye-catching process color. They are available for full run in The Tuscaloosa News and T-News Weekly.

TUSCALOOSA FURNISHED NOTES (PRINTED AND INSERTED) 28,000 - 52,999.......................$84.00 per thousand 53,000.....................................$68.00 per thousand

ADVERTISER FURNISHED NOTES 28,000 - 52,999.......................$78.00 per thousand 53,000.....................................$58.00 per thousand

Zoning not available. Add $5.25 per thousand for Sunday and holiday dates. T-Notes designed, printed and applied by The Tuscaloosa News must be approved for printing 21 days prior to insertion. Notes supplied by advertiser must arrive 14 days prior to insertion.


SPECIAL SERVICESN O N - T R A D I T I O N A L S E R V I C E S T O C O M P L I M E N T Y O U R A D V E R T I S I N G G O A L S

OF ADVERTISING

ADVERTISING DEADLINES RETAIL AND CLASSIFIED DISPLAY ADVERTISINGPUBLICATION ORDER DEADLINE

Monday ..................................................................................... 5 p.m. Thursday Tuesday .......................................................................................... 5 p.m. Friday Wednesday/Food ........................................................................ 5 p.m. Monday Wednesday/Main ........................................................................ 5 p.m. Monday Thursday .................................................................................... 5 p.m. Tuesday Friday .................................................................................... 5 p.m. Wednesday Saturday ................................................................................ 5 p.m. Wednesday Sunday/Lifestyles ....................................................................... 5 p.m. Tuesday Sunday/Main ............................................................................. 5 p.m. Thursday Sunday Real Estate.................................................................... 5 p.m. Tuesday TV Week ..................................................................................... 3 p.m. Monday T-News Weekly .......................................................................... 5 p.m. Thursday

CLASSIFIED LINE ADSPUBLICATION ORDER DEADLINE

Monday .......................................................................................... 4 p.m. Friday Tuesday ....................................................................................... 4 p.m. Monday Wednesday ................................................................................ 4 p.m. Tuesday Thursday ............................................................................... 4 p.m. Wednesday Friday ........................................................................................ 4 p.m. Thursday Saturday ......................................................................................... 4 p.m. Friday Sunday ........................................................................................... 4 p.m. Friday Sunday Real Estate................................................................... 4 p.m. Thursday T-News Weekly ............................................................................... 4 p.m. Friday

MECHANICAL REQUIREMENTS IN INCHES (SAU)COLUMNS ROP CLASSIFIED TAB 8 COL. TAB 4 COL.

1 .................. 1.6875” ................... 1.025” .................... 1.025” ....................2.406” 2 .................. 3.5” ......................... 2.1056” .................. 2.106” ....................4.938” 3 .................. 5.3125” ................... 3.1861” .................. 3.186” ....................7.469” 4 .................. 7.125” ...................... 4.2667” .................. 4.267” ........................ 10” 5 .................. 8.9375” ................... 5.3472” .................. 5.347” 6 .................. 10.75” ..................... 6.4278” .................. 6.428” 7 .................................................. 7.5083” ................... 7.508” 8 .................................................. 8.2889” .................. 8.589” 9 .................................................. 9.6694” 10 ................................................ 10.75” ROP CLASSIFIED TABLOID

Page Depth .......................... 20.25” ....................... 20.25” ........................... 1.5” Inches Per Page ................... 121.5” ....................... 202.5” ........................... 42” Double Truck Width .............. 22.25” ....................... 22.25” ........................ 19.5”

ONLINE ADVERTISEMENTS

Leaderboard ..................... 728 pixels wide by 90 pixels tall at 72 pixels per inch Medium Rectangle ......... 300 pixels wide by 250 pixels tall at 72 pixels per inch

The Tuscaloosa News offers quick turn-around time for scheduling display advertisements allowing you the benefit of including fresh content and merchandise.

