Turning Shortlist Magazine Digital - Blippar€¦ · •Prominent 2 page CTA in magazine and...
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Turning Shortlist Magazine Digital Extending the reader experience Objectives • Build reader loyalty and dwell time Solution • A fully digital magazine: world’s first playable front cover; virtual try-ons; exclusive video; instant polling; competitions and more Activation • Markets: UK • Blippar mention on front cover • Prominent 2 page CTA in magazine and reminder CTAs on interactive pages • Video message from the editor 4.4 blipps per user 255,000 blipps 4 min 33s dwell time per user
Transcript of Turning Shortlist Magazine Digital - Blippar€¦ · •Prominent 2 page CTA in magazine and...
![Page 1: Turning Shortlist Magazine Digital - Blippar€¦ · •Prominent 2 page CTA in magazine and reminder CTAs on interactive pages •Video message from the editor 4.4 blippsper user](https://reader036.fdocuments.us/reader036/viewer/2022070920/5fb96888917d580dbc223a25/html5/thumbnails/1.jpg)
Turning Shortlist Magazine DigitalExtending the reader experience
Objectives
• Build reader loyalty and dwell time
Solution
• A fully digital magazine: world’s first playable front cover; virtual try-ons; exclusive video; instant polling; competitions and more
Activation
• Markets: UK
• Blippar mention on front cover
• Prominent 2 page CTA in magazine and reminder CTAs on interactive pages
• Video message from the editor
4.4blipps per user
255,000blipps
4 min 33sdwell time per user
![Page 2: Turning Shortlist Magazine Digital - Blippar€¦ · •Prominent 2 page CTA in magazine and reminder CTAs on interactive pages •Video message from the editor 4.4 blippsper user](https://reader036.fdocuments.us/reader036/viewer/2022070920/5fb96888917d580dbc223a25/html5/thumbnails/2.jpg)
Turning Shortlist Magazine DigitalSee it come to life.