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![Page 1: Turnitin Product Overview. Our Company Company The US and global leader in plagiarism prevention Founded in 2000 Headquarters: Oakland, CA and Newcastle,](https://reader037.fdocuments.us/reader037/viewer/2022110206/56649f495503460f94c6a88a/html5/thumbnails/1.jpg)
Turnitin Product Overview
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Our Company
Company
• The US and global leader in
plagiarism prevention
• Founded in 2000
• Headquarters: Oakland, CA and
Newcastle, UK
• 150 Employees
• Majority-owned by Warburg
Pincus
Products and Customers
• Pure SaaS (cloud) technology
• Turnitin for educators
• iThenticate for researchers
• One of the most widely—used
educational applications in the
world
Stats & Facts
• Processes up to 300,000 new
papers a day.
• Over 1 million active
instructors.
• Used by over 10,000
institutions in 126 countries.
• Supports 12 languages: English,
Spanish, French, German,
Portuguese, Swedish, Dutch,
Turkish + 4 Asian languages
© 2012 iParadigms LLC. Company confidential.
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Our Vision
To be the world’s most innovative and effective technology for improving students’ written work.
Improve Student Outcomes
Faster & More Effective Grading
Promote Fairness in Learning
© 2012 iParadigms LLC. Company confidential.
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The Plagiarism Problem in Education
Growing Evolving Pedagogical Competitive Cultural
According to a recent Pew Center survey of college presidents, plagiarism is a growing problem.
Source: Pew Research, 2011
© 2012 iParadigms LLC. Company confidential.
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Turnitin for Educators
• OriginalityCheck®,
GradeMark®, PeerMark®
• 10,000 schools
• 1M instructors, 20M
students
• 12 languages, 40
countries
© 2012 iParadigms LLC. Company confidential.
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How Turnitin Works
A web-based solution that puts the student’s paper at the center of the online feedback process
© 2012 iParadigms LLC. Company confidential.
Prevents Plagiarism Engages Students
Manages Assignments and Communications
Delivers Rich Feedback
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OriginalityCheck Technology
Student Paper Digital Fingerprint Originality Report
Database of Fingerprints
© 2012 iParadigms LLC. Company confidential.
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How Our Technology Works
Technical Challenges
• Needle in a Haystack
For a single paper, check ~100 fragments against:
• A specially indexed copy of the Internet
• 200M+ student papers
• 110M+ books, journals, magazines and
newspapers
• Signal vs. Noise
• In parallel, check for fuzzy matches, synonyms,
word substitutions, paraphrasing and translated
plagiarism
• Deliver close to zero false-positives
• Big Data, Fast
• Do this for up to 300,000+ papers a day
• Return results in under a minute
The benefits:
Fast and authoritative: Quick, accurate reports from the world’s largest comparison database
Simple-to-use:Instructor learning curve is very fast because of our intuitive design
© 2012 iParadigms LLC. Company confidential.
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OriginalityCheck
Identifies matched content
by comparing papers
against:
• 20+ billion current & archived web
pages
• 200+ million student papers
• 110+ million academic articles
© 2012 iParadigms LLC. Company confidential.
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OriginalityCheck
Insight into students’
sources
• View sources matched in student
paper
• Compare original source material to
student’s written work
• Source preview
• View additional sources
• Side-by-side comparison
• Link to original source
• Exclude quotes and bibliography
© 2012 iParadigms LLC. Company confidential.
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GradeMark
Save instructors time, and
delivers rich feedback with:
• Drag-and-drop QuickMark®
comments
• Rubrics
• Grade book
• ETS e-rater® grammar feedback
• Voice comments
© 2012 iParadigms LLC. Company confidential.
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© 2012 iParadigms LLC. Company confidential.
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ETS® e-rater®
Automated feedback on
grammar, mechanics, usage,
spelling and style
• Saves instructors time and provides
more feedback to students
• Allows instructors to focus feedback
on writing and ideas instead of
spelling and grammar
• Uses the same technology
employed in the GRE® and TOEFL®
© 2012 iParadigms LLC. Company confidential.