CLASSIFIED LINE ADS ARE EVEN QUICKER! Call before 4:00 p.m. weekdays and have your line ad in the next day’s publication(except Sunday, Monday and certain holidays)

…or place an ad 24/7 online at www.tuscaloosanews.com

THE TUSCALOOSA NEWS OFFERS ADVERTISING AND PUBLICATION DESIGN SERVICES, PHOTOGRAPHY, COMMERCIAL PRINTING, CO-OP SUPPORT AND DATABASE MARKETING.

THE TUSCALOOSA NEWS ACCEPTS FILES IN DIGITAL FORMAT INCLUDING ALL OF THE ADOBE CS APPLICATIONS.


SCHEDULESK E E P I N G Y O U R A D V E R T I S I N G P L A N S O N T R A C K

ROP DEPTH REQUIREMENTSMinimum acceptable size is one column inch. Depth billed to the nearest quarter inch. Advertisements more than 18-1/2 inches deep broadsheet and 9 inches tab-loid will occupy the full column depth and will be charged accordingly. The gutter on the double truck is billed as a full column on all formats. Standard page double trucks must be at least nine (9) columns wide and contain at least 135 column inches of total space.

MATERIAL REPRODUCTIONThe Tuscaloosa News uses computer-to-plate technology and prints on an offset web printing process. Plates are output at 1200 p.p.i. at 100 l.p.i. Color and gray-scale images should be saved at a minimum of 200 p.p.i. Line art images should be saved at a minimum of 600 p.p.i.

ELECTRONIC MEDIAElectronic files in PDF format are preferred. The Tuscaloosa News accepts files from Adobe InDesign, Illustrator, Photoshop, and Acrobat. Electronic files may be sent using AP AdSend, Bama Net or as an email attachment to your Tuscaloosa News ad rep. Include the “suffix” in the file name(s) when sending digital files

where the original application can be identified. Include all support files such as artwork, fonts, photos, logos or other images. Ads received on disk are handled under regular deadlines. FTP sites are available upon request. Questions concern-ing electronic delivery and compatibility issues can be directed to (205) 722-0240.

PDFsPDFs should be produced using Acrobat Distiller. Preferred Acrobat Distiller set-tings are available upon request. All colors must be converted to CMYK or to gray-scale before PDFs are created. All fonts must be embedded. Digital files created with PDF Writer or other short-cut applications are not acceptable.

FONTSThe Tuscaloosa News uses strictly Adobe PostScript and OpenType fonts. Other types of fonts, including TrueType, Outline or third party cannot be guaranteed of desired output. The Tuscaloosa News has a license for use of the Adobe Type Library and can usually substitute incompatible fonts. All fonts must be included when sending electronic files in their native format. Questions concerning compat-ibility issues can be directed to (205) 722-0240.

AND MECHANICAL INFORMATION

CONTRACT AND COPY REGULATIONSA. The advertiser and advertising agency assume liability, jointly and severally, for all content (including text presentations and illustrations) of advertisements print-ed and also assume responsibility for any claims arising therefore made against The Tuscaloosa News. The advertiser and the agency agree, jointly and severally, to indemnify and hold The Tuscaloosa News harmless from all costs, expenses (including reasonable attorney’s fees), liabilities and damages resulting from pub-lication of any advertisement placed by the advertiser or the advertising agency.

B. The Tuscaloosa News accepts no liability for its failure, for any cause, to insert an advertisement. The Tuscaloosa News accepts no liability for damages for fail-ure to publish any advertisement because of strikes, riots, acts of God, the public enemy or any other cause beyond its control. The Tuscaloosa News accepts no liability for any error in an advertisement for which it may be responsible, except for the cost of the space actually occupied by the error. In order to qualify for all allowances, claims for errors must be made within sixty (60) days from the date of the invoice. Credit for errors allowed only for the first insertion.

C. Cancellations or copy and size changes will be accepted whenever possible, but are not guaranteed. Time and materials charges of 25% of the ad space will be made for advertisements canceled after the order deadline. Charges may also be made for copy or size changed from the original order when change is received after the original submission deadline appropriate to the advertisement.