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ETS e-rater
Grammar handbooks provide
students with in-depth
instruction in their native
language
• English-language handbooks for
high school, advanced and ELL
students
• Handbooks in all 12 supported
Turnitin languages
© 2012 iParadigms LLC. Company confidential.
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PeerMark
Engages students in the
writing process
• Saves time distributing papers
and collecting reviews
• Allows instructors to guide the
peer review process
• Develops students’ critical
thinking skills
• See all reviews written for a
paper at once
© 2012 iParadigms LLC. Company confidential.
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Turnitin Suite
• One view of all types of
feedback from
OriginalityCheck, GradeMark
and PeerMark
• Engages students by
providing rich, legible
feedback
• Saves instructors time
• Simplifies collection,
distribution and access to
student papers
• Eliminates the headaches of
paper management
© 2012 iParadigms LLC. Company confidential.
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Effectiveness
As originality checking
becomes a standard
practice, serious incidents of
potential plagiarism
decrease, and the level of
original student work
increases.
Decline in the Percent of Papers with Large Matches
(>50 %)© 2012 iParadigms LLC. Company confidential.
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Reduction in Unoriginal Content
Universities
© 2012 iParadigms LLC. Company confidential.
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Reduction in Unoriginal Content
Community Colleges
© 2012 iParadigms LLC. Company confidential.
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Faster, Better Feedback
Instructors indicate that Turnitin allows them to give better feedback in less time,
culminating in higher levels of teacher-student engagement.
Based on 350 GradeMark users, June 2012
© 2012 iParadigms LLC. Company confidential.
Time Saved Grading
Feedback Quality
Student Engagement
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Turnitin Higher Education Customers
2,500+ institutions
70 of the Top 100 U.S.
Colleges and Universities*
are Turnitin customers
*As measured by U.S. News & World Report
© 2012 iParadigms LLC. Company confidential.
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Turnitin CommunityCollegeCustomers
Turnitin serves over 300
Community Colleges and
nearly 1.5 million of their
students.
© 2012 iParadigms LLC. Company confidential.
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What’s New
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Translated MatchingJanuary 2012
Identify unoriginal content that has been translated from English into other languages
© 2012 iParadigms LLC. Company confidential.
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Student Class HomepageJanuary 2012
Everything students need to access Turnitin assignments and information in one place.
© 2012 iParadigms LLC. Company confidential.
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GradeMark Interactive TutorialFebruary 2012
This freely available online demo teaches new users the basics, right within GradeMark itself.
http://www.turnitin.com/demo/dv
© 2012 iParadigms LLC. Company confidential.
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Instructor DashboardMarch 2012
Who’s submitted, and who missed the deadline? How are all of your assignments progressing? What should you grade next?
An instructor’s world within Turnitin—all in one place.
© 2012 iParadigms LLC. Company confidential.
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Voice CommentsMay 2012
Instructors can record voice comments for students to hear their ‘tone’ and the nuances of their GradeMark feedback.
© 2012 iParadigms LLC. Company confidential.
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What’s Next
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Disclosure
The following contains forward-looking product plans which are subject to change.
© 2012 iParadigms LLC. Company confidential.
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Common Core Rubrics
Instructors will be able to grade students’ papers using pre-loaded rubrics that are aligned with the Common Core State Standards.
© 2012 iParadigms LLC. Company confidential.
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Flexible Grading & Marking
Instructors and institutions will be able to utilize a wider variety of grading and rubric options to support their preferred marking and grading methods.
© 2012 iParadigms LLC. Company confidential.
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Assignment Management
Instructors will be able to release feedback to students on demand and will have easier access to much-requested information about their
papers.
© 2012 iParadigms LLC. Company confidential.
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Turnitin for iPad®
Grade anywhere (even
offline) with the ease and
mobility of the Turnitin
iPad app.
iPad is a trademark of Apple Inc.© 2012 iParadigms LLC. Company confidential.
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Thank You