D. Orders for advertisements must be received by the established order deadline and must specify the width and depth (and colors, if any) of the advertisement as it will appear. The advertiser is responsible for furnishing copy and necessary art-work by the appropriate copy deadline. Any space ordered will run and be charged unless specifically canceled. Prepared copy received in a size other than that or-dered will be enlarged or reduced photographically to fit as closely as possible to the space ordered. Nevertheless, the space originally ordered will be run and charged.

E. The Tuscaloosa News reserves the right to accept or reject advertising at its sole discretion. The right is reserved to revise, to lighten or change type and bor-ders in accordance with standards of acceptability of The Tuscaloosa News, or to omit advertisements without notice.

F. All advertising is sold subject to mechanical availability.

G. Contracts must specify a definite beginning date, and are subject to the rate card effective when the contract begins and subsequent modifications.

H. Contracts are void unless space is used within thirty (30) days after the effec-tive date.

I. Blanket contracts for multiple businesses or an agency’s list of clients will not be accepted. Agency handled agreements, credit applications and authorization forms must be signed by Advertiser.

J. Two or more separate advertisements may not be submitted to fill a single advertisement space.

K. The Tuscaloosa News shall not be responsible and does not assume any li-ability for damage or loss to original material supplied.

L. Open rate contracts are not accepted. Contracts cannot be back dated prior to the first day of the month in which it is issued. All insertion orders must refer to master contracts in effect.

M. Advertising which simulates editorial or news matter must be labeled promi-nently as advertising and may not be set in news text typefaces. The word “Ad-vertisement” must be printed at the top for every two columns of space occupied by the advertisement, minimum of 6 point type. Advertising which simulates news must be bordered, minimum of column rule all four sides.

N. Only publication of an advertisement shall constitute acceptance of an adver-tisement.

O. Advertising material furnished by the advertiser will not be returned unless requested when the advertisement is ordered. Unless special arrangements are made, advertising materials will be held thirty (30) days after the last run date. The Tuscaloosa News shall not be responsible or does not assume any liability for damage or loss to original printing material supplied.

P. Drawings, art and articles for reproduction are accepted only at advertiser’s risk. Special artwork and difficult composition are subject to additional charges.

Q. The Tuscaloosa News will extend a courtesy rate to advertisers for a 60-day period after expiration of contract. The courtesy rate will be based on prior year actual spending and anticipated commitment for the upcoming year. Upon sign-ing of new contract, advertisers will be re-rated back to the beginning of the prior month from time of signing. If a new contract is not signed within 60-day courtesy period, the advertiser’s activity and advertising thence forth will be adjusted to open rate with no opportunity for re-rate.

ADVERTISING RATE POLICIES ADVERTISING RATES EFFECTIVE JANUARY 1, 2015


CONTRACT

The Tuscaloosa News guarantees that no advertiser enjoys any rate not covered by its rate card or addendums.

Any advertising rate adjustments will be affected by giving 30 days written notice to contract advertisers. Upon notice the advertiser has the option to accept the rate adjustment or terminate the contract without penalty.

Any contract advertiser failing to use the minimum space contracted for herewith for the periods specified will pay The Tuscaloosa News the difference between the rate granted and rate earned during the term of the agreement.

The forwarding of an order or advertising copy by the advertiser or its agent to The Tuscaloosa News for publication shall be considered an unqualified accep-tance of the rates, terms and conditions under which the advertising is at the time sold by The Tuscaloosa News. Failure to make the rate conditions correspond with the rate card effective when advertising is published shall be regarded only as a clerical error and publication is made and is to be paid for upon the terms of the schedule in force without further notification.

Automobile, real estate, mobile home and employment advertising will be billed at classified rates.

Specific section and page positions are accepted on a first come, space avail-able basis and are subject to the following up charge: Section Request: 10% up charge, Page Request (if available): 25% up charge.

All rates listed are non-commissionable except national advertising rates which are commissionable at 15% and can be determined by multiplying the applicable rate by 1.1765.

All rates are net cash with order unless credit has been established and approved by The Tuscaloosa News in advance. Where credit has been approved, invoices are payable on terms stipulated within the credit application and/or advertising agreement.

Accounts more than 25 days past due shall bear the interest at the rate of 1.5% per month, 18% per annum. Claims for errors in billing must be made within 60 days of invoice. A service charge of $30.00 will be assessed for returned checks.

REGULATIONS & RATE POLICIES

32,592 41% $35,000-$49,999 11,610 15% $50,000-$74,999 14,021 18% $75,000+ 20,397 26%

Children at Home 23,729 30%

Source: © 2013 Alteryx, Inc., Tuscaloosa County

Home OwnershipOwn 47,643 61%Rent 30,977 39%

Gender Men 75,507 48%Women 82,662 52%

Age18-34 66,681 42%35-44 23,217 15%45-54 23,939 15% 55+ 44,332 28%

Education (adults age 25+)College Graduate 38,870 33% Some College, no degree 27,729 23% High School Graduate 36,550 31% Other 15,345 13%

Total Adults 158,169

Total Households 78,620

Total Households

78,620 Average Household Income

$60,196

Total Population

200,595

Birmingham•

Birmingham•

tuscaloosa

SP88641

Newspapers

deliverresults.

Newspaperadvertising yields

120% ROI

Source: GfK Research, 2014

MAGAZIN

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NEWSPAPERS

ONLINE

RADIO

TELE

VISIO

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130% 120% 110% 90% 60%In addition, newspapers give advertisers the flexibilityof reaching a large audience base, both in print anddigital, every day.

Return

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D I S T R I B U T I N G T O 1 1 C O U N T I E S I N W E S T A L A B A M A

T U S C A L O O S A ’ S D M A C O N S I S T S O F 5 C O U N T I E S


DELIVERING

AVERAGE PAID DISTRIBUTION Sunday ..............................................29,700 Saturday ............................................25,423 Monday – Friday (combined) ...................25,959 Alliance for Audited Media, March 2014

13 COUNTY DISTRIBUTIONCOUNTY HH COVERAGE

Tuscaloosa ....................................... 26.3% Pickens ............................................ 22.4% Hale ...................................................21.9% Fayette.............................................. 14.9% Bibb .................................................. 12.6% Greene ............................................. 10.2% Sumter ............................................... 8.2% Marengo ............................................. 9.9% Lamar ................................................. 6.6% Perry .................................................. 8.4% Marion .................................................. .6% Jefferson............................................... .4% Shelby .................................................. .1% Alliance for Audited Media, March 2014

MARKET PROFILE

D I S T R I B U T I N G T O 1 1 C O U N T I E S I N W E S T A L A B A M A

Marion

Lamar

Fayette

Pickens

Tuscaloosa

Bibb

Greene

Hale

Perry

Sumter

Marengo

THE NEWS

TUSCALOOSA

Jefferson

Shelby

Distributeyourmessage

in atop

ratedmedium.

Newspapers areconsidered the topmedium for:

Most Believable and Trustworthy

Most Used to Help and Plan

Preferred for Receiving Ad Information

Most Valuable for Planning Shopping

Best for Bringing Sales to Attention

Look Forward to This Type of Ad

of newspaper ad readers went online for moreinformation about the advertised product.of newspaper ad readers went online for more of newspaper ad readers went online for more information about the advertised product.information about the advertised product.33333333333377777777of newspaper ad readers went online for more 7of newspaper ad readers went online for more 77of newspaper ad readers went online for more 777of newspaper ad readers went online for more 77information about the advertised product.7information about the advertised product.77information about the advertised product.777information about the advertised product.777777of newspaper ad readers went online for more 7of newspaper ad readers went online for more 77of newspaper ad readers went online for more 777of newspaper ad readers went online for more 77%%%%%%%%7%7%777%77%7%7%%%7%%7%77%%7%7%7%7%7%777%77%7%7%%%7%%7%77%%7%7%7%

plus

Source: NAA

The Tuscaloosa News is West Alabama’s only daily newspaper and services a 13-county distribution area. The Tuscaloosa News is regarded as the primary source for local in-depth news, entertainment and sports including University of Alabama athletics.The Tuscaloosa local economy is healthy and diver-sified. Retail sales continue to steadily expand. The strength of the five-county greater Tuscaloosa area (Tuscaloosa, Fayette, Pickens, Greene and Hale counties) can be felt in the healthy pulse of the mar-ket’s business and industrial community and also in the strong work ethic of area residents. Boasting one of the lowest unemployment rates in the state, great-er Tuscaloosa’s diverse economy is home to a variety

of major businesses, industries, and educational and health-related institutions. The largest share of its workforce is employed by government.

Tuscaloosa is also home to the nationally recognized University of Alabama and a number of superior medical facilities. With its wide selection of stores and shopping areas, Tuscaloosa is the region’s retail hub. Market residents have the opportunity to enjoy a vari-

ety of recreational, educational and cultural activities. And no matter what the sport, the University’s wide array of events keep Bama fans cheering.

The Tuscaloosa News delivers an impressive audi-ence throughout the greater Tuscaloosa area. The Tuscaloosa News is the hometown newspaper for many West Alabama residents. The paper has served the area for more than 180 years.

The Tuscaloosa News publishes a broad spectrum of content and products to attract large audiences, inter-est and readership. We are West Alabama’s largest daily newspaper within our 13 county market and re-garded as the primary source for in-depth local news, entertainment and sports. In 2004, 2005 and 2013 The Tuscaloosa News was awarded first-place for overall “General Excellence” by the Alabama Press Association for both editorial and advertising content

and design. This competition includes the largest newspapers in the state: Birmingham, Mobile, Mont-gomery and Huntsville. In 2012, The Tuscaloosa News received a Pulitzer Prize; the second in its his-tory for the use of social media during breaking news.

By partnering with The Tuscaloosa News, you enjoy the benefit of communicating your message to a wide

geographic area but with the strongest concentration in Tuscaloosa County. You also get the comfort of knowing you are participating with an award-winning company that has growth as part of its goals. When companies share the same ideals or vision, when put into motion, only good things happen. Below are the strengths you will experience when you put your business face-to-face with the readers of The Tuscaloosa News.

TOP REASONS TO PARTNER WITH THE TUSCALOOSA NEWS


T O P R E A S O N S F O R A D V E R T I S I N G W I T H T H E T U S C A L O O S A N E W S

ADVERTISINGADVANTAGES

777777777777999999999999797977797797979997997977997979797979777977979799979979779979797979797779779797999799797799797979%%%%%%%%79% of readers nationwide tookaction as a result of advertisingseen in a newspaper.

Newspaper ReadersTake Action!

Source:NAA

75% of Total Adults

69% of Men

82% of Women

71% of Adults Age 18-54

85% of Adults Age 55+

81% of College Educated Adults

71% of High School Graduates

76% of HHI under $50,000

74% of HHI $50,000+

72% of Homeowners

76% of Families With Children in the Home

Print & Digital Reach

Source: Scarborough 2014 R1 db, Tuscaloosa County adults; INA+ Audience

Our medium

reachesyour

mostprofitablecustomers.


How to Reach Us

Tuscaloosanews.com315 28th Ave • Tuscaloosa, AL 35401

(205) 345-0505Telephone

Retail Display Advertising ....................... (205) 722-0148Classi� ed Display Advertising ................ (205) 722-0164Classi� ed Line Ad Advertising ................ (205) 722-0154National Advertising ............................... (205) 722-0164Digital Advertising .................................. (205) 722-0148

FAXRetail Display Advertising ....................... (205) 722-0175Classi� ed Display Advertising ................ (205) 722-0179Classi� ed Line Ad Advertising ................ (205) 722-0159National Advertising ............................... (205) 722-0179Digital Advertising .................................. (205) 722-0175

Email [email protected] [email protected]

WEST CENTRAL ALABAMA’S ONLY DAILY NEWSPAPER

Tuscaloosa News 2015 rate card

Documents

Transcript of Tuscaloosa News 2015 rate card